10. THREE TIERS OF SPONSORSHIP
We have three tiers of corporate sponsorship
available, which all come with different opportunities to
promote your brand as part of Berkofest
Number Cost £
of
sponsors
Headline Sponsor 1 £10k
Major Sponsor 4/5 max £5k
Business Sponsor 12-20 £1k
11. Package Benefits
Headline Major Business
Sponsor Sponsor – 5 Sponsor – 16
(£10k) max (£5k) Max (£1k)
Main Stage Sponsorship ✔
Sponsorship of either Comedy Tent; Acoustic Tent; Panic ✔
Circus, Indulgence Area
Free tickets for your Guests 30 15 5
Website – Front Page ✔ ✔
Website – Sponsors page ✔ ✔ ✔
Website – external link to own site ✔ ✔ ✔
Pre-event promotional Posters and Banners ✔ ✔
Programme - Advertisement Full Back page Full Page 1/8th page
Programme – Front Page mention ✔ ✔
Promotions in Press Releases / PR ✔ ✔
Exhibition space in High Street Tent ✔
Logo on tickets ✔
Logo on Crew T-shirts ✔
Part sponsorship of fund raising events – including Battle of
the Bands for school kids (20th April) and Comedy Night ✔ ✔
(June 8th) for Adults
12. CORPORATE SPONSORSHIP DETAIL
Main Stage Sponsorship Banner printed to sit in front of main stage
Sponsorship of either Comedy Tent; These are 4 key areas of the Festival. Sponsorship will include
Acoustic Tent; Panic Circus, signage to promote your sponsorship of the area
Indulgence Area
Free tickets for your Guests Excludes staff passes to run your respective areas
Website – Front Page Logo on home page of website
Website – Sponsors page Mention on Sponsors area of website, which details about your
company
Website – external link to own site Link to your website
Posters and Banners Logo on publicity posters and banners in run up to event across
Berkhamsted
Programme - Advertisement Sponsors provide the advertisement for insertion
Programme – Front Page mention Headline and Major Sponsors get logo on front page
Press Releases / PR Mention either in or at the base of Press Releases. Inclusion in PR
stories – which will include local press and radio
Exhibition space in High Street Tent See separate section
Logo on tickets Headline Sponsor
13. ADDITIONAL SPONSORSHIP OPPORTUNITIES
We are happy for all Corporate Sponsors to suggest any
additional ways that they may be able to contribute to the
success of Berkofest. Costs and approval will go via the
Berkofest Organising Committee.
Wrist bands £500
15. THE HIGH STREET TENT
• As a Business Sponsor, one of the main benefits will be to have an
area reserved for your company within the ‘High Street’ tent to promote
your brand to all visitors.
• You will share this tent with 16 fellow Business Sponsors.
• You will be provided with an area of c. 3m2 and a 2m trellis table for
you to dress as you wish to promote your brand.
• You will have access to the area on the morning of the event to set up.
• Further details nearer the time.
16. TIMINGS / Payment of Deposits
Timing Activity
By 10th February All Sponsors confirm participation
By 31st March Initial 50% deposit paid
By 30th April Additional 25% payment
By 30th May Final 25% payment
All monies are non refundable, unless the event is cancelled - once you have confirmed your
participation.
17. To make the most of this great
business opportunity please
contact Chris Penny on
0771 675 3179
chris.penny@howellpenny.com