INFLUENCER MARKETING PLATFORM & NETWORK

WE BELIEVE IN
HUMAN TO HUMAN MARKETING
“PEOPLE TRUST PEOPLE MORE THAN THEY TRUST BRAND.”
- NIELSEN
The most authentic and engaging brand stories now come from
passionate people, real people, that drive real business results.

2011 2012 2013 2014 2015
A D - B L O C K U S E R S
100m
0
400m
A D C L I C K S ( C T R )
2000 20152002 2004 2006 2008 2010 2012
0%
3%
6%
9%
400m
20m
11%
0.1%
2016
200m
300m
WE AS CONSUMERS
DON’T REALLY LIKE ADS
People don’t click on
banner ads anymore.
People are actively
blocking ads!
(38m in Indonesia, top 3 globally)

BUT AS SOCIAL ANIMALS
WE’RE ALWAYS LOOKING TO
VALIDATE OUR CHOICES
FROM OTHERS.
“
”

WHAT
WE
DO
CONNECTING BRANDS
WITH SOCIAL MEDIA INFLUENCERS
TO CREATE WORD-OF-MOUTH
MARKETING CAMPAIGNS.

A millennial
media network
company.
Our network consists of Indonesia’s
most popular and influential content creators.
Our network consists of Indonesia’s
most popular and influential content creators.
C E L E B R I T I E S S O C I A L M E D I A S T A R S
B L O G G E R S
P U B L I S H E R SM I C R O I N F L U E N C E R S
+10,000 influencers+10,000 influencers
INSTAGRAM TWITTER BLOG YOUTUBE
YO U T U B E R S

INFLUENCER MARKETING > TRADITIONAL ADS.
P O W E R F U L
2X sales of paid advertising.
37% higher retention rate.
D R I V E P U R C H A S E
74% of consumers rely on social
networks to guide product decisions
and purchases.
A R B I T R A G E
16x more engagement than paid and
owned media alternatives.
Average earned media value (EMV)
$9.60 for every $1 spent.
N AT I V E
70% of consumers want to learn about
a product through content vs.
traditional ads.
Purchase intent is 53% higher for native
ads.
S E O
User Generated Content (UGC) social
posts account for the significant % of all
search results for the world’s most
recognizable brands.
TARGETABLE & TRACKABLE
Oceans of data that turns into valuable
insights about your target market and
your advertising performance.
Sources: eMarketer, McKinsey & Company, Nielsen, MDG Advertising, Dedicated Media, SocialChorus, Think with Google

INFLUENCERS ARE
MORE RELEVANT
THAN BRAND
PAGES
As organic social reach is
increasingly limited, social
influencers offer a more authentic
voice, leading to more engaged
audiences.
Declining Reach of Facebook Brand Pages

PARADIGM SHIFT IN THE MARKETER’S TOOLKIT
Shift to influencer and native marketing has impacted entire advertising value chain.
Paid media on
premium sites
Sponsored influencer
content on social media
Expensive, broad,
highly produced
Outsourced, cost-
efficient, tailored to
audience and platform
Unsafe for brands
Effective,
desired by user
Drive off page to
destination / microsite
User stay in native
experience
Paid
Media
Content
Production
User
Generated
Content
Audience
Experiences
OLD WORLD NEW WORLD

We partner with Indonesia’s most recognizable
brands and agencies to create and execute
cross-platform campaigns backed by our influencers,
research, measurement, and insight-driven strategy.
“With the help of SociaBuzz, we’re able
to double the impact & reach wider
range of customers.”
- Yayan Firmansyah, telunjuk.com

NOT ALL
INFLUENCERS
ARE CREATED
EQUAL.
We look well beyond simple “vanity metrics” and
use a combination of technology and hands-on
curation to apply quantitative and qualitative
measures to select and vet influencers that align
to real business objectives.

CONTENT
CREATION AND
DISTRIBUTION,
IN ONE PLACE.
With capabilities across owned,
paid and earned media, we bring
strategy, creative, production, and
influencers under one roof with a
true media buy on social.
Premium content creation, massive
reach, influence and brand
advocacy packaged together for
one competitive price.

HIGH QUALITY,
HIGH-VOLUME
CONTENT.
Our influencers create incredibly
engaging, beautiful and sharable
contents consumed by millions of
audience each day.
From stunning photos, interesting
articles, to hilarious videos and the
most brilliant use of 140 characters,
our talent creates premium content
at volume.

PROCESS &
METHODOLOGY
Whether campaign specific or a
long-term partnership, we pride
ourselves on being able to move
from idea to production quickly.
BRI EF
PROPOS AL
EXEC UT E
REPORT
1 . I N F L U E N C E R S S E L E C T I O N
2 . C O N T E N T S T R AT E G Y
3 . P R O P O S A L A P P R O V A L
4 . O U T R E A C H
5 . N E G OT I AT I O N
6 . C O N T R A C T S
7 . C O L L A B O R AT I O N
8 . E X E C U T I O N
9 . C O N T E N T A P P R O V A L
1 0 . P U B L I S H I N G
1 1 . R E P O R T I N G

INFLUENCER MARKETING
CAMPAIGNS
OUR SERVICES
• We help choose the right influencers
to spread your brand message and
stories.
• Create content strategy to optimize
engagement and impact.
• Handle all processes with the
influencers including: outreach,
negotiation, agreement, briefing,
monitoring, payments, reporting,
analysis, etc.
• We help choose the right influencers
to spread your brand message and
stories.
• Create content strategy to optimize
engagement and impact.
• Handle all processes with the
influencers including: outreach,
negotiation, agreement, briefing,
monitoring, payments, reporting,
analysis, etc.
INFLUENCERS
INSTAGRAMERS
TWITTER BUZZERS
BLOGGERS
YOUTUBERS

RETAINER SOLUTIONS
(ALWAYS ON)
OUR SERVICES
BENEFITS
ü Maintain/increase share of
voice (SOV) in social media
ü Strengthen ‘share of minds’
and ‘share of hearts’
ü More cost-efficient vs
project-based
• We do all your influencer marketing
activities for a certain period of time
(3, 6, 12 months).
• No more 15% managed service fee per
project, only small flat retainer fee per
month.
• Our services include: content strategy,
influencers suggestions, competitor
monitoring, reporting, analysis, etc.
• We do all your influencer marketing
activities for a certain period of time
(3, 6, 12 months).
• No more 15% managed service fee per
project, only small flat retainer fee per
month.
• Our services include: content strategy,
influencers suggestions, competitor
monitoring, reporting, analysis, etc.

BLOG/BUZZ
COMPETITIONS
OUR SERVICES
• We invite all relevant influencers in our
network to create positive social buzz
about your brand.
• The best ones will receive prizes
(provided by client).
• You can choose a theme, topic, or key
message to be talked about.
• Only pay a flat management fee, don’t
have to pay for any contents created.
• We invite all relevant influencers in our
network to create positive social buzz
about your brand.
• The best ones will receive prizes
(provided by client).
• You can choose a theme, topic, or key
message to be talked about.
• Only pay a flat management fee, don’t
have to pay for any contents created.
BENEFITS
ü Get unlimited positive User
Generated Content (UGC)
about your brand in the
internet and social media
with a fix budget.

OUR SERVICES
I N FLUEN C ER
MARKET I N G
C AMPAI G N S
RETAI N ER
S OLUT I ON S
BLOG / BUZZ
C OMPET I T I ON S
AFFI LI AT E
PERFORMAN C E
MARKET I N G
S OC I AL
AD S
ON LI N E V I D EO
PROD UC T I ON

PT Komunika Lintas Maya
Taman Meruya Plaza B28
Meruya Utara, Kembangan
Jakarta Barat, Indonesia 11620
+62 21 58906793
CONTACT
US
info@sociabuzz.com