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“It was immediately
obvious that because
of Chris’ experience in
engineering that he
“got” the business and
what I was trying to
do. He gave us a
logical framework in
which to plan, and his
approach with the
team united us all and
helped create a
positive backdrop to
quite a lot of
Runfold Platics Ltd
Situation: Runfold Platics Ltd is a well established dip moulding
business experiencing modest growth in a mature market. It has a
very strong client base and core product range. However the
incoming CEO realized that the business needed to change in order
to secure future success, and that existing revenue streams would
provide a platform for potential diversification.
Approach: The task was to work with the CEO to develop his vision
of the future into a workable strategy and engage his management
team in that vision and its subsequent delivery. This required
research, planning sessions with the CEO, competitor and market
analysis, and 3 half-day planning sessions with the team. The
sessions revolved around a workbook covering vision, mission and
core business objectives and a genuinely practical implementation
of the Ansoff product matrix and Porters 5 forces.
The team were challenged with questions about what needed to
change in the business to deliver the vision, and critically what their
role was to be in that change. They grasped the plan with
enthusiasm and committed their ideas and departmental strategies
against a template plan that supported the
Creating a shared vision of the future
CLIENT: Runfold Plastics Ltd
PROJECT Develop a strategic plan and engage the management
team around this new approach.
OUTCOME Strategic plan. Product and market development
roadmap. Management team engaged and departmental
support plans developed. The business is moving fast
towards new investments and innovation in its primary
sectors – with the team onboard.
For a no obligation discussion about your strategy or growing your top line please
contact: email@example.com or call Chris on 07970 710543