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Mobile e-commerce battle heats up in China
Rivalry between Tencent and Alibaba intensifies after they roll out new products on the same day to tap
the mainland's US$395 billion market
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
8.	
  August	
  
From	
  South	
  China	
  Morning	
  Post:	
  
	
  
In	
  the	
  past	
  week,	
  the	
  two	
  internet	
  giants	
  
Tencent	
  and	
  Alibaba	
  launched	
  new	
  products	
  on	
  
the	
  same	
  day.	
  Some	
  see	
  this	
  as	
  a	
  sign	
  for	
  the	
  
battles	
  to	
  come	
  for	
  the	
  lucrative	
  e-­‐commerce	
  
market.	
  The	
  e-­‐commerce	
  market	
  in	
  China	
  is,	
  
according	
  to	
  consultancy	
  McKinsey,	
  set	
  triple	
  
to	
  US$395	
  billion	
  from	
  2011	
  to	
  2015.	
  	
  
	
  
Tencent	
  launched	
  on	
  Monday	
  WeChat	
  5.0,	
  a	
  
new	
  version	
  of	
  the	
  world's	
  fifth-­‐most	
  popular	
  
smartphone	
  app,	
  according	
  to	
  research	
  firm	
  
GlobalWebIndex,	
  with	
  new	
  monetisable	
  
features	
  including	
  a	
  game	
  centre,	
  sticker	
  shop,	
  
mobile	
  payments	
  and	
  barcode	
  scanning	
  for	
  e-­‐
commerce	
  transactions.	
  
	
  
On	
  the	
  same	
  day,	
  Alibaba	
  unveiled	
  a	
  service	
  
that	
  lets	
  users	
  trade	
  on	
  Sina's	
  weibo	
  microblog	
  
platform	
  directly,	
  a	
  step	
  into	
  the	
  social	
  realm.	
  
	
  
Tencent's	
  QQ	
  messenger	
  had	
  close	
  to	
  800	
  
million	
  active	
  accounts	
  at	
  the	
  end	
  of	
  2012,	
  
while	
  WeChat	
  has	
  nearly	
  400	
  million	
  users,	
  of	
  
whom	
  195	
  million	
  are	
  monthly	
  active	
  users.	
  
WeChat	
  had	
  more	
  than	
  70	
  million	
  overseas	
  
users	
  by	
  last	
  month.	
  
Alibaba,	
  meanwhile,	
  has	
  been	
  working	
  to	
  slow	
  
WeChat's	
  success.	
  It	
  has	
  splashed	
  out	
  on	
  an	
  18	
  
per	
  cent	
  stake	
  in	
  Sina's	
  Weibo	
  and	
  28	
  per	
  cent	
  
of	
  AutoNavi,	
  the	
  mainland's	
  top	
  mapping	
  
system.	
  During	
  the	
  launch,	
  Tencent	
  put	
  a	
  
mobile	
  puzzle	
  game,	
  Tian	
  Tian	
  Ai	
  Xiao	
  Chu,	
  on	
  
	
  
The	
  new	
  update	
  also	
  carries	
  functions	
  
including	
  a	
  mobile	
  payment	
  system	
  that	
  lets	
  
users	
  buy,	
  for	
  instance,	
  movie	
  tickets	
  or	
  
coupons	
  directly	
  on	
  the	
  app	
  through	
  Tencent's	
  
third-­‐party	
  payment	
  system	
  Tenpay.	
  
	
  
It	
  also	
  allows	
  users	
  to	
  scan	
  the	
  barcodes	
  of	
  
different	
  products	
  with	
  their	
  smartphones,	
  and	
  
if	
  the	
  products	
  are	
  available	
  online,	
  users	
  will	
  
be	
  directed	
  to	
  
	
  
	
  
	
  
For	
  more	
  information	
  feel	
  free	
  to	
  write	
  to	
  Christian	
  Brüel	
  christianbruel87@gmail.com	
  at	
  Shanghai	
  
Jungle.	
  
	
  	
  
Read	
  more	
   	
   	
   	
   	
   	
  
http://www.scmp.com/business/china-­‐business/article/1295141/mobile-­‐e-­‐commerce-­‐battle-­‐heats	
  
	
  
	
  
Loushanguan	
  83	
   +86	
  15811153574	
   www.schultz-­‐co.com
	
   	
  

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Mobile e commerce battle heats up

  • 1. Mobile e-commerce battle heats up in China Rivalry between Tencent and Alibaba intensifies after they roll out new products on the same day to tap the mainland's US$395 billion market                       8.  August   From  South  China  Morning  Post:     In  the  past  week,  the  two  internet  giants   Tencent  and  Alibaba  launched  new  products  on   the  same  day.  Some  see  this  as  a  sign  for  the   battles  to  come  for  the  lucrative  e-­‐commerce   market.  The  e-­‐commerce  market  in  China  is,   according  to  consultancy  McKinsey,  set  triple   to  US$395  billion  from  2011  to  2015.       Tencent  launched  on  Monday  WeChat  5.0,  a   new  version  of  the  world's  fifth-­‐most  popular   smartphone  app,  according  to  research  firm   GlobalWebIndex,  with  new  monetisable   features  including  a  game  centre,  sticker  shop,   mobile  payments  and  barcode  scanning  for  e-­‐ commerce  transactions.     On  the  same  day,  Alibaba  unveiled  a  service   that  lets  users  trade  on  Sina's  weibo  microblog   platform  directly,  a  step  into  the  social  realm.     Tencent's  QQ  messenger  had  close  to  800   million  active  accounts  at  the  end  of  2012,   while  WeChat  has  nearly  400  million  users,  of   whom  195  million  are  monthly  active  users.   WeChat  had  more  than  70  million  overseas   users  by  last  month.   Alibaba,  meanwhile,  has  been  working  to  slow   WeChat's  success.  It  has  splashed  out  on  an  18   per  cent  stake  in  Sina's  Weibo  and  28  per  cent   of  AutoNavi,  the  mainland's  top  mapping   system.  During  the  launch,  Tencent  put  a   mobile  puzzle  game,  Tian  Tian  Ai  Xiao  Chu,  on     The  new  update  also  carries  functions   including  a  mobile  payment  system  that  lets   users  buy,  for  instance,  movie  tickets  or   coupons  directly  on  the  app  through  Tencent's   third-­‐party  payment  system  Tenpay.     It  also  allows  users  to  scan  the  barcodes  of   different  products  with  their  smartphones,  and   if  the  products  are  available  online,  users  will   be  directed  to         For  more  information  feel  free  to  write  to  Christian  Brüel  christianbruel87@gmail.com  at  Shanghai   Jungle.       Read  more             http://www.scmp.com/business/china-­‐business/article/1295141/mobile-­‐e-­‐commerce-­‐battle-­‐heats       Loushanguan  83   +86  15811153574   www.schultz-­‐co.com