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2016 

trends in mobility


CHRISTIAN GLOVER WILSON

November 2015
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends
Industry
Technology
Ecosystem
Approach
Design
• Mobile will overtake desktop
Already more mobile searches than
desktop in 10 countries inc. the US
• Mobile First to Mobile Only
Domination of mobile means some
brands will bypass desktop entirely
2016 mobile trends

Industry
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

Technology
• AI and machine learning
Will drive decision support and
automated customer assistance
• Big Data
Product recommendation and
behavioral forecasting will become
more commonplace
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

mobile Ecosystem
• Deep linking
The ability to expose specific
functionality will support frictionless
user experiences
• Deep searching
App indexing and SEO-friendly AJAX
will expose content to more
searches
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

development Approach
• Broader standards support
Complete HTML5 adoption and the
retiring of legacy platforms will
enable design in the browser and
rapid responsive development
• Real-time interfaces
node.js, webhooks and other
technologies will power immediate
response UIs
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

Design Practices
• Dynamic designs
More scrolling experiences across
fewer screens; more use of
animation and transition
• Crisp UIs
Broad use of ‘Material Design’ and
card layouts will support modular
content and utilities
Thank you
Christian Glover Wilson
VP, Technology & Strategy
christian.gloverwilson@tigerspike.com

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2016 Trends in Mobility