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Talent Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn Webcast
Presented By: Christian Petersen and Simon Malte Hansen
Agenda
2
1. Velkommen og Introduktion
2. Hvordan bliver jeres virksomhed “In” på social media
recruitment
3. Hvad gør de bedste SMV’er på LinkedIn
4. Kort om Corporate Solutions
5. Eksempler og Demonstration
6. Spørgsmål
TALENT SOLUTIONS
OUR MISSION
“Connect the world’s professionals to make
them more productive and successful”
TALENT SOLUTIONS
The LinkedIn Talent Pool
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES OF
AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
13M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
4
TALENT SOLUTIONS
Why members come to LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
5
Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
TALENT SOLUTIONS
Active candidates
• Will apply to ATS
• Listen to opportunities
• Respond quickly
• Seek information
Passive candidates
• Do not have a current CV
• May listen to opportunities
• Do not respond to “apply now”
• Higher bar to respond
But… a whole different approach is needed
TALENT SOLUTIONS
Your Professional Brand Online
- Professional Photo
- Headline
- Detailed history
- Customised url
Photo &
professional
headline
Experience / Education
Contact details
Background / Summary
Experience
Recommendations
TALENT SOLUTIONS
Company Overview Page
8
Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your
competition
Designate Page Admins for
company status updates
TALENT SOLUTIONS
Don’t just……
TALENT SOLUTIONS
Share Content
10
TALENT SOLUTIONS
Find Content – Pulse
11
TALENT SOLUTIONS
Eksempel
©2013 LinkedIn Corporation. All Rights Reserved. 12
TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 13
TALENT SOLUTIONS
Eksempel
©2013 LinkedIn Corporation. All Rights Reserved. 14
TALENT SOLUTIONS
Eksempel
©2013 LinkedIn Corporation. All Rights Reserved. 15
TALENT SOLUTIONS
LinkedIn
Jobs
Career Page
Talent Acquisition
Employment
Branding
I love my job
Recruitment
Ads
Talent Direct
Mass Targeting
Work With Us
LinkedIn
Recruiter
HIRING AT SCALE WITH LINKEDIN TALENT SOLUTIONS
TALENT SOLUTIONS
DEMO
©2013 LinkedIn Corporation. All Rights Reserved. 17
TALENT SOLUTIONS
WHAT PROBLEM DO WE SOLVE?
Passive
Candidates
Brand
Source
Manage
Measure
Company of choice
Engage
Create your talent pipeline
Understand
your process
TALENT SOLUTIONS
Men der er mere…
©2013 LinkedIn Corporation. All Rights Reserved. 19
1. Small business Resource Center
2. LinkedIn for Small Business Articles
3. LinkedIn Free Talent Pools Analysis
4. Free LinkedIn Webcasts on recruitment
TALENT SOLUTIONS
cpetersen (a) linkedin.com
shansen (a) linkedin.com
Feedback og kommentar til
©2013 LinkedIn Corporation. All Rights Reserved. 20
TALENT SOLUTIONS
Talent Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn Webcast
Presented By: Christian Petersen and Simon Malte Hansen

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Editor's Notes

  1. Start with my profile - Jobs you May Be interested in - Click on one of Salesforce’s jobs - Follow one of the salesforce people and see the WWU on their page BACK, more common they click on the company Different view depending on your role (sales vs engineering) Most candidates do NOT leave LinkedIn, but it does drive traffic Go to recruiter Run a search Narrow down Save, explain what saving the search does (never run it again, notifications, etc) Look at a profile specifically Add notes, send message Click View similar profiles Show mass message Reports Usage, inmail