Template PESTLE

1. REPLENISHED CREATIONS 1

2. REPLENISHED CREATIONS 2
Table of Contents
1. Executive summary 3
1.1 Preferred Option 3
1.2 Alternatively 3
2. Analysis 4
2.1 Vision/ Mission Analysis 4
2.2 Objectives 4
2.3 Macro or External Environment 5
2.4 Industry Environment – Porters Five Forces 7
2.5 Internal Analysis 10
2.6 Financial Analysis 11
2.7 SWOT – Summary 12
3. Options 13
3.1 Option 1 13
3.2 Option 2 13
4. Choice what we are proposing 13
5. Action Plan 14

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1. Executive summary 3
Creating Art with Reclaimed Materials
Reduce waste by upcycling materials that can be made into usable art.
Teach our community how recycling helps reduce our carbon footprint
Educate how reducing deforestation helps to replenish our earth.
Finding an outlet for relaxation helps in expression of creativity.
1.1 Preferred Option 3
Upcycling pallets and end cuts of wood that are gotten through in kind donations.
Keep cost of materials low by using upcycled materials.
Each item created has its own individual thumbprint.
Create items that are 90% or more made of recycled wood.
1.2 Alternatively 3
Use mix of upcycled wood and newly processed wood products.
Keep cost down through using the largest portion of materials from upcycling.
Create items that are 75% or more made of recycled wood.

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2. Analysis
2.1 Vision/ MissionAnalysis
The following table identifies the suitability of the current vision and mission statement,
including the values statement where it is separate to the vision and mission
Does your vision or mission Comment
Clearly defined your customers Local residents, Vacationers, Condo Owners
Identify the markets your business operates in Seasonal Gulf Coast Location
Identify the importance of technology Upcycled materials and emotional memories
Is the science behind this market
Seem concerned for survival, growth &
profitability
Project is labor intensive, the market will be
best approached in an outdoor venue for this
seasonal location. Building an online presence
will help promote the brand and help to
establish the prices.
State your economic objectives Create Self sustainability by developing a
talent.
Describe your briefs, aspirations & values Set the example for others that have a desire
to create self-sustainability by using their
talents. Help others to find their creative path
through learning relaxation techniques. Help
others to find their path to enrich their
standards of living and quality of life.
Identify your competitive strengths Earth conscious practices, holistic approach in
finding creativity, online and face to face
sales.
Include a concern for public image, social
community and environment
Public awareness of recycle, reduce, and
reuse has been hindered because of years of
not having this practice available in our area.
Outline the importance of your
employees/participants
Our goal on staffing is to bring
employees/participants in as apprentices
allowing them to create works using our same
concept of upcycled materials while helping
them build their own self-sustainable business
through our guidance.

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2.2 Objectives
Describe your business objectives, what you hope to achieve over the next three to five years
Objectives Metric for Year ___________
Creating Art with Reclaimed Materials Continual
Bring in Employee/Participants 1-3 in first year
Build online Arts & Craft Consignment Continual Starting with 4 online clients and
more than 20 by the end of the first year.
Increase profitability by continuing to seek
out local artisans to place products on our site
Build storefront presence Year 1 Seaside Farmers Market/Year 2-
forward continue seaside market and find
permanent storefront/workshop
Seek out local condo décor suppliers and
promote locally created products for their
condo furnishings
Continually, work to increase the yearly
clients

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2.3 Macro or External Environment
Using PESTLE
- Political
- Economic
- Social/ Culture
- Technological
- Legal
- Environmental (Environmental issues, global warming, pollution, etcetera)
And adding “International”
Environmental Factor Comments
Political/ Legal The legal and government systems within
which an organization functions
Localm Feerak
Economic Are there any local, national, regional or
global technology changes that may
impact you or your customers?
Social-Cultural The attitudes, values, norms, beliefs,
behaviors and associated demographic
trends characteristics of a given
geographic area
Technological Are there any technology changes that
will affect your business?
Environmental Are there any technology changes that
will affect your business?
International The developments outside an
organizations home country, with
potential to impact to impact the
organization

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Summary of SWOT for Macro Environment Analysis
Organization Threats

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2.4 Industry Environment – Porters Five Forces
Learn how to, some useful Porters Five Forces Links
Porter’s five forces overview
 Industry rivalry
 The bargaining power of suppliers
 The bargaining power of customers
 The threat of new entrants
 The threat of substitute products
Industry Rivalry Comment on the extent of
competition between
competitors
Rating
Industry growth rates
High fixed costs
Intermittent over capacity
Product differences
Brand identity
Switching costs
Informational complexity
Concentration & Balance
Diversity of competitors
Corporate stakes
Exit barriers
Industry rivalry overall rating

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The bargaining power of
customers (buyers)
Comment on the degree of customer power in your
industry
Rating
Differentiation of outputs
Switching costs
Presence of substitutes
Industry concentration
relative to buyer
concentration
Buyer information about
supplier products
Buyer profitability
Decision makers incentives
Threat of backward
integration
Bargaining power of customers (buyers) overall rating
The bargaining power of
suppliers
Comment on the degree of supplier power Rating
Differentiation of inputs
Switching costs
Presence of substitute
products
Supplier concertation relative
to industry concertation
Importance of volume to
suppliers
Cost relative to total
purchases in the industry
Impact of inputs on cost or
differentiation
Buyer information about
supplier products
Buyer profitability
Decision makers incentives
Threat of backward
integration
Bargaining power of suppliers overall rating
The threat of new entrants Comment on the ease of entry
to your industry
Rating
Economies of scale
Proprietary product
differences
Brand identity

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Switching costs
Capital requirements
Access to distribution
Absolute cost advantage
Government policy
Expected retaliation
Threat of new entrants overall rating
Threat of substitute products
or services
The extent that different
industries other substitute
products
Rating
Relative price performance of
substitutes
Switching costs
Buyer propensity to substitute
Substitute overall rating
Porter’s Five Forces SWOT Analysis
Opportunities Threats
Strengths Weaknesses

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2.5 Internal Analysis
Resources -3 -2 -1 0 +1 +2 +3
Tangible Resources
Products
Patents
Assets
Equipment
Other
Intangible Resources
Employee goodwill
Customer goodwill
Reputation
Other
Culture
Leadership
Innovation
Risk tolerance
Result focus
Other
Internal SWOT
Strengths Weaknesses

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2.6 Financial Analysis
Ratio Year
Current Ratio
Quick Ratio
Cash Ratio
Total debit ratio
Debit Equity Ratio
Times Interest Earned
Return on Equity
Return on total assets
Net Profit/ Sales
Expense / Sales
Asset turnover
Price Earnings Ratio
Summary Of Financial Analysis

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2.7 SWOT - Summary
Strengths Weaknesses
Opportunities Threats

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3. Options
3.1 Option 1
3.2 Option 2
4. Choice what we are proposing

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5. Action Plan
No Action Due Owner Status