Christine Lan Thi Nguyen
Marketing Operations Intern
California Region
University of California, Berkeley
Anticipated Graduation – May 14, 2016
Advisor at Berkeley Sociology Department
1
West Division Summer 2015 Intern Presentation
About Me
• My Major: Sociology and Practice of Art
• My Hometown: San Jose, California
• My favorite App: XFINITY TV Go
• My Insights colors:
How I Impacted Comcast This Summer
• 1)Increased followers/likes on our social media sites by
engaging with employees and partner entities
• 2)Developed social media strategies for events, competitive
response and back to school/XOC initiatives
• 3)Promoted community awareness, drove engagement, and
awareness of our services
Social Media Strategies
Internal
• Drive followers through
employee base
• Auto signatures for
employees
Community
• Awareness through social media
• Partner with local businesses
• Engagement with community
3.5% 13.1% 6.4%
Results:
What You Should Know About Comcast
• Company: Open to new ways of seeing, thinking and doing in order to ensure
excellent customer service
• Teamwork: Insights allows individuals to see their strength and weaknesses to
respond to the demands of their environment
• Opportunities: Utilizing Social Media as our our portal to create community
awareness and to ensure strong customer service
What This Experience Has Given Me
• Opportunity to work on innovative projects within various business units
• Ongoing collaboration with fellow interns through social activities
• Exposure to a positive workforce who demonstrates a willingness to help
• Ability to take initiative and go beyond my role, which help me learn new skills
• Foundation to build my marketing career upon