This document discusses how user experience design can be combined or "mashed up" with other methodologies like business process design, content strategy, and marketing strategy to provide more value to clients. It notes that clients often need more than just web design and references different design approaches like card sorting, affinity diagramming, and scenario planning that can be combined with techniques from business strategy. The document advocates using a participatory and human-centered approach through mashing up UX design with client interviews and structures that engage people in shaping their own future. It argues this collaborative process makes it easier to solve clients' real problems.

1. User Experience Design
and Business Innovation
Mashups That Add
Value

2. What Clients say...
Web Design!

3. What They Really Need is...
Business Process Design
Digital Business Strategy
Content Strategy
Marketing Strategy

4. What Kind of Design?
Elizabeth
Saunders
maketools.com

5. Lost in Translation...
Completely
synergize
resource
taxing
rela;onships
via
premier
niche
markets.
Professionally
cul;vate
one-­‐to-­‐
one
customer
service
with
robust
ideas.
Dynamically
innovate
resource-­‐leveling
customer
service
for
state
of
the
art
customer
service.
Hodor.
Hodor
hodor;
hodor
hodor,
hodor.
Hodor
hodor?!
Hodor
hodor
-­‐
HODOR
hodor,
hodor
hodor?
Hodor
hodor
HODOR!
Hodor
hodor
hodor.
Hodor.
Hodor!
Hodor
hodor,
HODOR
hodor,
hodor
hodor
hodor,
hodor,
hodor
hodor.
Hodor
hodor
HODOR!
Hodor
hodor
hodor
hodor;
hodor
hodor
hodor
hodor.
Hodor.
Hodor.
Hodor
hodor
hodor
hodor
-­‐
hodor?!

7. Card Sorting & Affinity
Diagramming...

8. ...Mashed Up For
Brand Identity

9. Scenario Planning...

13. favourable
contract
with
knights
unfavourable
contract
with
knights

14. favourable
contract
with
knights
unfavourable
contract
with
knights
cheap
hydra
pricey
hydra

15. favourable
contract
with
knights
unfavourable
contract
with
knights
cheap
hydra
pricey
hydra
every
body
wins
Long
Work
Day
big
sale
on
hydra
layoffs
are
certain

16. ...Mashed Up With User
Roles

17. “Purpose to Practice”...
“the conventional structures used to organize how people
routinely work together stifle inclusion and engagement.
Conventional structures are either too inhibiting
(presentations, status reports and managed discussions) or too
loose and disorganized (open discussions and brainstorms) to
creatively engage people in shaping their own future.
Liberating Structures introduce tiny shifts in the way we meet,
plan, decide and relate to one another.”
– http://www.liberatingstructures.com/

18. ...Mashed Up With Client Interviews

19. so...
• By mashing up these methodologies with our UX
design practice, we are more participatory and
more human centred.
• When your clients are having the same insights as
you are during the design process it's much easier
to solve the real problem!

20. Thanks! Questions...?
christine@analyticalengine.ca
@cmcglade