2. SARAH
Reports
Daily sentiment analysis reports
Weekly trend reports
Monthly reports
Monthly review of reports
Suggested amendments including removing and adding terms of interest
to the current reports
Quarterly in person in your office review of the state of the reports,
recommended actions, feedback on specific initiatives etc.
Annual overview of your industry and projected trends for next 12
months
3. SARAH
Tools
Google analytics
Web traffic to your own site analysed by user location user demographic
device type etc.
Google Trends
Web queries for your name, your products and services
Web queries for your competitors names, products and services
Social Network Analysis
Facebook, Twitter, Instagram, news websites etc.
Counts of mentions of your name products services etc.
Similar analysis of your competitors performance
Sentiment analysis of your brand products services etc.
Similar analysis of your competitors performance
4. SARAH
Business Case
To retain a specialist in the area of analytics in order to produce this
type of reporting costs between R80 000 and R90 000 per month CTC.
Medium size enterprises often do not have the budget or the
workload to justify this investment.
SARAH sells the services of these high value specialists to multiple
users ensuring that the costs are spread across clients and the
specialists are fully occupied.
Automation also ensures that SARAH is able to add new functionality
and depth to the process ensuring increased customer value.
5. SARAH
Pricing and Contracts
Pricing is based on the scope of the client requirement
Number of reports required
Number of products and services tracked
Number of competitors tracked
Payments are monthly with discounts offered for longer term
commitments paid up front
Contracts