What young professionals want Desires
and expectations of the Millennial generation By Christoph Bauer flickr / Lauren McKinnon

What young professionals want, @ChristophBauer
Foreword This presentation is meant to be thought-provoking. You may not find all of the statements here applicable to your work environment or experience. If not indicated differently, all quoted statistics apply to Millennials - due to the different interpretations of the age bracket, results can be contradictory at times.

What young professionals want, @ChristophBauer
Intro: Welcoming a new generation of business professionals 3

What young professionals want, @ChristophBauer
Meet the author 4 Social Business Technology Change Management Christoph Bauer Communication scientist gone consultant Est. 1984 Fields of work „Lot’s of Baby Boomers have similar high expectations of their workplaces. But Millennials are those who actually quit their jobs when things don’t work out.“ Introductory quote

What young professionals want, @ChristophBauer
Work and the attitude towards it is fundamentally changing flickr / Michael Herve Drivers of change 1. Social/ Mobile/ Analytics/ Cloud 2. Rise of the knowledge worker 3. Highly affluent society „Talented people need organizations less than organizations need talented people.“ Dan Pink

What young professionals want, @ChristophBauer
Questions arise: What are we here for? What is „good work“?

What young professionals want, @ChristophBauer
Let’s take a step back: What characterizes these „Millennials“? 75% of the workforce in 20251 1 Projections of the Labor Force to 2050: A visual essay (2012) 2 Cisco Connected World Technology Report (2012) 3 Deloitte Millenial Survey (2014) 4 McCann Worldgroup Study (2011)

What young professionals want, @ChristophBauer
Let’s take a step back: What characterizes these „Millennials“? 75% of the workforce in 20251 1 Projections of the Labor Force to 2050: A visual essay (2012) 2 Cisco Connected World Technology Report (2012) 3 Deloitte Millenial Survey (2014) 4 McCann Worldgroup Study (2011) 69% don’t believe regular office attendance is necessary2

What young professionals want, @ChristophBauer
Let’s take a step back: What characterizes these „Millennials“? 75% of the workforce in 20251 1 Projections of the Labor Force to 2050: A visual essay (2012) 2 Cisco Connected World Technology Report (2012) 3 Deloitte Millenial Survey (2014) 4 McCann Worldgroup Study (2011) 78% of job seekers are influenced by how innovative a company is3 69% don’t believe regular office attendance is necessary2

What young professionals want, @ChristophBauer
Let’s take a step back: What characterizes these „Millennials“? 75% of the workforce in 20251 1 Projections of the Labor Force to 2050: A visual essay (2012) 2 Cisco Connected World Technology Report (2012) 3 Deloitte Millenial Survey (2014) 4 McCann Worldgroup Study (2011) 56% won’t accept jobs from companies that ban Social Media278% of job seekers are influenced by how innovative a company is3 69% don’t believe regular office attendance is necessary2

What young professionals want, @ChristophBauer
Let’s take a step back: What characterizes these „Millennials“? 75% of the workforce in 20251 1 Projections of the Labor Force to 2050: A visual essay (2012) 2 Cisco Connected World Technology Report (2012) 3 Deloitte Millenial Survey (2014) 4 McCann Worldgroup Study (2011) 56% won’t accept jobs from companies that ban Social Media278% of job seekers are influenced by how innovative a company is3 53% would rather give up their sense of smell than technology 69% don’t believe regular office attendance is necessary2

What young professionals want, @ChristophBauer
Millennials, meet corporate reality Problems • Unhappy employees • High churn rates • Stagnating productivity • Loss of innovative potential Underlying roots • Management and leadership practices from 100 years ago • IT as a cost factor, not as an enabler • Over-standardization of everything • Lack of lifelong education Trouble awaits here.

What young professionals want, @ChristophBauer
People Helping employees find their way in a rapidly changing environment. The cultural side of change Platforms Bridging the gap between corporate technology and the real world. Supporting technologies Processes Fighting against disruption by enabling people to rapidly collaborate, fail and iterate. Agility & flexibility Let’s look at the challenges from three different angles

What young professionals want, @ChristophBauer
People Helping employees find their way in a rapidly changing environment. The cultural side of change Let’s look at the challenges from three different angles

What young professionals want, @ChristophBauer
In a world with endless possibilities, purpose is key People flickr / Till Westermayer 6 out of 10 said „a sense of purpose“ is part of the reason they work for their current employer1 1 Deloitte Millennial Survey (2014)

What young professionals want, @ChristophBauer
Would you like some soft factors with your paycheck? People flickr / John O’Nolan Top 5 happiness factors for Millennials1 1 Boston Consulting Group: „Decoding Global Talent“ (2014) 1. Appreciation for your work 2. Good relationships with colleagues 3. Good work-life balance 4. Good relationships with superiors 5. Learning and career development 8. Attractive fixed salary …

What young professionals want, @ChristophBauer
Leadership must evolve to a trustful bi-directional relationship People flickr / Dennis Skley1 Deloitte Millennial Survey (2015) True leadership means….1 Strategic thinking Being inspirational Strong interpersonal skills Vision Passion and enthusiasm Driven by financial results Follow autocratic approach 0 0,1 0,2 0,3 0,4 6 % 10 % 31 % 31 % 34 % 37 % 39 % Most valued answers Least valued answers

What young professionals want, @ChristophBauer
Transforming leadership by getting rid of it - an alternative? People

What young professionals want, @ChristophBauer
Excuse me, how sexy is your office? People AirBnB Headquarters in San Francisco

What young professionals want, @ChristophBauer
Excuse me, how sexy is your office? People AirBnB Call Center in Portland

What young professionals want, @ChristophBauer
Excuse me, how sexy is your office? People Fujitsu Office in Sydney

What young professionals want, @ChristophBauer
Excuse me, how sexy is your office? People Google Office in Budapest

What young professionals want, @ChristophBauer
Bauer says… 18 „Think deeply about how you design work experience as a whole. Offer different spaces for different minds and moods.“

What young professionals want, @ChristophBauer
Platforms free from grace result in a lack of motivation Platforms Bridging the gap between corporate technology and the real world. Supporting technologies

What young professionals want, @ChristophBauer
Corporate technology is an insult to Millennials Platforms

What young professionals want, @ChristophBauer
Corporate technology is an insult to Millennials Platforms

What young professionals want, @ChristophBauer
„I’ve got better tools at home than this“ Platforms use their own applications because corporate apps don’t meet their needs1 50% 1 Trackvia „Rebels with a cause“ study (2014) 2 Ringcentral BYOD Survey (2014) 78% say workplace environment impacts their decision to stay at a job2 flickr / Florian Richter

What young professionals want, @ChristophBauer
Bauer says… 22 „Fix corporate IT equipment or help people bring their own hardware and tools. Increasing productivity has never been easier.“

What young professionals want, @ChristophBauer
Processes Fighting against disruption by enabling people to rapidly collaborate, fail and iterate. Agility & flexibility Over-standardization leads to average products and services

What young professionals want, @ChristophBauer
Rigid process landscapes or „Driving with the handbrake on“ Processes say that operational structures and procedures are the biggest barrier for innovation1 61% flickr / DWRose1 Deloitte Millennial Survey (2014)

What young professionals want, @ChristophBauer
Flexible work arrangements beat higher salaries Processes say flexible work hours & freedom to work from anywhere improves work/ life balance1 50% 1 Ringcentral BYOD Study (2014) 2 Mom Corps Study (2014) 37% would accept a pay cut to get more flexibility on the job2

What young professionals want, @ChristophBauer
New practices and perks for a new generation of workers Processes „Take what you need“ vacation policy Employees at financial advisory company „Motley Fool“ can take as many days off as they like (as long as they get their work done). Private concierge services Employees at Johnson & Johnson enjoy private concierge services so they can focus on work. Other companies provide cleaning services at home or child-care. Recruiting with a twist Every (!) new employee at Zappos has to spend three to four weeks in the call center. After that, you receive an offer of $3.000 to leave the company. If you stay, you are in. Almost classics by now Free massages, free fitness lessons and studios, free food, paid sabbaticals, company-owned hospitals, free time to work on own ideas, extended holidays for volunteering work, hardware for the home office, etc… flickr/ John O’Nolan

What young professionals want, @ChristophBauer
And even if they run away, you will still work with them Processes would consider quitting their existing jobs and working for themselves in the future1 80% 40% of the whole workforce will be made up of freelance employees in 20202 1 Elance-oDesk and Millennial Branding Study (2014) 2 (American workforce) Intuit Study (2013)

What young professionals want, @ChristophBauer
Bauer says… 28 „Show appreciation by trying out new forms of compensation. Small changes like fresh fruit every day can have a huge impact.“

Thanks. Now go out and
change something. What young professionals want, @ChristophBauer Like my stuff? Connect with me. Hate my stuff? Discuss with me.