1. PERSONAL BRAND EXPLORATION
Christopher Garcia
Project & Portfolio I: Week 1
October 31, 2021

2. Hi i’m Christopher I'm 24 years old born and
raised in the windy city sweet home Chicago I’m
a huge sports fan for all sports baseball, football,
hockey & basketball. My vision is to change the
culture of sports on how teams run an
organization I believe with my coaching and
leadership skills I can help an organization get to
that top and become one of the most successful
organizations ever!
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Coaching/scouting
• Agent & business of
artist/athlete
• General & opperation mangers
BRAND ARCHETYPE - One of My
brand archetype was Hero
archetype which is a person who is
admired or idealized for outstanding
achievements or noble qualities.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Sara Schultz
Outreach Plan:My outreach plan will be
sending an email/social media asking if she
can give me tips about becoming a
successful VP
• Will use social media
• In a couple years 2025
PROFILE
PICTURE [senior VP HR] at [Chicago
Cubs]
Brad Nagel
Outreach Plan: I actually met him while
getting hired and switching over to security
PROFILE
PICTURE
[Director, Talent Acquisition]
at [Chicago Cubs ]
Sarah Earl Outreach Plan: My plan is to reach out via
email or social media
• write to her on social media
• Hopefully my last year at full sail 2023
PROFILE
PICTURE
[Director, Total Rewards and
HR Operations] at [Chicago
Cubs]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• One specific goal that I wanna do is to brand
myself more and get more people and
organizations to notice me. I want to have at least
10-15 connections within the sports industry.
Mid Term: (YEAR)
• Start a level entry job with an pro organization or a
Amateur organization 2024
Long Term: (YEAR)
• Becoming a manger or taking control of the team by
rebuilding or adding a few pieces 2026

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Instructing
SOFT
HARD
Novice / Adept / Expert
Learning strategies Novice / Adept / Expert
Active listening Novice / Adept / Expert
monitoring Novice / Adept / Expert
Presentation software
SOFT
HARD
Novice / Adept / Expert
accounting software Novice / Adept / Expert
Reading comprehension Novice / Adept / Expert
Persuasion Novice / Adept / Expert

7. I promise sports organizations to use my
coaching skills/ knowledge to find the best
coaching staff and also use my leadership
skills to guide this organization into the right
direction.
PROMISE

8. CREDENTIALS
Work Experience:
supervisor position (2018-present
• Sports coach for tee ball-(2018-2020)
Education:
• High school diploma Wells
community high school (June
2016)
• Sports management & media B.S Full sail University ,(July,2023)
Awards:
• Helped the community by helping
kids learn how to play a sport and
help them stay out of trouble
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kamen Entchev
Industry Experience: sports
news anchor
Education:
• college degree
• High school diploma
Leadership Experience:
• Sports host
• Producer
Skills and Proficiencies:
• Writing skills-
• Speaking skills-
• Sports anchor
Christopher Garcia
Overall Online Presence:
• 500 + connection, just a headshot no banner or
anything, really detail with experience , published
articles?, active on other social media, is their LinkedIn
URL customized?
• Grade: good profile 95 out of 100
HEADSHOT
Industry Experience:
• Worked for cubs/bulls&
Blackhawks as building
security/event staff
Education:
• High school diploma (2016)
• Bachelor for sports management and
media (2023)
Leadership Experience:
• supervisor 2018-present
• T-ball instructor (2018-2020)
Skills and Proficiencies:
• Leadership
• Teaching
• supervisor
Overall Online Presence:
• 18 connection, just a photo no headshot or
banner, active on the site
• Grade: Poor,, 50 out of 100

10. COMPETITION
Mike Corey
Noteworthy Experience:
• Sports caster espn
• Sports caster for nbc sports
Christopher G
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• college degree
• High school diploma
Skills and Proficiencies:
• Speaking skills-
• Broadcasting
• Accounting
Overall Online Presence:
• 500 +, just a headshot photo, just has experience and
school nothing too fancy , he is active on here, and
there media twitter
• Grade: Superior, 95 out of 100
Industry Experience:
• Worked for bulls
Blackhawks & cubs
Education:
• High school diploma (2016)
• Bachelor sports management and
media (2023)
Leadership Experience:
• T-ball instructor
• Supervisor for a sports Organization
Skills and Proficiencies:
• Leadership skill
• Coaching skills
• Teaching skills
Overall Online Presence:
• 18 connection, just a photo no headshot or
banner, active on the site
• Grade: Poor,, 50 out of 100

11. BRAND POSITION
For [Anyone ] who [has goals and dreams ], I
provide [ALL THE EXCELLENT AND TALENT TO
GUIDE YOU TO YOUR HOPES AND DREAMS ]
because [I UNDERSTAND THE FRUSTRATION
THAT LIFE BRINGS]
“PREZ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Fields of dream Game
‣ 08-11-2022 Dyersville Iowa
• 2023 winter classic
‣ Jan 2023 | n/a
• Worlds baseball classic
‣ 2023 | Miami/ phoenix
Digital Marketing
• Primary Content: I will be creating motivation speeches as
content for people who need a bit of motivation or needs an
extra push as I am going to be using the hero brand archetype
• Primary Tools: I will use snapchat, tiktok ,instagram and
twitter
• Website: I will use it brand myself and encourage people
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor will be sam miller as
he loves sports as I do and he
has a lot of interesting articles
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Web page creation, 11/2022
• presentation software , 02/2023
• graphics or photos imaging, 04/2022
Soft Skills
• Active listening , 12-22
• persuasion 05/2023
• Reading comprehension , 02/2023

14. Christopher G
You know [History ]? Well, what I do is [ make history In fact, [ history will be
made].

15. REFERENCES
https://www.linkedin.com
https://www.linkedin.com/in/kamen-entchev-8055ab67/
https://www.linkedin.com/in/mikecoreysports/
https://www.onetonline.org/find/quick?s=sports+management+
https://www.thescore.com/wbc/news/2001242