2. Rixxo 360° Feedback | 2017
In 2017 as part of a branding and messaging exercise Kiwi Gray
were instructed to undertake confidential and unbiased interviews
of our clients, team and suppliers.
Each interviewee was given the option to speak openly and
honestly to an independent party. The results were presented to us
without indication of the source of the feedback.
Whilst the contents of this report are in the majority positive we accept
that we are not perfect and are constantly learning, innovating and
improving. True to our style we have set to work addressing some of
the minor administrative issues that were highlighted and continue to
look to our clients, as partners, to continue to feedback where we can
improve and show they truly valued.
We are very proud to present these results and thank the clients who
took part wholeheartedly for the openness, critical feedback, and kind
words.
Introduction
3. Rixxo 360° Feedback | 2017
What do you know about our culture & philosophy?
Philosophy Our team said
Our People
The team gets very invested
in the client succeeding.
The team on
‘Approachable, friendly, knowledgeable.’
‘Forward thinking, energetic,
commercially focused.’
‘The aim is to problem solve and be as
creative as possible within the brief.’
‘There is a sense of
friendship between
colleagues.’
‘No exclusions,
no-one misses out.’
‘Relaxed, but
professional with
clients.’
‘They care about the
people who work
for them them.
They don’t see you
as an employee.
They see you as
people.’
‘Friendly, organised,
committed to be successful.’
‘True and straight talking.’
‘They are very open.’ ‘Friendly.’
‘Friendly, open and they have loads of ideas.’
‘We can throw them any question
and they always gather a quick
response.’
Culture
Outcomes
‘Their ideas are thought provoking –
they seem to have an ideas philosophy
and then look to turning it into work.’
‘They totally understand the
market-place for us as a Brand.’
‘What they build is better
than would be typical.’
‘They are intuitive and understand
the audience. They are great at user
experience.’
‘Personable. Ready to rally to
get the job done.’
4. Rixxo 360° Feedback | 2017
How do you feel working with the agency?
Yay!Understood Ahead
What the team said:
‘They are the people I want
to work with. They get me.’
‘Understood – they get I have
budgets and deadlines.’
‘Confident. I know they’ll
deliver on time and on
budget.’
‘Validated – they confirm
our own ideas.’
They are very realistic
– they provide your must
haves, like to haves and
the magic. ‘They make us feel like we are
ahead of the game.’
‘I enjoy the big picture
conversations I have with them.’
‘Great – they keep us ahead of the game.’
‘We get to do some pretty cool stuff.’
‘There is always motion, we
are always moving forward,
we are always in development.’
‘They are more
sophisticated than
most of our agency
users.’
‘Their enthusiasm is infectious.’
‘I look forward to our
conversations.’
‘The work is five stars.’
‘Of all of the agencies I
work with they are the most
highly satisfying.’
Rixxo 360° Feedback | 2017
5. Rixxo 360° Feedback | 2017
Why do you buy from the agency?
Expertise
Understanding
Enjoyment
Offering
‘They always make what we brief better.’
‘Rich and Chris.
They are entrepreneurs for entrepreneurs.’
They are experts...they are better
than 80% of our own employees.
They know it top to bottom and
inside out.
‘They provide an easy to understand structure
and process for my team to follow.’
They make me feel understood.
‘Their enthusiasm. They have lots of great ideas.
What we do ourselves isn’t exciting, but the projects
we do with them are. So they have to be more
‘The quality of their work.’
‘We have a closer and larger relationship with them
now than we ever expected. They are very good
relationship builders.’
‘They are easy to work with and I enjoy working with them.’
‘They do things differently. They think outside
the box. Their people bring ideas.’
‘We don’t work with many agencies as closely
as we do with them … over time they have
showed how much added value they bring.’
6. Rixxo 360° Feedback | 2017
What are the agency’s strengths?
Quality Delivering
Vision
Helping
‘They are diligent at detail.’
‘Their work ethic and the
work they do is of a very high
quality.’
‘What they build works.’
‘They inspire confidence.’
‘They are an agency with two
sides. Rich is creative and Chris
is technical. It’s the first time I’ve
seen that in an agency.’
‘They have good UX
expertise in-house.’
‘They got that we are a
brand with objectives
and not just a website.’
‘They are good on tight
deadlines, it’s rare they
can’t deliver to deadline.’
In the world of consumer-facing brands they have a future.
They are one of the best agencies out there right now for
engagement on websites. They are going to take off.
‘They get to the heart of the
matter and offer suggestions
that will make things better.’
‘They are pleasant, approachable and
good to work with. The kind of people
you want to have on your side.’
‘They don’t mess around.’
‘They are never too technical
and always take time to explain
things to me properly.’
‘They asked the right
questions. That told me they
were going to be good with
our brand and delivering our
objectives.’
‘Ideas – they have lots of ideas.’
‘Great resources.’