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Travel Affiliate

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Travel Affiliate Presentation at the Hotel Website Marketing Conference in Dublin

Publicado en: Viajes, Tecnología, Empresariales
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Travel Affiliate

  1. 1. Hotel Website Marketing Affiliate Marketing
  2. 2. Why market online? <ul><li>67% of people use the internet to research their holidays (ComScore) </li></ul><ul><li>Irish internet shoppers are the most likely to book hotel rooms online and rank second for flight bookings. (Sunday Business Post Feb. 2, 2008) </li></ul><ul><li>Travel is the most frequently purchased commodity online (Amas) </li></ul>
  3. 3. JNIR Q: If you had to live on a deserted island and could only take one of the following with you, which would you take ?
  4. 4. Marketing spend in Ireland
  5. 5. Email marketing Display advertising Social Networking Search Engine Optimisation Pay per click Mobile advertising Affiliate Marketing
  6. 6. Pricing Models <ul><li>CPC – Cost per click </li></ul><ul><li>CPM – Cost per thousand Impression </li></ul><ul><li>CPA – Cost per acquisition </li></ul>
  7. 7. <ul><li>Affiliate marketing is </li></ul><ul><li>an Internet-based marketing practice in which a business rewards one or more affiliates for sales brought about by the affiliate's marketing efforts. </li></ul><ul><li>Pay per performance </li></ul>
  8. 8. Affiliate Program <ul><li>Based on Pixel tracking software which tracks: </li></ul><ul><li>- The source of the traffic </li></ul><ul><li>- The number of impressions </li></ul><ul><li>- The number of clicks </li></ul><ul><li>- Time and date of activity </li></ul><ul><li>No consumer data is captured </li></ul>
  9. 9. Managing your affiliate program <ul><li>Step 1: Choose your affiliate network </li></ul><ul><li>Step 2: Set your commission levels </li></ul><ul><li>Step 3: Integrate pixel tracking on your site </li></ul><ul><li>Step 4: Provide ammunition / collateral </li></ul><ul><li>Step 5: Monitor your campaigns </li></ul><ul><li>Step 6: REFRESH YOUR CREATIVE </li></ul>
  10. 10. Creative examples
  11. 11. ITS UP TO YOU TO CONVERT TRAFFIC TO SALES! Usability Relevant content Pricing Ease of booking
  12. 12. Email Acquisition Search form Special offers
  13. 13. <ul><li>Case Studies </li></ul>
  14. 14. <ul><li>Hotel Partner – January Review </li></ul>Impressions delivered : 59,993 Clicks: 980 CTR: 1.63% Sales: 47 Revenue generated: €8,360.28 Commission due: €836.03 Top performing creative – leader board & search form Case Study!
  15. 15. <ul><li>Stats: </li></ul><ul><li>76,753 impressions </li></ul><ul><li>1576 unique clicks </li></ul><ul><li>2.05% CTR </li></ul>Why? Branding Increase your email database Promote new product/route Case Study! Email Acquisition
  16. 16. What's in it for you? <ul><li>Sales! </li></ul><ul><li>Branding on a number of web sites </li></ul><ul><li>Cost effective online marketing tool </li></ul><ul><li>Manage ROI </li></ul><ul><li>Manage updates from centralised system </li></ul><ul><li>Reduces negotiations – one point of contact </li></ul>
  17. 17. Questions?