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The Camel and Tarka Trails
Evidence from the UK of the economic benefits of
                 cycle tourism

                  Richard Weston
     Institute of Transport and Tourism – UCLAN - UK
Institute of Transport & Tourism,   2
            UCLan, UK
Tourism impacts
• Cornwall – resident population of approx 500,000
  – 5m tourism visits annually – supporting 63,000
  jobs – 29% of total employment

• Devon – resident population of approx 1,000,000
  – 8m tourism visits annually – supporting 81,000
  – 16% of total employment


                 Institute of Transport & Tourism,   3
                             UCLan, UK
Institute of Transport & Tourism,   4
            UCLan, UK
Camel Trail
• Original railway built in early 1830s
• Opened in the 1970s by local authority as a
  footpath (Wadebridge to Padstow – 8km)
• Unauthorised use by cyclists in early 1980s
• Extensions to Bodmin and Poley’s Bridge/
  Wenford Bridge
• Now approximately 28km in length
• Around 250,000 users (cyclists) each year
                 Institute of Transport & Tourism,   5
                             UCLan, UK
Institute of Transport & Tourism,   6
            UCLan, UK
Institute of Transport & Tourism,   7
            UCLan, UK
Tarka Trail
• Began life as the Taw/Torridge Country Park,
  again predominantly as a footpath
• Became the Tarka Trail in 1994
• A 48km stretch, between Braunton and Meeth,
  finally opened to cyclists in 1997
• Around 120,000 users each year



                 Institute of Transport & Tourism,   8
                             UCLan, UK
Where does the demand come from
  From analysis of the case studies and other
evidence the primary factors that determine
recreational and tourism demand are:
• The proximity of population near to the route;
• The extent to which the route is traffic free;
• The imagery or appeal of the route;
• The ease of access to the route or network;
• The quality of trail: upgraded facilities, lack of
steep gradients and good surfaces.
                   Institute of Transport & Tourism,   9
                               UCLan, UK
Cycle tourism demand
• The proportion of recreation and tourism users
  averages 59% of all trips in the UK.
• However, there is greater use by cyclists for
  recreation and tourism purposes in rural locations,
  typically around 70% on rural tourist trails.
• A survey on the Camel Trail estimated this to be
  as high as 97%.


                  Institute of Transport & Tourism,   10
                              UCLan, UK
Where does the spending go?
• Food and drink
  - Cafés/Public houses/Restaurants
• Accommodation
  - Bed & Breakfast/Hotels/Camping/Bunk-barns
• Cycle hire
  - Less successful in the UK
• Transport
• Gifts
                Institute of Transport & Tourism,   11
                            UCLan, UK
Economic impact
• On the Camel Trail the local authority estimate the
  direct spending to be €3m
• This may be a significant under-estimate ( could
  as much as three times this)
• Direct spending support over 60 local jobs +
  others from indirect and induced effects
• Anecdotal evidence of higher local multiplier from
  cycle tourism

                  Institute of Transport & Tourism,   12
                              UCLan, UK
Conclusions
The Camel and Tarka Trails both have:
• Large holiday populations near to the route;
• Predominantly traffic free;
• Pass through pristine countryside with changing
  landscapes;
• Access directly from local towns;
• The gentle gradients and good levels of
  maintenance.
                 Institute of Transport & Tourism,   13
                             UCLan, UK

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15. Uk Camel Tarka Trail Richard Weston

  • 1. The Camel and Tarka Trails Evidence from the UK of the economic benefits of cycle tourism Richard Weston Institute of Transport and Tourism – UCLAN - UK
  • 2. Institute of Transport & Tourism, 2 UCLan, UK
  • 3. Tourism impacts • Cornwall – resident population of approx 500,000 – 5m tourism visits annually – supporting 63,000 jobs – 29% of total employment • Devon – resident population of approx 1,000,000 – 8m tourism visits annually – supporting 81,000 – 16% of total employment Institute of Transport & Tourism, 3 UCLan, UK
  • 4. Institute of Transport & Tourism, 4 UCLan, UK
  • 5. Camel Trail • Original railway built in early 1830s • Opened in the 1970s by local authority as a footpath (Wadebridge to Padstow – 8km) • Unauthorised use by cyclists in early 1980s • Extensions to Bodmin and Poley’s Bridge/ Wenford Bridge • Now approximately 28km in length • Around 250,000 users (cyclists) each year Institute of Transport & Tourism, 5 UCLan, UK
  • 6. Institute of Transport & Tourism, 6 UCLan, UK
  • 7. Institute of Transport & Tourism, 7 UCLan, UK
  • 8. Tarka Trail • Began life as the Taw/Torridge Country Park, again predominantly as a footpath • Became the Tarka Trail in 1994 • A 48km stretch, between Braunton and Meeth, finally opened to cyclists in 1997 • Around 120,000 users each year Institute of Transport & Tourism, 8 UCLan, UK
  • 9. Where does the demand come from From analysis of the case studies and other evidence the primary factors that determine recreational and tourism demand are: • The proximity of population near to the route; • The extent to which the route is traffic free; • The imagery or appeal of the route; • The ease of access to the route or network; • The quality of trail: upgraded facilities, lack of steep gradients and good surfaces. Institute of Transport & Tourism, 9 UCLan, UK
  • 10. Cycle tourism demand • The proportion of recreation and tourism users averages 59% of all trips in the UK. • However, there is greater use by cyclists for recreation and tourism purposes in rural locations, typically around 70% on rural tourist trails. • A survey on the Camel Trail estimated this to be as high as 97%. Institute of Transport & Tourism, 10 UCLan, UK
  • 11. Where does the spending go? • Food and drink - Cafés/Public houses/Restaurants • Accommodation - Bed & Breakfast/Hotels/Camping/Bunk-barns • Cycle hire - Less successful in the UK • Transport • Gifts Institute of Transport & Tourism, 11 UCLan, UK
  • 12. Economic impact • On the Camel Trail the local authority estimate the direct spending to be €3m • This may be a significant under-estimate ( could as much as three times this) • Direct spending support over 60 local jobs + others from indirect and induced effects • Anecdotal evidence of higher local multiplier from cycle tourism Institute of Transport & Tourism, 12 UCLan, UK
  • 13. Conclusions The Camel and Tarka Trails both have: • Large holiday populations near to the route; • Predominantly traffic free; • Pass through pristine countryside with changing landscapes; • Access directly from local towns; • The gentle gradients and good levels of maintenance. Institute of Transport & Tourism, 13 UCLan, UK