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Fill Your Talent Pipeline: A Blended Approach to Candidate Generation

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In talent acquisition, change is the new normal. Reaching today’s candidates requires going beyond traditional one-size-fits-all approaches that only use a single communications channel to target people who are actively looking for jobs.

New recruitment technology, a shifting economy where workers demand more flexibility, and more detailed metrics have made it necessary to step up our game when it comes to generating candidates. It requires leveraging parts of the business that give us more effective ways to reach people where they are and when they want. But having these tools isn’t enough. You need to know how best to use them.

View these slides to learn more about:

-Why a holistic approach to candidate generation is outpacing siloed functions
-Understanding how to measure candidate generation success beyond just the obvious metrics
-Hot trends such as programmatic advertising, crowdsourced sourcing and talent attraction

Publicado en: Reclutamiento y RR. HH.
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Fill Your Talent Pipeline: A Blended Approach to Candidate Generation

  1. 1. 9/5/2019 FILL YOUR TALENT PIPELINE: A BLENDED APPROACH TO CANDIDATE GENERATION
  2. 2. 2 It is the complex art and science we use to generate enough relevant candidates (Qualified, Interested & Available) to fill the top of the funnel to achieve the right conversions into hires. It is developing and sharing relevant content across multiple communication channels to engage, entertain and inspire target audiences. It must be measurable, heavily tech-enabled and greatly influenced by other business areas like marketing, sales and data science. WHAT IS CANDIDATE GENERATION? WHAT ARE THE TABLE STAKES?
  3. 3. 3 CHANGE IS THE NEW NORMAL THE NEW ‘TALENT ENGAGEMENT’ THE OLD ‘RECRUITMENT’ • Command & control • Requisition based • One size fits all approach • Undefined brand • Active candidates • Inconsistent • Paucity of data • Single-channel • Manual THE OUTCOMES  Reduced cost /time to hire  Improved stakeholder experience  Better quality of hire  Lower regretted attrition  Recruitment prevention  Internal mobility  Improved performance GENERATION & SKILLS GAPS NEW TECHNOLOGY, NEW THINKING GIG ECONOMY CONSUMER TRENDS & THE DIGITAL AGE • Communities & talent pools • Segmented approach • Full talent lifecycle • Nuanced Employer Brand • Active & passive candidates • Consistent • Data & metrics driven • Multi-channel • Tech enabled & AI HR’S ROLE We were seen as: • Order takers • Reactive – tactical Then we became: • Proactive • Talent advisors And now we must be: • Strategic and embedded • Business activators
  4. 4. 4 Reputation Understanding and leveraging current perceptions of your global brand and how to build more local advocacy and brand presence to improve reputation and attraction in your target markets Demand Craft demand and increase your reach, fully supporting you through leveraging Cielo’s talent intelligence to improve the accuracy of that reach Experience Technology, creativity, data and human interactions to build a differentiated experience for talent. People expect experiences to be consumer-grade and increasingly simple, mobile-enabled and personalised EMPLOYER BRAND: TALENT MAGNETISM
  5. 5. 5 QUICK WIN: THE SHOP WINDOW
  6. 6. 6 SOURCING: THE KNOWLEDGE IS WITHIN THE NETWORK
  7. 7. 7 VC investments in artificial intelligence, automation for recruiting point solutions last year Consumer grade expectationsTechnological opportunity due to advances in computing TECHNOLOGY: EXPERIENCE AT SCALE $600M
  8. 8. 8 QUICK WIN: THE APPLY PROCESS 1 min 4 mins 5 mins 6.25 mins 8 mins 9 mins of job seekers quit in the middle of filling out online job applications because of their length or complexity.* 60% If your application takes longer than 10 minutes to complete, you are potentially missing out on 50% of qualified job applicants.** *SHRM **Newton Research
  9. 9. 9 Sourcing + Brand = Inefficient & Antiquated Technology + + Brand = Starving for Candidates Technology + Sourcing = Spam and Inefficient Messaging Technology + Sourcing + Brand = Talent Magnetism SOURCING + TECHNOLOGY = ENGAGEMENT
  10. 10. 10 1. Technology scales any experience. Design for experience first, then use technology to make it scale. 2. Develop great content, then use programmatic advertising to scale it. 3. Segment candidate experiences based on their preferences (e.g., speed for hourly versus rich information for professionals) TECHNOLOGY 1. Build focus for your direct sourcing engine and make the most of it 2. Build a CRM your recruiters LOVE 3. Measure everything! Lead your sourcing and recruiter teams with numbers SOURCING 1. Think of it as demand generation. Make sure your jobs and culture are one’s great talent want 2. Throw out the relics – starting with job descriptions, career development frameworks & careers websites 3. Craft a personalized experience for the right talent EMPLOYER BRAND WHAT ARE THREE STEPS TO IMPROVE YOUR CANDIDATE GENERATION?
  11. 11. 11 • Align with the broader customer and corporate goals. Measures your candidate generation success by the right talent delivering on those goals. • An integrated dashboard needs to resonate across multiple business drivers – cost, growth and risk. For example: HOW TO MEASURE SUCCESS Success 1.0 Success 2.0 Success 3.0 Cost of hire Time to hire Retention Quality of hire Mobility & engagement Diversity & Inclusion Bottom line performance Company reputation Business sustainability
  12. 12. 12 7 THINGS TO REMEMBER Social & Business Networks Direct Sourcing PR: Influencers & Advocators Advertising YouTube, webinars & embedded content Job boards, network, aggregators Talent pools & communities Events, direct & digital 0 1 Full Talent Lifecycle 0 2 Total Talent & Gig Economy 0 3 Brand Convergence 0 4 Personalization, Automation & Ai 0 5 Experience Design Thinking 0 6 Purpose-led Brands 0 7 Cost The Value | Value The Cost
  13. 13. © Cielo, Inc. | Confidential and Proprietary Cielo is the world’s leading strategic Recruitment Process Outsourcing (RPO) partner and industry innovator delivering RPO, Total Talent Acquisition, consulting and executive search services in 95+ countries. We design comprehensive, people-centric solutions and leverage Cielo TalentCloud – our award-winning technology suite featuring CRM, AI, automation and analytics capabilities – to help our clients find, attract and hire the specific talent to move their businesses forward. To learn more, visit cielotalent.com. Thank you!

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