The Brand of You: Creating your personal brand in a digital world. This talk was originally presented to the NEPA Women's Leadership Conference, the premiere conference for women in business, at the Mohegan Sun Pocono Downs, April 21, 2016.

2. ArticulateArticulate
The Four V’s of Brand YOUThe Four V’s of Brand YOU
1.1. ValueValue
2.2. VoiceVoice
3.3. VisualsVisuals
4.4. VariationVariation
Hello.Hello.
My Brand is . . .My Brand is . . .

7. Now What?Now What?
The Three A’s of Brand YOU.The Three A’s of Brand YOU.
• Articulate Your BrandArticulate Your Brand
AttributesAttributes
• Attract Your Ideal TribeAttract Your Ideal Tribe
with Branded Contentwith Branded Content
• Amplify Your DigitalAmplify Your Digital
FootprintFootprint
AttractAttract
ArticulateArticulate
AmplifyAmplify

8. Articulate Your Personal BrandArticulate Your Personal Brand
• WhatWhat is the problem youis the problem you
solve?solve?
• WhyWhy you above all others?you above all others?
• HowHow does your solutiondoes your solution
help them?help them?
• Where’sWhere’s the emotionalthe emotional
connectioconnection?n?
ArticulateArticulate

9. Make it easy for ColleaguesMake it easy for Colleagues
andand Clients to Find YouClients to Find You
• Business CardsBusiness Cards
• Digital email signatureDigital email signature
• LinkedIn Profile & PulseLinkedIn Profile & Pulse
• Social media propertiesSocial media properties
• Personal appearances & handoutsPersonal appearances & handouts
• Community involvementCommunity involvement
• Video = YouTVVideo = YouTV
• SponsorshipsSponsorships
AttractAttract

10. Amplify

11. Chose Your Brand AmplifiersChose Your Brand Amplifiers

14. Your BrandYour Brand
ContentContent
HomeHome

16. Your Brand Head ShotYour Brand Head Shot

19. Thought LeadershipThought Leadership
• Create sharable quotesCreate sharable quotes
– CanvaCanva
– QuozioQuozio
– ReciteThis!ReciteThis!
– PowerpointPowerpoint
• Illustrate posts with yourIllustrate posts with your
own photography or royalty-own photography or royalty-
free images, backgrounds orfree images, backgrounds or
wallpaper.wallpaper. AmplifyAmplify

20. Video ToolsVideo Tools
• Vine, Instagram for “Vine, Instagram for “youyou
are there”are there” video/photosvideo/photos
• Camtasia & ScreenFlow forCamtasia & ScreenFlow for
“how to”“how to” desktop demosdesktop demos
• Animoto for professionalAnimoto for professional
30 second30 second brand videosbrand videos
• GoogleGoogle HangoutsHangouts, SKYPE,, SKYPE,
oror GoToMeetingGoToMeeting