Self Publishing Book Expo Pr Panel
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Creating buzz for your book pre-publication and at publication time with an emphasis on social media outlets
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Self Publishing Book Expo Pr Panel
- 1. Using Social Media to promote your book Attracting attention for your book without breaking the bank Cindy Ratzlaff
- 5. Gary Vaynerchuk stages contests, posts video, and gives followers multiple ways to connect with him. His goal was to drive pre-sales to hit the bestseller list. It worked.
- 6. Gary integrates all of his marketing platforms so well, it’s worth going to his website and checking out his promotions.
- 8. Chris Brogan uses his page to talk about his appearances and he really engages with his fans, answering their questions and providing value. Then he drives people to his blog to capture their e-mail address.
- 9. Gary is talking to 850,000 people just from ONE of his Twitter accounts!
- 10. THOUSANDS OF PEOPLE ARE ON TWITTER TALKING ABOUT BOOKS RIGHT NOW. THEY ARE PASSIONATE READERS. INTRODUCE YOURSELF.
- 11. Because Mitch has multiple books his fan page is about him, not just one book. Speaking to 9,776 fans at once is a nice gig!
- 15. CUSTOMIZE YOUR ONLINE LOOK
- 16. USE VIDEO FOR BETTER VISIBILITY
Notas del editor
- There’s a social conversation going on right now, on line, about you or your company. People share recommendations, good experiences and bad. It’s important for you to be a part of the conversation both for reputation management AND to influence the conversation. Social media is FREE in terms of dollars but VERY EXPENSIVE in terms of your time, so it’s important for you to have a plan and use your time wisely.
- Another 250 fans on facebok
- I speak to about 11,000 people everyday from my various facebook, twitter, youtube and linkedin accounts.