2. The term “sustainability” gets
tossedaroundasifit’sweight-
less. What makes Ecouture
a sustainable fashion show?
Sustainability is more than an
initiative, a practice and an
adjective – it’s a movement
withagoalofawakeningpeo-
plefromanunconsciousigno-
rance to the relationship be-
tween their daily choices and
the world around
them. In this society,
it’s not a matter of
trying to change the
game;it’samatterof
trying to change the
players because the
game depends on
the players. Spread-
ing an idea through
example is underrat-
ed. Every person has
power, every choice
haspowerandevery
day has potential.
The society we live
in revolves around
consumption – of
energy, resources
and materialistic
goods. Fashion often gets the
criticism of promoting this by
encouraging a never-ending
necessary wardrobe update.
Ecouture wants to change
that reputation. Sustainabili-
ty in fashion is not black and
white – it is a gradient of dif-
ferent aspects you can incor-
porate into your purchases.
Whether you strive to sup-
portlocallabels,lookforenvi-
ronmentally friendly produc-
tion methods, get creative
with your old clothes or are a
thrift-master, every conscious
effort counts. Every purchase
acts as a vote towards sus-
tainability as well as a living,
breathing promotion for it.
Choose well, choose con-
sciously,choosesustainability.
1
Who are we?
ECOUTURE
3. INCIW
SCENES 2
Our first scene features It’s Not
Cool It’s Weird, a Montréal start-
up who believe that your values
should not compromise your style.
They believe in balance,
In uniqueness,
And in the next generation.
In moving forward with our fash-
ionable and fast-paced lives, It’s
Not Cool It’s Weird believes we
can incorporate our old sense of
style with the new, so as to waste
less. Even if it’s not be a trend yet,
the weird will always catch on. You
can maintain your style AND help
the earth.
We are so excited to welcome It’s
Not Cool It’s Weird, and their fash-
ion line of recycled, vintage cloth-
ing.
FEAT. EFFUSION
Effusion is a McGill-based a cappella group that draws inspiration from a wide range of
genres including R&B, jazz, pop and soul. Next Sunday, March 22nd Effusion is holding
their annual spring concert at Le National, featuring SHYRE. Please visit their Facebook
page or speak with one of the members after their set to get more information.
#THROWBACKS
4. Miik
SCENES 3
Miik is a clothing line constituting
sustainably-sourced luxury fabrics
like rayon from bamboo, modal,
sorona and tencel. 95% of the line
is machine wash cold in water, lay
flat to dry. The pieces are timeless
and ageless, and the fabrics don’t
fade, pill or lose their shape. Miik
is a 100% Canadian company that
dyes their own fabric and designs
and tailors their clothing in the To-
ronto area, minimizing their car-
bon footprint. The brand also sup-
ports local mills, dye houses and
manufacturers.
Their dedication to using natural
material is inspiring and some-
thing we look forward to from
more brands. The future ahead of
us is as we make it. By using out-
side of the box thinking and find-
ing unique techniques we can give
our old habits new life.
BRING
LIFE
5. SCENES 4
Redminded X Foxy
FEAT. VENUSWhen planning this show, there
were strong considerations to-
ward straying away from the stig-
matization accompanying sustain-
able fashion. Dressing and living
in an environmentally friendly
way does not mean wearing
only hemp and becoming vegan.
Breaking Barriers is about making
sustainable living a reality with-
out sacrificing trends or price. Our
featured designer Redminded is
a company founded in 2012 that
makesuniquehomemadebowties
celebrating the renewal of mascu-
linity. Their products can be found
online or on their Facebook. Foxy
jewellery is a company founded by
two Western University students
supporting locally made goods
and women embracing their fun
and bright side at a great price.
They also have a new recycling
program in place in which you will
receive 15% off for returning used
jewellery to reduce waste and
their effects on the environment.
VENUS is a four-piece
nu-disco outfit from Mon-
treal, Canada. The group
draws from disco, new wave,
and jangle pop to create a
sound that is contemporary
yet nostalgic. Washed out
guitars and bright synths
are complemented by non-
chalant, airy female vocals,
drum machine rhythms,
and disco bass grooves. The
band’s members met at Mc-
Gill University where they
are undergraduates.
BREAKING
DOWN
BARRIERS
6. SCENES 5
Blank & Voyou
Following a theme of sustainability
and local practices, Blank and Voyou
utilizes sustainable materials and pro-
duces everything in Canada. These
comfortableandcasualclothesarefor
the ethically aware consumer. Blank
andVoyouprovidebeautifuleveryday
optionsfortheeco-consciousfashion-
ista.It’snotaboutfollowingsomepre-
conceived idea of fashion, but making
fashionaccessibletoallwhilehavinga
minimal impact on the environment.
The ECOuture show supports the
grand idea of living better not just
on special days, but everyday of year,
and this shouldn’t be difficult. Living
in accordance with the enviornment
doesn’t need to be dificult, it can be
easy, and doesn’t mean you have to
sacrifice.
it can be
easy and
doesn’t
mean you
have to
sacrifice
“
”
7. Montreal. What does this city mean
to you? This vibrant city is glistening
with interconnected communities,
however small they may be, that play
an important role. As communities,
we seek different goals. It is howev-
er the moment that we unify when
all the goals are met. In fact, there
are plenty of individuals around us
that inspire us in our community.
Our designer for this scene, Heart
City Apparel, is an inspiration. Right
from the heart of Montreal, Heart
City Apparel provide opportunities
for the artist and also for the home
of the artist.
SCENES 6
Heart
City
Apparel
FEAT. 2K SQUAD
2KSQUAD is a collective of young pas-
sionate performers (dancers, singers,
musicians, etc.) who strive to take
their talent to the next level. The per-
forming crew puts on an annual show
every year and shows up as guest-per-
formers in various local shows, in
which it strives to fully entertain the
audience. Mother earth’s wellbeing
is essential to the group, so when
ECOUture reached out concerning
their amazing project, they jumped in
without hesitation. We only have one
planet and nature is a crucial source
of inspiration in art and the crew real-
izes this as a fact. With their passions
and hard work, the talented members
all hope to be able to demonstrate
the best sides of 2KSQUAD, as well as
giving a fun stage performance to all
of you! More awareness needs to be
brought to the environment. Let us
not wait for it to be too late before
getting involved!
OUR MONTREAL
8. SCENES 7
FEAT. SHYRE
The designers of LUS-
TRE have always been
environmentally mind-
ful of the way we
produce our clothes.
Today, we are show-
casing some of the fin-
est pieces from their
spring collection. Not
only is LUSTRE’s clean
design optimal for
springtime city-wear,
but the gracefulness
also invokes a kind of
soft tranquility – in-
spiring the beauty of
nature in the city.
For the upcoming
Spring season, LUSTRE
aims to demonstrate
that nature-inspired
fashion goes beyond
floral-printed pants
and pastel colour pal-
ettes. If we must bor-
row symbols of nature
in our designs, it is in-
tegral to examine the
impact of our fashion
choices on the very en-
vironment that birthed
our craft.
Lustre
CITY IN THE WOODS
SHYRE is a creative collabo-
ration launched by Montre-
al-nativevocalist/pianistSar-
ah Rossy in November 2013.
SHYRE mixes instrumental
textures with ethereal ambi-
ance all while taking the lis-
tener on a journey through
passagesofproseinaunique
aesthetic. Lush strings and
angelic harmonies combine
in a soundscape often de-
scribedasetherealandinno-
cent in a marriage of orches-
traandpop.
The group began as an ex-
perimental online-based
projectinwhichmusiciansof
all kinds, from violin to harp,
came together to produce
something cinematic and
fantastic. Their debut per-
formance as a collective oc-
curred at Montreal’s inaugu-
ral Festival de la voix concert
in March 2014. Since then,
fromperformancesonGlob-
al TV, to features on CBC,
CIBL, and more, the group
has continued to gain popu-
larityinthegreaterMontreal
region. Their first single “Let
Go” earned them a spot in
CBC Searchlight’s Top 10 in
theregionofMontreal.
inspiring
the beauty
of nature in
the city.
“
”
9. OUR CHARITY 8
ACTION COMMUNITERRE
GreenWeek is a week of student-run
workshops, events and activities that
are both entertaining and informative,
but mainly geared towards promoting
a culture of sustainability. This year,
GreenWeek will take place during the
week of March 16th – 20st, 2015
This year, all GreenWeek proceeds will
be going to Action Communiterre, a
Montreal charity with a focus on food
security. Action Communiterre aims
to provide a variety of communities
with a stable source of food through
sustainable urban agriculture and var-
ious community workshops
GREEN WEEK &
10. OUR MODELS 9
ANDREW DIXON
AI-VI NGUYEN
BERYL MENG
CAI CHENG
CELINA HAN
CELINE THOMAS
CHLOE LAU
CINDY TAT
CLARIE HO
DEANNA DUXBURY
FANTA KAMARA
FIONA LIANG
JEREMY DE VUYST
JOLINE JANG
JONG YUN WON
JULIE HALOTEL
MARIA BENCHEIKH
MAY WHITE
MEGAN GU
MENG MIAO WU
NINA LIU
RYAN PECORE
SAMARA ST.LOUIS
SARAH ROSSY
SARINA GUPTA
SEAN TAYLOR
SOPHIE VAN BASTELAER
TANBIN RAFEE
TIFFANY LE
TYLER RAYCRAFT
YAQEEN JOMMA
ZHI YUN MIAO
