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Business Transforming Through Innovation
Cisco Service Provider Vision and Strategy
Jim Scott
Vice President, EMEAR Service Provider Architectures
March , 2015

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2© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
What is Cloud?

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3© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Advertising
Technology is Enabling Innovation and Disruption
Retail Transport Music Point-of-Sale

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4© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Service Provider Strategy
Business Transformation Through Innovation
By Connecting
Innovative Customer Experiences Enabling Profitable Business Outcomes
Services to Networks…
Networks to Clouds…
And Clouds with each other
MobileConsumerBusiness Video Public IoT …
Intercloud
Marketplace
Open Platforms…

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5© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Transforming Our Business to Guarantee Yours
5"
Network Function
Virtualisation
Software-Defined
Networking
IP + Optical
Radical
Simplification
Agile Business
Architectures
Modular Ops
PAYG,&New&Consump1on&Models&&&Recurring&Revenue&&
Innova1ng&New&Experiences&
Building New Markets with SDN, NFV & Cloud