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Hosted by: Shawn Dooley
Advanced Analytics:
Are Your Campaigns Effective?

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Today’s Participation
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• During today’s webinar, attendees will be in listen-
only mode.
• If you are experiencing audio issues, please use the
chat box to contact the webinar host.
• Submit text questions: Q&A addressed at the end of
today’s webinar.

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Are Your Campaigns Effective?
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Today’s Objectives
Learn more about how Cision’s analytics can help you measure ROI
• Measure your impact through competitive analysis
• Better understand your brand with performance metrics
• Create more targeted communication with key message analysis
• Showcase your efforts through illustrated reports

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Are Your Campaigns Effective?
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What are analytics?
In PR, analytics help brands, companies, and organizations evaluate how
investment in communication translates into meaningful business results and
tangible Return on Investment (ROI).
How can Cision Advanced Analytics help?
Cision Advanced Analytics delivers real-time analysis so you can evaluate
message adoption, identify publicity and brand-building opportunities,
benchmark communication effectiveness, and identify competitive threats.
Cision PR Edition Advanced Analytics

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Analytic Searches and Categories
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Are Your Campaigns Effective?
Company
Brand VS Competitors
Product
Brand Products VS Competitor Products
Messages
Brand Campaigns VS Competitor Campaigns
Also, there is a Custom option in which each account can create unique
searches and categories for their business needs.

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Are Your Campaigns Effective?
Standard Performance Metrics
Circulation is the number of people who read the edition of the print outlet.
Monthly Unique Visitors is the summary of monthly page views of the sourced
news record’s website.
Ad Equivalency/Ad Value is the equivalent advertising value of the collective
news records.
Tone is the overall rating - positive, negative, or neutral assigned to each news
record.

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Are Your Campaigns Effective?
Advanced Performance Metrics
Prominence Scores are based on an algorithm evaluating data from the news
record, including
● Number of mentions (company, product, or message),
● Placement of the mentions (headline, first paragraph, etc.),
● Size of the article (word count), and
● Exclusivity of your mentions.
Total Impact Scores are based on the kind of outlet your mention appears in
because outlets are broken into four tiers to define its true impact.
Mindshare is based on the percentage of news records that match your
company, product, or message searches.
Share of Voice uses the Impact Scores in conjunction with the Tone of the
news record to better understand your company in comparison to other
company, product, or message searches

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Are Your Campaigns Effective?
Identify Performance Metrics & Assigned Categories

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Are Your Campaigns Effective?
Develop Analytic Dashboards

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Are Your Campaigns Effective?
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What We Learned Today
– What are Cision PR Edition advanced analytics
– How advanced categories are step up
– Examples of existing advanced categories in different
industries
– Advanced metrics available
– Dashboards of charts based on advanced categories

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Questions & Answers
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for the speaker in the chat
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#CisionWebinar.

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Thank You for Attending!
About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today’s
communication professionals. Offering the industry’s most comprehensive PR, IR and social media
software, rich analytics, content distribution, and influencer outreach, Cision enables clients to
engage audiences, enhance campaigns and strengthen data-driven decision making. Cision also
represents:
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