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Advanced Analytics: Are your campaigns effective?

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Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.

Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:

- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports

Publicado en: Datos y análisis
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Advanced Analytics: Are your campaigns effective?

  1. 1. Hosted by: Shawn Dooley Advanced Analytics: Are Your Campaigns Effective?
  2. 2. Today’s Participation 2 • During today’s webinar, attendees will be in listen- only mode. • If you are experiencing audio issues, please use the chat box to contact the webinar host. • Submit text questions: Q&A addressed at the end of today’s webinar.
  3. 3. Are Your Campaigns Effective? 3 Today’s Objectives Learn more about how Cision’s analytics can help you measure ROI • Measure your impact through competitive analysis • Better understand your brand with performance metrics • Create more targeted communication with key message analysis • Showcase your efforts through illustrated reports
  4. 4. Are Your Campaigns Effective? 4 What are analytics? In PR, analytics help brands, companies, and organizations evaluate how investment in communication translates into meaningful business results and tangible Return on Investment (ROI). How can Cision Advanced Analytics help? Cision Advanced Analytics delivers real-time analysis so you can evaluate message adoption, identify publicity and brand-building opportunities, benchmark communication effectiveness, and identify competitive threats. Cision PR Edition Advanced Analytics
  5. 5. Analytic Searches and Categories 5 Are Your Campaigns Effective? Company Brand VS Competitors Product Brand Products VS Competitor Products Messages Brand Campaigns VS Competitor Campaigns Also, there is a Custom option in which each account can create unique searches and categories for their business needs.
  6. 6. 6 Are Your Campaigns Effective? Standard Performance Metrics Circulation is the number of people who read the edition of the print outlet. Monthly Unique Visitors is the summary of monthly page views of the sourced news record’s website. Ad Equivalency/Ad Value is the equivalent advertising value of the collective news records. Tone is the overall rating - positive, negative, or neutral assigned to each news record.
  7. 7. 7 Are Your Campaigns Effective? Advanced Performance Metrics Prominence Scores are based on an algorithm evaluating data from the news record, including ● Number of mentions (company, product, or message), ● Placement of the mentions (headline, first paragraph, etc.), ● Size of the article (word count), and ● Exclusivity of your mentions. Total Impact Scores are based on the kind of outlet your mention appears in because outlets are broken into four tiers to define its true impact. Mindshare is based on the percentage of news records that match your company, product, or message searches. Share of Voice uses the Impact Scores in conjunction with the Tone of the news record to better understand your company in comparison to other company, product, or message searches
  8. 8. 8 Are Your Campaigns Effective? Identify Performance Metrics & Assigned Categories
  9. 9. 9 Are Your Campaigns Effective? Develop Analytic Dashboards
  10. 10. Are Your Campaigns Effective? 10 What We Learned Today – What are Cision PR Edition advanced analytics – How advanced categories are step up – Examples of existing advanced categories in different industries – Advanced metrics available – Dashboards of charts based on advanced categories
  11. 11. Questions & Answers 11 Please enter your questions for the speaker in the chat box of your webinar console or tweet them to #CisionWebinar.
  12. 12. Thank You for Attending! About Cision Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals. Offering the industry’s most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision also represents: 12 100,000+ CUSTOMERS @Cision OFFICES IN: Chicago (HQ), Canada, U.K., France, Germany, Portugal, Sweden, Finland and China