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Build Your Brand with Instagram

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Build Your Brand with Instagram

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Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.

Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.

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Build Your Brand with Instagram

  1. 1. Learn the Tools and Tactics to Unlock Instagram’s Potential for Your Brand Build Your Brand with Instagram
  2. 2. Meet Jenn Herman • Social Media Blogger • Social Media Speaker • Trainer & Consultant • Instagram Expert www.jennstrends.com @jenns_trends 2
  3. 3. Why Should You Be On Instagram? • The fastest growing social media platform • More active users than Twitter • It’s not just for the “kids” • Not going away any time soon • Best engagement rates on social media • Community development • It’s FUN! 3
  4. 4. What You’re Going to Learn • Setting up your Instagram account for success • Promoting your business on Instagram • Connecting with your audience • Hashtag strategies • Instagram ads 4
  5. 5. Setting Up Your Instagram Account for Success 5
  6. 6. Formatting Your Instagram Bio • 5 Key Areas in Your Bio – Profile Photo – Name & Username – Bio Description – URL – Public Profile 6
  7. 7. Formatting Your Instagram Bio 7
  8. 8. Promoting Your Business on Instagram with Quality Content 8
  9. 9. Types of Content to Share • Products or services • Offers and promotions • Behind-the-scenes • Tips or tutorials • Greetings or messages • Contests or giveaways • Instagram EXCLUSIVE content! 9
  10. 10. Creating Quality Photos • Use “organic” or “native” style images – Not so “magazine” or “studio” style – Puts the viewer in the scene 10
  11. 11. Creating Quality Photos • Unique Content that Stands Out in the Feed – High Resolution – Unique Perspectives – Evokes Emotions 11
  12. 12. Creating Quality Videos • Videos can only be 15 seconds • Pick a great cover photo for the feed • Create fresh new Instagram exclusive videos • Repurpose existing video content 12
  13. 13. Creating Quality Captions • Be descriptive • Not too short, not too long • Take the photo/video “story” that much further 13
  14. 14. Creating Quality Captions • Be descriptive • Not too short, not too long • Take the photo/video “story” that much further 14
  15. 15. Creating Calls-to-Action • Use calls-to-action to drive real traffic – Be clear and concise – Tell them EXACTLY what to do – Make it valuable 15
  16. 16. Creating Calls-to-Action • Use calls-to-action to drive real traffic – Be clear and concise – Tell them EXACTLY what to do – Make it valuable 16
  17. 17. Creating Calls-to-Action • Use calls-to-action to drive real traffic – Be clear and concise – Tell them EXACTLY what to do – Make it valuable 17
  18. 18. Connecting with Your Audience on Instagram 18
  19. 19. Connecting with Branded Content • Connect with your audience using branded content – Relevant to your brand – Consistent – Recognizable 19 @gopro
  20. 20. Connecting with Branded Content • Connect with your audience using branded content – Relevant to your brand – Consistent – Recognizable 20 @burberry
  21. 21. Connecting with Branded Content • Connect with your audience using branded content – Relevant to your brand – Consistent – Recognizable 21 @chobani
  22. 22. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your employees 22
  23. 23. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your employees 23
  24. 24. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your employees 24
  25. 25. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your workplace(s) 25
  26. 26. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your workplace(s) 26
  27. 27. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase your workplace(s) 27
  28. 28. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase community involvement 28
  29. 29. Connecting by Humanizing • Connect with your audience by humanizing your brand – Showcase community involvement 29
  30. 30. Connecting with Your Story • Connect with your audience by telling your company story – How your company started – How your company has evolved – How your company is growing – Use trends like #TBT to share memories 30
  31. 31. Connecting with Your Story 31
  32. 32. Connecting with Your Story 32
  33. 33. Implementing an Effective Hashtag Strategy 33
  34. 34. Why Use Hashtags • Significantly increase the reach of your posts • Help your target audience find you • Create a custom hashtag gallery around your content 34
  35. 35. How to Use Hashtags • Use RELEVANT hashtags • Use industry related hashtags • An average of 5-10 hashtags per post • Combine popular, moderately popular, less popular, and custom hashtags • Don’t hashjack • Captions vs. comments 35
  36. 36. Understanding Instagram’s Ad Platform 36
  37. 37. Instagram Ads for Everyone • No longer just for the “big” brands • Ad budgets will be more affordable • Operate through Facebook Ads Manager • Still in the “roll out” phase 37
  38. 38. Instagram Ads for Everyone • Photo ads • Video ads • Carousel ads 38
  39. 39. Carousel Ads 39
  40. 40. Using Instagram Ads • Keep them “organic” and true to Instagram • Reach new ideal audiences – Use the targeting features strategically • Don’t rely on ads • Clickable action buttons – Shop Now, Learn More, Sign Up • Users can provide feedback 40
  41. 41. There’s Always So Much More… 41
  42. 42. How to Get it! • www.jennstrends.com • @jenns_trends – Instagram and Twitter • Facbook.com/jennstrendsonline • jenn@jennstrends.com 42
  43. 43. Let’s Answer Your Questions! 43

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