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LinkedIn for Brands and
Businesses
With Christopher S. Penn
LinkedIn for Brands and
Businesses
Christopher S. Penn
Vice President, Marketing Technology
#LinkBiz
#VocusWebinar
@Vocus
...
Who?
Who?
Hashtag
#linkbiz
#vocuswebinar
Why LinkedIn?
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
Do not be shy. It’s
a professional
network.
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
ifttt.com
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
Company ProfileCompany Profile
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Products & ServicesProducts & Services
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Adding Products & ServicesAdding Products & Services
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Multiple AudiencesMultiple Audiences
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Social PluginsSocial Plugins
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
Join appropriate
groups.
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Power networking:
start your own.
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Most groups are filled with
self promotional spam
Most groups are filled with
self promotional spam
#LinkBiz
#VocusWebinar...
Banhammer the spammerBanhammer the spammer
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
Research openly
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Know what’s going onKnow what’s going on
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Customize your newsfeedCustomize your newsfeed
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
Company Social PostingsCompany Social Postings
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Highly Targeted UpdatesHighly Targeted Updates
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
When to post?When to post?
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Metcalfe’s Law
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Powering the
Corporate Network
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Ask.
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Be helpful.
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Mobilize your team!Mobilize your team!
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Feed Your Network
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
Buy your eyeballs
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PPC Self Serve
Sponsored Posts
Media Buys
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PPC Self Serve
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Sponsored Posts
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Media Buys
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz
#VocusWebinar
@...
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
#LinkBiz
#VocusWebinar
@Vocus
@SHIFTcomm
Hashtag
#linkbiz
#vocuswebinar
Q&A
SHIFT
Happens
www.shiftcomm.com/subscribewww.shiftcomm.com/subscribe
SHIFT
happens
Stay in touch
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g
www.shiftcomm.com
617-779-1800
Thanks for attending!
#VocusWebinar #LinkBiz
@Vocus @SHIFTcomm
The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses
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LinkedIn for Brands and Businesses with Christopher Penn

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Get the full webinar recording for free, here: http://resources.vocus.com/ChrisPenn?source=SM

LinkedIn used to be “the other social network.” Suddenly, it’s a huge online marketing opportunity.

Unlock the new tools for LinkedIn marketing success with Christopher S. Penn, VP of marketing technologies at SHIFT Communications.

Download the full webinar replay to learn how to build your brand, increase your leads and get ahead of competitors. Learn to leverage LinkedIn for seven key business benefits, including:
Leads - Learn the secret for 1,819% growth at 73% less cost for lead acquisition!
Content - Target readers effectively with job-based segmentation.
Strategy - Use LinkedIn for free competitive research.

About the Speaker:

Christopher S. Penn is VP of marketing technologies at SHIFT Communications. He also serves as the lead subject matter expert and professor of advanced social media at the University of San Francisco. In 2012 and 2013, Forbes named Chris to its Top 50 Most Influential People in Social Media and Digital Marketing. Marketo named him one of the Top Marketing Illuminators and commemorated a light on the San Francisco Bay Bridge in his honor.

Get the full webinar recording for free, here: http://resources.vocus.com/ChrisPenn?source=SM

Publicado en: Empresariales, Tecnología
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LinkedIn for Brands and Businesses with Christopher Penn

  1. 1. LinkedIn for Brands and Businesses With Christopher S. Penn
  2. 2. LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  3. 3. Who?
  4. 4. Who?
  5. 5. Hashtag #linkbiz #vocuswebinar
  6. 6. Why LinkedIn? #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  7. 7. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  8. 8. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  9. 9. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  10. 10. Do not be shy. It’s a professional network. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  11. 11. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  12. 12. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  13. 13. ifttt.com #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  14. 14. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  15. 15. Company ProfileCompany Profile #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  16. 16. Products & ServicesProducts & Services #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  17. 17. Adding Products & ServicesAdding Products & Services #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  18. 18. Multiple AudiencesMultiple Audiences #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  19. 19. Social PluginsSocial Plugins #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  20. 20. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  21. 21. Join appropriate groups. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  22. 22. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  23. 23. Power networking: start your own. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  24. 24. Most groups are filled with self promotional spam Most groups are filled with self promotional spam #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  25. 25. Banhammer the spammerBanhammer the spammer #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  26. 26. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  27. 27. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  28. 28. Research openly #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  29. 29. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  30. 30. Know what’s going onKnow what’s going on #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  31. 31. Customize your newsfeedCustomize your newsfeed #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  32. 32. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  33. 33. Company Social PostingsCompany Social Postings #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  34. 34. Highly Targeted UpdatesHighly Targeted Updates #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  35. 35. When to post?When to post? #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  36. 36. Metcalfe’s Law #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  37. 37. Powering the Corporate Network #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  38. 38. Ask. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  39. 39. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  40. 40. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  41. 41. Be helpful. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  42. 42. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  43. 43. Mobilize your team!Mobilize your team! #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  44. 44. Feed Your Network #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  45. 45. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  46. 46. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  47. 47. Buy your eyeballs #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  48. 48. PPC Self Serve Sponsored Posts Media Buys #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  49. 49. PPC Self Serve #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  50. 50. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  51. 51. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  52. 52. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  53. 53. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  54. 54. Sponsored Posts #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  55. 55. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  56. 56. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  57. 57. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  58. 58. Media Buys #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  59. 59. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  60. 60. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  61. 61. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  62. 62. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  63. 63. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  64. 64. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  65. 65. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  66. 66. Hashtag #linkbiz #vocuswebinar Q&A
  67. 67. SHIFT Happens www.shiftcomm.com/subscribewww.shiftcomm.com/subscribe SHIFT happens
  68. 68. Stay in touch shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g www.shiftcomm.com 617-779-1800
  69. 69. Thanks for attending! #VocusWebinar #LinkBiz @Vocus @SHIFTcomm
  70. 70. The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572 PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact

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