13 most discussed social media trends now! Presented @ SSMX 2013 in Stockholm 23.2.2013 @Hilton by @M-Brain

1. 13 social media megatrends
SSMX 23.2.2013
Susanna Tirkkonen
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2. TOP 13 Social Media trends 2013
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3. The audience is changing…
• 20% of kids under 6 years old knows how to
use apps on a smartphone
• 10% of kids under 6 years old knows how to
tie their shoe’s strings
Source: Google
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4. http://www.silverpop.com/blogs/email-
marketing/social-media-trends-2013.html
http://video.cnbc.com/gallery/?video=3000137861 http://www.rohitbhargava.com/15trends
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5. 1. Social media moves beyond engagement
#Engagement
#Relationship Era
#Relevance
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7. Do you dear to be open and discuss/engage?

8. 2. Influence
Find the Influencers and engage with them!

10. 3. Augmented reality/touchscreens
http://www.youtube.com/watch?v=vxP0TsvcBNI&list=PLABB11A882BDE2977
http://www.youtube.com/watch?v=ypQEHNDayRk&list=PLABB11A882BDE2977
http://www.youtube.com/watch?NR=1&v=jZkHpNnXLB0&feature=endscreen
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11. 4. Sensory Intelligence
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12. 5. Mobility
• More mobile social media usage
• The Smobile web
• SoLoMo becomes stronger
• On-line shopping
• FourSquare
• Case: Bonnier Publications (shortcut application): Custome magazine
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13. 6. Gamification drives customer
engagement
• Mobile payments
• Healthcare
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14. 7. Online and offline connection
• Print (case Bonnier Publications)
• Shops
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15. 8. BIG DATA
• Number crunching
• Various sources
• Qualitatative data
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16. 9. Do or Die
• Yahoo
• Google+
• MySpace
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17. 10. More and varied social networks
• MindMixer
• NextDoor
• App.net
• Yammer
• Social apps for business (Google Play, Facebook app center)
• Pinterest
• Instagram
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18. 11. Hyper-Local commerce
• Small businesses
• Local investors
• Support local initiatives
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19. 12. Collaborative Consumption
• From enormous marketplaces such as eBay and Craigslist, to emerging
sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car
sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is
disrupting outdated modes of business and reinventing not just what we
consume but how we consume. New marketplaces such
as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thre
dUP are enabling “peer-to-peer” to become the default way people exchange
— whether it’s unused space, goods, skills, money, or services — and
sites like these are appearing everyday, all over the world.
Source: http://www.collaborativeconsumption.com
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20. 13. Evolution of the marketing team
• Social media moves beyond the marketing team
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21. Valuable sources to follow...
• http://mashable.com/2011/11/18/follow-mashable/
• http://socialmediatoday.com/
• http://www.adweek.com/
• http://www.forrester.com/home
• http://www.salesforce.com/socialmarketing/
• http://thenextweb.com/
COMPANY CONFIDENTIAL | Copyright © M-Brain 2012 21

22. Your experience of Colleagues
social media? Friends
Media
You
Clients
Ask more!
susanna.tirkkonen@m-brain.com
twitter: @susannatirkkone