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© Scott Moeller, Cass Business School, 2015
Mergers & Acquisitions for Start-Ups:
When to Date and When to Marry?
	
  
27	
  May	
  2015	
  
	
  
Prof	
  Sco0	
  Moeller	
  	
  
M&A	
  Research	
  Centre,	
  Cass	
  Business	
  School	
  
@sco0moeller	
  	
  
	
  
Sco0	
  Bu0on	
  
CEO	
  of	
  Unruly	
  
@sco0bu0on	
  
	
  
© Scott Moeller, Cass Business School, 2015
© Scott Moeller, Cass Business School, 2015
Mergers	
  can	
  bring	
  out	
  the	
  worst	
  in	
  people:	
  	
  	
  
The	
  Seven	
  Deadly	
  Sins	
  of	
  M&A	
  
•  Give	
  me	
  a	
  be@er	
  job	
  with	
  more	
  money	
  or	
  give	
  me	
  a	
  
bigger	
  redundancy	
  package	
  Greed	
  
•  I	
  can	
  do	
  the	
  job	
  be@er	
  than	
  my	
  counterpart	
  in	
  the	
  other	
  
company:	
  	
  it's	
  mine	
  or	
  I’m	
  going	
  to	
  leave	
  Pride	
  
•  More	
  power!	
  	
  I	
  want	
  that	
  bigger	
  job.	
  Lust	
  
•  Everyone's	
  geKng	
  a	
  be@er	
  posiLon	
  (or	
  redundancy	
  
package)	
  than	
  I	
  am	
  with	
  this	
  merger.	
  Envy	
  
•  I	
  can	
  just	
  wait	
  and	
  see	
  what	
  happens.	
  	
  I	
  won’t	
  do	
  
anything	
  now.	
  Sloth	
  
•  Big	
  is	
  be@er,	
  but	
  even	
  bigger	
  is	
  even	
  be@er.	
  Glu@ony	
  
•  I	
  hate	
  mergers	
  and	
  the	
  people	
  who	
  told	
  us	
  to	
  do	
  this	
  deal;	
  
everything	
  was	
  fine	
  before!	
  Anger	
  
Prepare to provide (or to need) air cover…
... as the unexpected WILL happen.
5
Equity financing in a company’s life
cycle
Seed
Stage
Early
Stage
Expansion
Stage
M&A/
Buyout
IPO
Private Equity Public CapitalVenture Capital
M&A /
Secondary
© Scott Moeller, Cass Business School, 2015
Strategy	
  
Price	
  
Post-­‐merger	
  Integra2on	
  
Should	
  we?	
  
With	
  whom?	
  
How	
  much?	
  
How	
  structured?	
  
How?	
  
© Scott Moeller, Cass Business School, 2015
First	
  …	
  the	
  alternaLves	
  to	
  M&A	
  
Merge	
  or	
  
acquire	
  
'Do	
  Nothing'	
  
Internal	
  
Growth	
  
Divest	
  
JVs	
  /	
  
Strategic	
  
Alliances	
  
Minority	
  
Investments	
  
© Scott Moeller, Cass Business School, 2015
Survival	
  
Kept	
  old	
  job,	
  
38%	
  
Promoted,	
  
21%	
  
Demoted,	
  
7%	
  
Fired,	
  34%	
  
Post-­‐Deal	
  
© Scott Moeller, Cass Business School, 2015
One	
  final	
  thought	
  …	
  
M&A	
  drives	
  surge	
  in	
  drinking	
  problems	
  
	
  
Lina	
  Saigol,	
  European	
  M&A	
  Correspondent	
  
1	
  September	
  2006,	
  19:32	
  
	
  
The	
   pressures	
   of	
   the	
   recent	
   boom	
   in	
   mergers	
   and	
   acquisiLons	
   have	
  
driven	
   a	
   surge	
   in	
   alcohol	
   addicLon	
   among	
   City	
   professionals	
   such	
   as	
  
investment	
  bankers,	
  lawyers	
  and	
  accountants,	
  according	
  to	
  counselling	
  
organisaLons	
  and	
  a@endance	
  levels	
  at	
  Alcoholics	
  Anonymous.	
  
© Scott Moeller, Cass Business School, 2015
Mergers & Acquisitions for Start-Ups:
When to Date and When to Marry?
	
  
27	
  May	
  2015	
  
	
  
Prof	
  Sco0	
  Moeller	
  	
  
M&A	
  Research	
  Centre,	
  Cass	
  Business	
  School	
  
@sco0moeller	
  	
  
	
  
Sco0	
  Bu0on	
  
CEO	
  of	
  Unruly	
  
@sco0bu0on	
  
	
  

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City Unrulyversity - M&A for startups

  • 1. © Scott Moeller, Cass Business School, 2015 Mergers & Acquisitions for Start-Ups: When to Date and When to Marry?   27  May  2015     Prof  Sco0  Moeller     M&A  Research  Centre,  Cass  Business  School   @sco0moeller       Sco0  Bu0on   CEO  of  Unruly   @sco0bu0on    
  • 2. © Scott Moeller, Cass Business School, 2015
  • 3. © Scott Moeller, Cass Business School, 2015 Mergers  can  bring  out  the  worst  in  people:       The  Seven  Deadly  Sins  of  M&A   •  Give  me  a  be@er  job  with  more  money  or  give  me  a   bigger  redundancy  package  Greed   •  I  can  do  the  job  be@er  than  my  counterpart  in  the  other   company:    it's  mine  or  I’m  going  to  leave  Pride   •  More  power!    I  want  that  bigger  job.  Lust   •  Everyone's  geKng  a  be@er  posiLon  (or  redundancy   package)  than  I  am  with  this  merger.  Envy   •  I  can  just  wait  and  see  what  happens.    I  won’t  do   anything  now.  Sloth   •  Big  is  be@er,  but  even  bigger  is  even  be@er.  Glu@ony   •  I  hate  mergers  and  the  people  who  told  us  to  do  this  deal;   everything  was  fine  before!  Anger  
  • 4. Prepare to provide (or to need) air cover… ... as the unexpected WILL happen.
  • 5. 5 Equity financing in a company’s life cycle Seed Stage Early Stage Expansion Stage M&A/ Buyout IPO Private Equity Public CapitalVenture Capital M&A / Secondary
  • 6. © Scott Moeller, Cass Business School, 2015 Strategy   Price   Post-­‐merger  Integra2on   Should  we?   With  whom?   How  much?   How  structured?   How?  
  • 7. © Scott Moeller, Cass Business School, 2015 First  …  the  alternaLves  to  M&A   Merge  or   acquire   'Do  Nothing'   Internal   Growth   Divest   JVs  /   Strategic   Alliances   Minority   Investments  
  • 8. © Scott Moeller, Cass Business School, 2015 Survival   Kept  old  job,   38%   Promoted,   21%   Demoted,   7%   Fired,  34%   Post-­‐Deal  
  • 9. © Scott Moeller, Cass Business School, 2015 One  final  thought  …   M&A  drives  surge  in  drinking  problems     Lina  Saigol,  European  M&A  Correspondent   1  September  2006,  19:32     The   pressures   of   the   recent   boom   in   mergers   and   acquisiLons   have   driven   a   surge   in   alcohol   addicLon   among   City   professionals   such   as   investment  bankers,  lawyers  and  accountants,  according  to  counselling   organisaLons  and  a@endance  levels  at  Alcoholics  Anonymous.  
  • 10. © Scott Moeller, Cass Business School, 2015 Mergers & Acquisitions for Start-Ups: When to Date and When to Marry?   27  May  2015     Prof  Sco0  Moeller     M&A  Research  Centre,  Cass  Business  School   @sco0moeller       Sco0  Bu0on   CEO  of  Unruly   @sco0bu0on