Evaluation

1. In what way does your media product use, develop or change forms and conventions
Of real media products?
Mast head at the top
Some parts of my media product are conventional to
the style of magazine I wanted to create. I have created a
hipster/ indie style magazine. I think I used conventional
edits on my images for the type of media product
I wanted to produce. On the front cover I used a gold
Gold and
and turquoise filter, commonly used on Instagram,
Turquoise
a website that would perhaps have a similar audience filter.
to my magazine. I also used black and white, and sepia
over some of my pictures. I looked at the magazine
One & Other, with a similar style to my magazine.
They used a lot of black and white throughout their
magazine. I think that my camera angles were also
conventional. In One & Other they have used medium
long shots, or full body shots as to get the music equipment
in the frame. I also added simple conventional aspects such
as having the mast head at the top of the page , having a
Barcode and having page numbers. Similarly to One & Other
I used quite a minimal front cover. Having a banner at the
Bottom is conventional also, as a lot of magazines such as
Kerrang use it.
Barcode
Banner at the bottom.

2. How does your media project represent particular social groups?
My media product portrays people who make this sort of
electronic/rap/alternative music to be quite working class,
average people. There are no extravagant clothes or jewellery,
just quite average casual clothing. Their clothes also show them
wearing hoodies, which are often associated with lower class
people, troublemakers or “hoodlems”. Their facial expressions in
the images are quite intense stares, making them seem more
aggressive. I think all of this reflects the stereotypes of youths as
being rebellious. I think the people who would be reading the
magazines would like the rebellious aspects of the magazine.
Hipsters would perhaps feel as if they could relate to that sort of
life style of smoking and drinking. My magazine also shows that
Straight face, or
they are into gadgets and technology. In the interview I used it aggressive facial
discussed Sony Acid and Yamaha, and computer technology to expression. Hood up, portraying
create music. I also included a competition to win a Mac “hoodlems” a
computer. stereotype of
youths.
Quite basic clothing, not
much accessorising e.g
chains to make them
seem wealthy.

3. What kind of media institution might distribute your media product and why?
The magazine I have created seems to be more of
an independent magazine. I have based a lot of it on
the independent magazine One & Other. I think it is
quite a niche and I feel it wouldn’t fit in with a lot of
what publishers look to publish. The music featured
is quite upcoming artists so would be less known so
perhaps publishers would not have so much faith in
the magazine.
If I were to decide a specific publisher for Hazed & Confused my
media product Development Hell. They already publish
Mixmag. I don’t think my magazine is similar to Mixmag so
perhaps they would like to have that variety but also they are
an independent publishers.

4. Who would be the audience for your media product?
My audience would be young males as the images I
have used are all of males. These people could be seen
as role models. I don’t think my audience would be any
particular ethnicity as there is no major focus on
anyone, the music could be associated with rap, which
is marginally focused on black people. Despite this, the
pictures in the magazine are all white people though, so
a bit contrasting, which is why I think it could be a
mixed group of ethnicities. As my magazine has some
focus on upcoming artists, I think that the audience
would wear clothes from small but upcoming brands,
such as Hype, Dope Chef etc.
Brands such as Hype would also be considered
to be hipster, which I would also associate with Hype, quite a small brand
my magazine . Also in the magazine, one of my commonly worn by the
models wears a “Face Off” snapback by a brand Hipster type subculture.
called Underground Kulture, which is quite a
small not very recognisable brand.
The face off snap back by
Underground Kulture.

5. How did you attract and address your audience?
My magazine is focused on young people. All of
the artists are young, but also all the artists are
male so I think my audience would be young
men.
I think the people reading the magazine would
have a strong interest in the music industry,
specifically alternative electronic type songs.
They would probably be interested in
technology as there are parts on the magazine
on technology. They also include their facebook
page so people who are into social networks,
typically young people again. They may be
interested in creating their own music. One
reason I think that is because the magazine has
some upcoming artists, promoting new artists so
they may be looking into how to promote
themselves, where’s good to play etc. Also,
because of the competition to win a Mac, which
has a lot of technology on them to make music
so they may have got the magazine just for that.
The magazine also features some cultural
aspects on them, so the people who would buy
the magazine would be interest in culture.

6. What have you learnt about technologies from the process of constructing this project ?
In the process of making my magazine I have learned a lot about photoshop.
I have learned about how to apply effects and filters to create the look I want. I
have learned how to add my own fonts from the website dafont.com, although I
had a lot of problems using this. I used a Canon 600 digital camera to take my
pictures for the magazine, so I learned a lot about the different settings on that,
and how to get the best quality pictures in different lightings. I have learnt about
websites like Blogger and Slideshare which allow you to share your work online
too.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression
from it to the full product?
I have learned a lot about how to make a magazine look
professional. What fonts best suit the style of my magazine,
what layout is best suited for the front cover/contents
page/double page spread. What colours set the tone of the
magazine and what goes together. I have learnt about
conventions, and how they are used in magazines, and how
conventions will attract a certain type of audience. When I did
my survey I learnt about who wants to consume what.
I have leant that researching your audience is the most
important thing about creating a magazine. You need to know
about what people want and what people need. Also
researching the market is important because you need to know
about where there could be a gap in the market, and what
type of publisher would publish your magazine.