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World Food Innovation- dream or nightmare? IDC-2016

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Over the past decades, we have witnessed an unprecedented number of disruptive innovations in the food and health sector.

With more than 10,000 new foods entering the market every year—in North America alone, never have we been so blessed and yet so challenged with the increase in NEW food choices and nutrition solutions.

Whether a new food or food product is the result of careful genetic breeding or formulated with the assistance of innovative science and technologies, we are often left wondering about the nutrition relevance and sustainability of these new solutions.

Dietitians—like consumers, are often overwhelmed by the number of new product launches, new claims, conflicting science, contradictory news reports and labelling rules. Innovation is happening at a pace that far exceeds anyone’s professional ability to stay abreast.

That’s where we come in!

nufoods PROMOCOM international inc delivered a session that examined world food innovation trends and the new challenges they pose to both consumers and Professional Dietitians. Together, explored the drivers of innovation and discussed the proposed innovative features as they relate to health, well-being and sustainability.

The market for functional foods and natural products in Canada for example, is robust and growing at a faster pace than the agriculture and agri-food sector overall. More than 750 Canadian companies are specialized in this area, garnering more than $11 billion in revenues.

New production and processing technologies have led to a very different food landscape - one that sometimes does not resemble what mother nature intended. In this section, we explored new technologies and their impact on health and well-being.

Disruptive food innovation can be a nightmare when information gaps and misunderstandings exist. On the other hand, when managed to provide relevant solutions, disruptive innovation can greatly enhance quality of life.

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World Food Innovation- dream or nightmare? IDC-2016

  1. 1. www.nufoodsinternational.com World Innovation in Food and Nutrition: A Dietitian’s Dream or Nightmare?
  2. 2. My Dream as a Professional RD Public Health Nutritionist, maternal-child health, school nutrition Research Associate University Professor Technical Advisor to Agriculture Canada Consultant for Loblaws, Farm Boy, NGOs Director of Marketing Communications — Food industry NOW, Consulting Business — Food Innovation Copyright © 2016 nufoodsPROMOCOM international inc 2
  3. 3. I learned over the years… simple/fresh/few ingredients but sophisticated, exotic and fun foods more taste but NO added…sugar, fat, salt, artificial flavours, etc convenience & speed but the food must look & feel taste like homemade safe foods but fresh/unprocessed, no preservatives, no additives fair trade but the food must be local and low cost real/whole and healthful foods but also demand a variety of supplements, just in case Copyright © 2016 nufoodsPROMOCOM international inc 3 it’s not as easy or simple… We want it all!
  4. 4. Copyright © 2016 nufoodsPROMOCOM international inc 4 😱 “food innovation is out of control” My Nightmare as a Professional RD
  5. 5. Top 10 Trends - Innova Market Insights for clear label free from the flexitarian effect—more veggies, less meat processing the natural way green light for vegetables creating a real link small players, big ideas beyond the athlete the indulgence alibi tastes for new experiences Copyright © 2016 nufoodsPROMOCOM international inc 5
  6. 6. New Era of Segmentation Digestive Aids — Kombucha, fermented foods, enzymes Immunity Enhancers — vitamins, antioxidants, probiotics Body builders — protein rich, calcium, iron, Mood Foods — B vitamins, amino acids and mood-elevating herbs – herbal teas Fill You Up Foods — fibre, protein, EFA to suppress appetite Energy Drinks — increased alertness & performance (caffeine, taurine) Smart Foods — fortified with specific vitamins, amino acids, omega 3 or herbs Beauty Foods — antioxidants and collagen as well as skin-improving vitamins and minerals to combat free radicals Huetrition — eating as many coloured foods as possible (valuable sources of phytonutrients Copyright © 2016 nufoodsPROMOCOM international inc 6 back then—energy, growth, health
  7. 7. Innovation—AgriFresh Copyright © 2016 nufoodsPROMOCOM international inc 7
  8. 8. Innovation—Water Copyright © 2016 nufoodsPROMOCOM international inc 8
  9. 9. World of Food Innovation Copyright © 2016 nufoodsPROMOCOM international inc 9 Beverages lead the pack — HYDRATION with or without calories, fizz or supplemented with functional ingredients.
  10. 10. World of Food Innovation Copyright © 2016 nufoodsPROMOCOM international inc 10 Turmeric which boasts anti-inflammatory properties is making its way into new beverages. Chicken broth—the new craze…but not much support for claim as a good source of dietary minerals.
  11. 11. World of Food Innovation Copyright © 2016 nufoodsPROMOCOM international inc 11 DIGESTIVE HEALTH — Probiotics — Kombucha, kefir or kraut + fermented foods
  12. 12. World of Food Innovation Copyright © 2016 nufoodsPROMOCOM international inc 12 flavoured syrups pumped onto foods DIETARY SUPPLEMENTS — A VARIETY OF FORMATS chewable gummies, capsules with or without additional functional ingredients such as enzymes, added vitamins, minerals or other ingredients.
  13. 13. Innovation—Functional Ingredients Copyright © 2016 nufoodsPROMOCOM international inc 13 Snack Bar—Canada Soup—Taiwan Cocoa—USA Formula—Asia, LA Juice—Bangkok Juice—Canada Whey— USA Probiotic—USA Effer. tablet—USA UniStraw—Singapore yeast—beta 1,3/1,6 glucan derived from the cell wall of a proprietary strain of yeast
  14. 14. Innovation—Alcoholic Beverages Copyright © 2016 nufoodsPROMOCOM international inc 14 ONTARIO CANADA Niagara Falls wine country
  15. 15. Innovation—Alcoholic Beverages increase in # of wineries — NIAGARA REGION huge increase in artisanal micro-breweries Dillon’s DISTILLERY fruit spirits MADD Virgin wine Copyright © 2016 nufoodsPROMOCOM international inc 15
  16. 16. SIAL— CHINA 2016 Copyright © 2016 nufoodsPROMOCOM international inc 16 76,986 visitors — 2,942 exhibitors
  17. 17. Natural Products Expo West—2015 Copyright © 2016 nufoodsPROMOCOM international inc 17 70,000 visitors and 2,700 exhibitors
  18. 18. Copyright © 2016 nufoodsPROMOCOM international inc 18 Innovation in Food Science & Technology “The Golden Rice Project” http://bcove.me/amqwoftc
  19. 19. Food Innovation — Lifestyle Yesterday Copyright © 2016 nufoodsPROMOCOM international inc 19
  20. 20. Food Innovation — Lifestyle Today Copyright © 2016 nufoodsPROMOCOM international inc 20
  21. 21. Food Innovation — Industry Response Copyright © 2016 nufoodsPROMOCOM international inc 21 THE VALUE CHAIN input production processing distribution consumer new foods are about adding VALUE output $ $ $$ $
  22. 22. At Retail Copyright © 2016 nufoodsPROMOCOM international inc 22
  23. 23. Food Innovation—Industry Copyright © 2016 nufoodsPROMOCOM international inc 23 NEW OFFERINGS Existing offerings Existing users NEW USERS Revolutionary Incremental Evolutionary $ $$ $$$ more than 50%-80% of new products fail NOT SUSTAINABLE Arch Deluxe-1996 1989
  24. 24. At Food Service Copyright © 2016 nufoodsPROMOCOM international inc 24
  25. 25. Innovation in Food Science & Technology Nutrient Delivery Systems - P.O. P.O. — the Unistraw Delivery System nanoparticles of various flavours, nutrients, functional ingredients that dissolve in the beverage Copyright © 2016 nufoodsPROMOCOM international inc 25
  26. 26. Copyright © 2016 nufoodsPROMOCOM international inc 26 Innovation in Food Science & Technology Nutrient Delivery Systems N.P.O. Enteral feeding TPN NEW — instrumentation Use of suppositories
  27. 27. Innovation in Food Science & Technology N.P.O. — Transdermal Delivery Systems passive diffusion — mustard plasters patches — small, lipophilic, uncharged molecules Copyright © 2016 nufoodsPROMOCOM international inc 27 yesterday today
  28. 28. Innovation in Food Science & Technology N.P.O. —Transdermal Delivery Systems disruption of the skin’s outer layer — + chemical enhancers, ultrasound/iontophoresis microneedles and electroporation — targets stratum corneum — macromolecules Copyright © 2016 nufoodsPROMOCOM international inc 28 tomorrow
  29. 29. Innovation in Food Science & Technology N.P.O. —Nasal mucosa Vitamin B12 delivered via nasal spray Copyright © 2016 nufoodsPROMOCOM international inc 29 future
  30. 30. Awards — Nutrition/health ?? Good Food Awards - USA tasty, authentic, responsible beer, cider, charcuterie, cheese, chocolate, coffee, confections, honey, pantry, pickles, preserves, spirits, oil and newest category, preserved fish SIAL Innovation Awards Copyright © 2016 nufoodsPROMOCOM international inc 30 Heritage Ham Trio assorted chocolates with sorbet / ice cream centers new benefit: merchandising, packaging, recipe, technology, etc.
  31. 31. Coming soon — Watch for… Vitameter — a Canadian innovation NEW tool to monitor nutritional status vitamin D, iron (ferritin) measures deficiency & TOXICITY More info: www.vitameter.org Copyright © 2016 nufoodsPROMOCOM international inc 31
  32. 32. MANAGING IT ALL ! Copyright © 2016 nufoodsPROMOCOM international inc 32
  33. 33. Innovation Intelligence Copyright © 2016 nufoodsPROMOCOM international inc 33
  34. 34. Innovation intelligence Copyright © 2016 nufoodsPROMOCOM international inc 34
  35. 35. Intelligence —Voice of Dietitians Copyright © 2016 nufoodsPROMOCOM international inc 35
  36. 36. I will continue researching & reporting Copyright © 2016 nufoodsPROMOCOM international inc 36 www.nufoodsinternational.com
  37. 37. Coming Soon—nufoodsinternational.com Copyright © 2016 nufoodsPROMOCOM international inc 37 New web platform
  38. 38. Book your Conference, Seminar, Workshop Copyright © 2016 nufoodsPROMOCOM international inc 38 CLAIRE C CRONIER, Principal, Senior Advisor, MBA, MSc, RD “What did you buy?” asked Claire when her father entered the house with several grocery bags after shopping at the newly opened Shoppers City in Ottawa East. You see, it’s 1962 and until then, all foods were bought at the Village General Store and at the butcher shop. Milk and bread were home delivered. Claire remembers how exciting it was to discover so many new foods as she helped to put away the groceries that her father brought home. Today, Claire wants to share that excitement as part of her business venture that aims to help: o food companies become successful by providing them intelligence on innovative food solutions, o food professionals learn about innovative products and practices from around the world so they can better counsel their audiences about new choices, Get the latest on... World Food Innovation Trends Innovation in Food Science & Technology Preventing & Managing Diseases: New Foods/Ingredients web-workinars TM workshops 2016 seminars, conferences Consumer Insights on Food Innovation Food & Beauty Innovation Food Retail & Foodservice Innovation forinnovationintelligenceoneverythingfood New Roles & Opportunities for Food, Culinary & Nutrition Professionals Need help with Curriculum…Ask us!
  39. 39. Contact me Claire Cronier, MBA, MSc, RD Niagara-on-the-Lake, Ontario, Canada clairec@nufoodsinternational.com 416-388-2228 Skype: clairecc1002 Copyright © 2016 nufoodsPROMOCOM international inc 39 "

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