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Adoption of New Media Lecture - Fordham University

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Clarion Research
Clarion Research

Clarion was invited to speak about Social Media during the New Media class at Fordham University, taught by Dr. John Carey.

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@JamieStenziano@ClarionResearch Social Keys: Media & Marketing New Media Adoption Guest Lecture - Gabelli School of Business – Fordham 2/13/17
@JamieStenziano@ClarionResearch What’s Clarion?
@JamieStenziano@ClarionResearch Clarion is a custom insights consultancy.
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch What We Do Quantitative Insights Strategic Consulting Qualitative Insights
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch Ad Development, Ad Effectiveness Consumption Insights: Millennial & GenZ Content Development & Testing Streaming Service Guidance Clarion Advertiser Intelligence Live, Experiential, Event Research Media & Entertainment Insights Division
@JamieStenziano@ClarionResearch Social AF?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch Source: GroupM Interaction Report, February 2017. Share of Global Advertising (2016) Share of Global Digital Advertising (2016) Google 13% All Others 87% Google 42% All Others 58% FB 5% All Others 95% FB 15% All Others 85%
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch Daily active users: 158,000,000 Snaps per day: 2,500,000,000 Pics snapped per sec: 9,000 Source: http://expandedramblings.com/index.php/snapchat-statistics/
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch VS.
@JamieStenziano@ClarionResearch Why brands care about social
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch Why TV cares about social
@JamieStenziano@ClarionResearch Source: Q3 2016 Nielsen Connected Devices Report
@JamieStenziano@ClarionResearch DAILY AVG FB & TWTR INTERACTIONS ABOUT TV THIS FALL IN THE U.S. 14.2 MM Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch FB & TWTR INTERACTIONS DURING THE 4 2016 PRESIDENTIAL DEBATES. 215 MM Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch Influence me
@JamieStenziano@ClarionResearch Do you follow influencers? Who? Why?
@JamieStenziano@ClarionResearch #1 Bethany Motta #2 Ryan Higa #3 Jenna Mourey #4 Karen Alloy #5 Gigi Hadid #6 Grace Helbig #7 Michelle Phan #8 Miranda Sings #9 Rooster Teeth #10 Connor Franta
@JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report ? ? ??
@JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch What’s live got to do with it?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch 807,000,000 concurrent viewers at one point according to FB… …but how do the metrics compare vs. Nielsen TV ratings? Measurement Questions:
@JamieStenziano@ClarionResearch Cyberbullying
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch The real deal
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch Re- defining social
@JamieStenziano@ClarionResearch What is social?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch More like, what’s NOT social?
@JamieStenziano@ClarionResearch Q&A
@JamieStenziano@ClarionResearch Thank You @ClarionResearch | #ClarionStories jamie.stenziano@clarionresearch.com

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