Google, Amazon, Apple, Facebook, Microsoft, and many others, are all vying to be our digital assistant of choice. This webinar (for Columbia Business School and Emeritus Institute of Management) presentation seeks to answer the following questions: - Why are digital assistants such a big business priority for the world's biggest technology companies? - Who uses this technology today, and what for? - What are the challenges for this industry? - How can companies use digital assistants to connect with their audience? - What's next for Google and Amazon?