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Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
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Columbia Business School Webinar - Marketing in the Age of Assistance
Smart Speaker Market Share - Global
Amazon
32%
Google
30%
Others
17%
Alibaba
11%
Xiaomi
10%
https://techcrunch.com/2019/05/20/china-ove
rtakes-u-s-in-smart-speaker-market-share/
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
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Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
7%
OF OUR MESSAGE IS
COMMUNICATED THROUGH
THE WORDS WE USE
(MEHRABIAN,
2007)
What
we
say
How we
say it
https://medium.com/swlh/the-past-present-and-future-of-speech-recognition-technology-cf13c179aaf
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
https://searchengineland.com/google-search-console-adds-discover-report-315192
Columbia Business School Webinar - Marketing in the Age of Assistance
Bijou Solutions, Inc. |
2020
21
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
https://voicebot.ai/2018/07/18/smart-speaker-owner-demographics-are-getting-younger-as-market-n
early-tripled-in-12-months/
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
People who do shop through their smart speakers
tend to buy paper towels, detergent and other home
staples.
- The Information
27
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
https://www.marketingweek.co
m/2019/02/06/menswear-startu
p-thread-algorithm-fashion-tech
/
https://www.redcmarketing.com/secret-life-of-search/
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
https://www.ft.com/content/c6ca3c36-61ec-11e8-a39d-4df188287fff
https://www.economist.com/science-and-technology/2019/05/23/online-identification-is-getting-more-and-more-intrusive
https://www.nytimes.com/2019/05/07/opinion/
google-sundar-pichai-privacy.html
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Do you think tech
companies are trying
to snoop on us?
Columbia Business School Webinar - Marketing in the Age of Assistance
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Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
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Columbia Business School Webinar - Marketing in the Age of Assistance
https://techcrunch.com/2019/04/01/pandora-to-test-interactive-voice-ads-later-this-year/
“Pandora’s new voice ads will allow listeners to respond by speaking aloud —
either to get more information about the product being advertised, or to skip the
ad if it’s not of interest.”
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https://www.thetimes.co.uk/article/alexa-say-some-prayers-and-help-me-to-find-god-f0kp9v3zv
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
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Columbia Business School Webinar - Marketing in the Age of Assistance
www.emeritus.org
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Columbia Business School Webinar - Marketing in the Age of Assistance
https://www.businesswire.com/news/home/20180718005537/en/Strategy-Analytics-
Smartphones-Sold-Virtual-Assistants
https://medium.com/swlh/the-past-present-and-future-of-speech-recognition-technol
ogy-cf13c179aaf
https://econsultancy.com/blog/70201-the-state-of-natural-language-conversational-s
earch-in-2018/?utm_source=twitter&utm_medium=social&utm_campaign=econ%20
blog
https://www.captechconsulting.com/blogs/captech-research-a-profile-of-smart-spea
ker-users
https://www.techrepublic.com/article/google-assistant-the-smart-persons-guide/
https://www.wired.com/story/siri-why-have-you-fallen-behind-other-digital-assistants/
https://searchengineland.com/google-assistant-gets-more-helpful-302231
https://backlinko.com/voice-search-seo-study
https://search.google.com/structured-data/testing-tool/u/0/
https://moz.com/blog/structured-data-for-seo-1
https://www.forbes.com/sites/jonmarkman/2018/05/22/gdpr-is-great-news-for-google-and
-facebook-really/#76dfd3fd48f6
https://www.campaignlive.co.uk/article/100-days-later-why-gdpr-good-google-facebook/1
492050
https://www.thinkwithgoogle.com/advertising-channels/video/voice-assistance-technolog
y-apps/
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance
Columbia Business School Webinar - Marketing in the Age of Assistance

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