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Everything Worth Sharing from Internet Summit 15

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Everything Worth Sharing from Internet Summit 15

  1. 1. my adventure at internet summit
  2. 2. took place in raleigh, nc
  3. 3. what is internet summiT all about?
  4. 4. internet summit by the numbers: 2 days 65 speakers 2300 attendees 6 stages 7 bars
  5. 5. clark by the numbers: 3 days 13 speakers 25 handshakes 8 drinks 4 dance moves
  6. 6. Rockstar speakers
  7. 7. Linking sales, engagement, and loyalty Alison Kendrick C5 Insights
  8. 8. Key Takeaways By 2017, the CMO will spend more on IT than the CIO. There is quite a bit of fa!gue when it comes to CRM projects Ability to search and look at li"le data is best for employee engagement program
  9. 9. Cliff Seal Salesforce no one care about your content
  10. 10. key takeaways Align with mo!va!on and purpose for authen!city Build loyal customers through content journeys Find a sustainable, realis!c content crea!on approach
  11. 11. Joe Johnston Universal Mind design for sensors, not screens
  12. 12. key takeaways 2015 is the year of the customer experience Sensors allows for a more customer-focused experience
  13. 13. Marissa Coren Uber narrative design
  14. 14. Kintsugi - when something is broken, it’s really just star!ng something new.
  15. 15. key takeaways Heavy emphasis on developing your content process but not much on selling Design as just another language at your disposal rather than a stumbling block
  16. 16. Aus"n Knight Hubspot ux insights from a drunk guy
  17. 17. “It sounds like you’re meant for large scale clients who are willing to spend money on buzzwords” A Drunk Guy
  18. 18. key takeaways Websites should be so easy to understand that a drunk person could use it Crea!ng a culture of UX will help you gain ac!onable advice Figure out what your users actually want and give it to them
  19. 19. Jus"ne Jordan Litmus how to make email awesome
  20. 20. key takeaways Email is not dead Over 50% of emails are now viewed on mobile devices Scrolling is easier than clicking
  21. 21. shut up & give me the bullet points • Early leadership involvement will win • Your marke!ng to people…actual people • The sensors are coming! • If it looks like it’s falling apart, it’s probably just coming together • Get drunk and review can!na.co • Email is not dead
  22. 22. All Done

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