For the full video webinar: http://ow.ly/jDReK

1. "We achieve the ROI necessary to truly call this program a
success...Nobody else can provide an interactive experience for
readers and advertisers like Classified Concepts can."
-- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO
Providing revenue generating solutions to keep your readers engaged!
 Mobile
 Online
 Mapping
 Text
 Print

2. "From concept to launch Classified Concepts helped the Billings
Gazette create a powerful tool that the market now,
cannot live without.”
--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT
Providing revenue generating solutions to keep your readers engaged!
 Mobile
 Online
 Mapping
 Text
 Print

3. “The value of what we get in print, online and mobile far outweighs the expense for
the program! Classified Concepts helps us to improve our product offerings and
reader features because you always provide the latest and greatest!”
-- Jackie Maunder, Classified Sales Manager, The Missoulian, Missoula, MT
Providing revenue generating solutions to keep your readers engaged!
 Mobile
 Online
 Mapping
 Text
 Print

4. Providing revenue generating solutions to keep your readers engaged!
 Mobile
 Online
 Mapping
 Text
 Print

5. Online Locator Map
- Sponsorship opportunities
- Easily view and share listing details
- View and share turn by turn driving
directions
- Upsell into “Featured Listing” space
- Readers can easily download your mobile
app with our online widget

6. Use search preferences to find
the perfect home! Then share
listings via the share tool.
Don’t forget to
incorporate sponsors!
Get alerts when
new homes meet
your search preferences.

7. Print Locator Maps
SPONSOR!

9. Texting Features:
- Get full property description
- See multiple photos
- Get turn by turn driving directions
Features Real Estate Agents REALLY like…
- Vanity photo option
- Link to agent website to view other listings
- Add agent to your contacts
Text House1 to 52732 for a demonstration

11. Join the Pikes Peak
Association of REALTORS®
in hosting the nation’s
largest open house campaign
Saturday and Sunday,
April 20-21, 2013 and win $500 cash!
For one weekend in April REALTORS® will hold open
houses in neighborhoods throughout the Pikes Peak
region, bringing value to both buyers and sellers. The
event also provides a tremendous opportunity to
promote the benefits of home ownership and
continue an open dialogue with consumers about the
housing issues that matter most to them.
Springshouses.com will award prizes to consumers
who register at participating open houses over the
weekend, including Visa gift cards, US Womens Open
golf tickets and dining certificates, and a grand prize
of $500 cash! Check springshouses.com for more
information, coming soon.

12. Create a
compelling one-
sheet to send to all
of the Realtors in
your database. Be THE resource.
Educate advertisers
as to why holding
an open house is so
important. Gather
industry news for
your market.
Create simple
ad packages

13. Proper promotion
is key!

14. Encourage readers to participate!
Last year, the Gazette awarded prizes to
prospective buyers who registered at
participating Open Houses including:
$500 Cash
$100 Visa gift card
4 US Women’s Open tickets
$50 dining certificate

15. Build excitement for your Realtors
Gazette:
• Participating REALTORS® or builders will win a free mobile site for 1 year on Springshouses.com.
• The Gazette will also be promoting the Open House Weekend via Gazette print and online products, radio promotion
via metro traffic, even rack cards.
• Saturday real estate section the weekend prior to the event will be dedicated to the Nationwide Open House. It will be
the cover story and the feature story on the inside.
• A brief article that the Realtor can customize and use in their own newsletter and/or on their Web site.
• Gazette supplied “Register to win” boxes to participating Realtors to display at their open houses. The agent was able to
capture the contact information (great leads!) before turning the box in to the Gazette for winner raffle.
Pikes Peak Association:
• Pick up blue REALTOR® balloons from the PPAR office to display at your open houses to increase their visibility.
• Download Promotional Nationwide Open House Video to display on Realtor website.
• Download the Nationwide Open House logos and web banners to easily incorporate in marketing materials.
• Flyer to encourage sellers and buyers to participate in the Nationwide Open House Weekend.
Now that’s VALUE!

16. The Plan…
Day 1 – Hold brainstorm meeting to identify opportunity and agree on
action plan. Assign action items.
Day 2 – Management completion of local rates for market
Week 1 - Set meetings with local Boards of Realtors/HBA’s
Week1-2 – All sales materials ready.
Week 1-2 – Kickoff to sales staff
Week 1-2 - Deadline for Sales stakeholders with prepared hit lists.
Week 1-2 - Teaser ads ordered to run through 4/21
Week 1-2 - Prepare Realtor Eblasts to go out on week 2 and week 3
Week 2 - Pre-press details worked out for print and online submission
Week 2 - Contact local Editors to arrange coverage week of 4/14.
Week 2-3 – Sales Call Blitz

17. Q&A

18. SPECIAL WEBINAR OFFER!
Special pricing through April 2013
Peter Sproul – National Sales Manager
peter@maps.com

19. Let’s continue the conversation!
Email: april@maps.com
or
Follow me on twitter
@aprildauzat
Special offer – Peter@maps.com