This document provides steps for enhancing a personal brand with a blog in 3 sentences or less: The document discusses why blogging is a key component of personal branding by establishing credibility and expertise, and recommends starting with free blogging platforms like Blogger, TypePad, or WordPress. It also outlines models for blogging with WordPress, including hosting on your own domain or using a WordPress.com subdomain, and provides tips for getting started, customizing the look, and using a blog to serve as a website.