I adapted this from a version with a voice over and am curious to know if this is helpful content for CEOs and business owners, even though I edited out the voice over for this version. I wrote this executive briefing for any CEO or business owner who may feel as though they have been left behind the online marketing and automation technology curve. I have written 6 books and hundreds of articles on this and related subjects. So please let me know if this is the kind of content that I should keep sharing here. Thanks. Cliff Jones

1. The CEO Sales Acceleration Map (S.A.M.)
20-Minute Executive Briefing
Presented by Clifford Jones, founder and CEO

2. 4
“Cliff is a visionary and a
workhorse. Give him a project and Key Things To Know About
get out of the way! His written & Your Business Coach and
presentation skills are head and Online Marketing Consultant …
shoulders above the rest. If you ever
have the opportunity to work with Clifford Jones
Cliff take it!”
Founder and CEO of WealthNet Partners, LLC
1
A"er%growing%his%successful%wealth%management%prac5ce%from%scratch%and%achieving%award8winning%
100%%growth%per%year%or%more%over%10%years,%Cliff%sold%his%business%to%a%major,%Wall%Street%brokerage%
- Rob Naylor firm%in%2000.%He%soon%launched%his%business%coaching%and%online%marke5ng%consul5ng%firm%based%in%
ScoIsdale,% Arizona.% Now% known% as% WealthNet% Partners,% Cliff% has% personally% coached% HUNDREDS% of%
VP BusinessCoach.Com business%owners%and%entrepreneurs%helping%them%to%create%“real%wealth”%through%entrepreneurship%
by%star5ng,%funding,%marke5ng%and%growing%successful%businesses%since%2003.%
Author, Speaker, Online Marketing Consultant
2
Cliff% has% wriIen% or% co8wriIen% six% books% including% the% 2010% Amazon.com% best8seller% en5tled% Game%
Changers,How% The% World’s% Leading% Entrepreneurs% are% Changing% the% Game% and% You% Can% Too!! His%
books,% several% wriIen% with% visionaries% like% Deepak% Chopra,% Ken% Blanchard,% Les% Brown,% Mark% Victor%
Hanson,% Jack% Canfield% and% Bob% Proctor,% focus% on% small! business! and! online! marke/ng! success!
Mastering principals% and% entrepreneurship.% Cliff% also% loves% to% speak% professionally% at% mee5ngs,% events% and%
Mastering
MASTERING the ART of SUCCESS
the conferences.%When%not%wri5ng,%speaking%and%coaching,%Cliff%specializes%in%online%marke5ng%consul5ng.%
of the
Success of Top-Rated Infusionsoft Certified Consultant (ICC)
Success
In today’s business world, success is an art form. You must continue to
3
broaden your knowledge base to keep up with the latest trends, strategies,
and ideas to master the art of success.
Cliff% is% currently% one% of% less% than% 100% people% in% the% world% licensed% as% an% Infusionso4! Cer/fied!
The authors featured in this book, Mastering the Art of Success, were specially
chosen to help you create winning habits and acquire the vital information
you need to stay competitive. Reading what these authors have to say will turn
your unproductive hours into time well spent and you will pick up vital new
skills. You will learn how to make smarter decisions and learn what works and
Consultant! (ICC).! He% and% his% team% specialize% in% selling,% coaching% and% implemen5ng% affordable% and%
what doesn’t.
Each chapter in Mastering the Art of Success is like a mini coaching session
that will help you achieve your personal and organizational goals.
powerful%Customer%Rela5onship%Management%(CRM),%Email,%eCommerce%and%Marke5ng%Automa5on%
Remember: you are the designer of your life. You have the power to unlock
your potential and Mastering the Art of Success will show you how.
LES BROWN MARK VICTOR HANSEN CLIFFORD JONES JACK CANFIELD so"ware%and%services%like%Infusionso".%He%is%also%a%Salesforce.com%and%Microso"%marke5ng%partner%
dedicated% to% offering% educa5on% and% support% for% business% owners,% professionals% and% entrepreneurs.%
Cliff%and%his%team%typically%work%with%businesses%that%employ%between%108150%employees%with%a%keen%
interest%in%sales!accelera/on%and%marke/ng;driven!growth.%
Devoted Husband, Father and Adventure Seeker
DR. DEEPAK CHOPRA CLIFF JONES DR. KEN BLANCHARD
INSIDE YOU WILL FIND
VALUABLE LESSONS FROM
THESE BUSINESS LEADERS:
Fletcher M. Johnson, Jr., Esq.
C. Richard Triola
Thomas W. Clark, MS, MD, FACS
Mike Chaet Ph.D
Stephen Lundin Ph.D
Robert Reedy, M.F.A.
Jennifer Bryden
William Benner
Lindsay Dicks
Martha Fouts
Clate Mask
Scott Martineau
Fletcher M.
Johnson, Jr., Esq.
William Benner
C. Richard Triola
Lindsay Dicks
Thomas W. Clark,
MS, MD, FACS
Martha Fouts
Mike Chaet Ph.D
Clate Mask
Stephen Lundin Ph.D
Scott Martineau
Robert Reedy, M.F.A.
Christopher J.
Colloca, D.C.
Jennifer Bryden
Joseph Lam
GAMECHANGERS is a collective MasterMind effort of
leading entrepreneurs teaching their latest strate-
gies to help you succeed in this new economy.
Whether starting a business from scratch, or realign-
ing your marketing and sales programs for estab-
lished products and services, this book will teach
you fresh & recently-tested successful methods you
need to know (and pitfalls to avoid)! ... Methods as
different from those used by the ‘baby boomer’ gen-
4 Happily% married% to% his% college% sweetheart% since% 1985,% Cliff% is% blessed% to% have% a% wonderful% wife% and%
two%sons,%Christopher%and%Alexander.%Cliff%is%a%talented%athlete%who%played%tennis%in%college%and%today%
enjoys% riding% his% road% bicycles,% playing% golf,% hiking,% and% riding% his% sport8touring% motorcycle% on% long%
adventures.%During%his%quiet%and%reflec5ve%5me,%he%is%a%student%of%Chris5anity,%Ontology,%Epigene5cs%
and% Quantum% Physics.% Cliff% donates% his% 5me% and% resources% to% a% variety% of% causes% in% the% community%
and%interna5onally.%He%and%his%family%live%in%beau5ful,%ScoIsdale,%Arizona.%
Christopher J. Colloca, D.C. eration as the abacus is from the computer.
Joseph Lam
J.W. Dicks, Esq. GAMECHANGERS taps the minds of 34 leading ex-
Nick Nanton, Esq. perts who are ‘game changers’ and have figured
Tony Greco out how to flourish in the new economy. Better than
J.W. Dicks, Esq. Nick Nanton, Esq. Tony Greco Alec Day Clifford Jones Brewa Kennedy Courtney Barnette
Alec Day that, they’ve all agreed to share their knowledge
Clifford Jones with you in a clear and concise fashion, so you can
Brewa Kennedy avoid their mistakes and take advantage of the op-
Courtney Barnette portunities they’ve uncovered/discovered.
Dr. Scott Schumann
Amy Remmele The knowledge you can gain from this book will al-
Schedule Your Free Business Launch Session Today!
Anolia Facun
low you to shift assets to your most effective busi-
Chuck Oliver
Dr. Scott Schumann Amy Remmele Anolia Facun Chuck Oliver Paul Davey Genevieve M. Chuck Boyce ness options, discard wasted strategies that don’t
Paul Davey
Genevieve M. Lynott, Esq. Lynott, Esq. produce, and show you how to increase your prof-
Chuck Boyce its so you can live the life you’ve always wanted.
Pam Moore
(480) 451-6963
Garrett J. White True entrepreneurs are not affected with ‘analy-
Dr. Arif Balagam sis paralysis’. GAMECHANGERS are action-oriented
Daniel R. McCabe individuals.
John Bejarano
Phil Bennett Pam Moore Garrett J. White Dr. Arif Balagam Daniel R. McCabe John Bejarano Phil Bennett Justin C. Carter So, are you ready ‘to change your game’?
Justin C. Carter
The Authors in this book have donated all royalties to Marketers for Good.
For more information, please visit www.MarketersForGood.org …then what are you waiting for? www.WealthNetPartners.com 8300 N. Hayden Road, Suite A207 Scottsdale, Arizona 85258 USA
WWW.CELEBRITYPRESSPUBLISHING.COM
DESIGNED AND PRODUCED BY CELEBRITYPRESS
WWW.CELEBRITYPRESSPUBLISHING.COM ……Go & Do It!
Printed in the USA

3. Helping You Achieve Success In Your Business
Coached hundreds of CEOs since 2002.
Business, marketing, and sales coaching focus.
High-ROI online marketing technologies.
Marketing automation systems.

4. Left Behind The Online Marketing Curve?

5. The Next 20 Minutes ...
1. Why we do what we do.
2. CEO dilemmas.
3. Costly mistakes.
4. Common questions.
5. Marketing automation at work.
6. Proving the marketing SYSTEM.
7. Benchmark and grow your ROI.

6. Why We Coach CEOs
We believe that starting, funding, marketing and growing
successful businesses is the absolute most investment most
people can make.
Successful businesses are the root of economic and
community stability, job, and real wealth creation throughout
the world.
Being a CEO, business owner or entrepreneur is not easy.
Our responsiblity is to coach, consult, and advise CEOs and
business owners to succeed.

7. CEO Dilemmas
Aggressive online competition.
Overload of data and information. (No time.)
Lack of liquidity or restricted cash flow.
Limited access to capital.
Decreasing margins.
Increasing competition.
Weak global economic cycle.
Government and dollar instability.
Litigious protection of IP.

8. Costly Mistakes CEOs Make
• Limited functional knowledge of
Online marketing disciplines like
analytics, SEO, SEM/PPC, Social
Media, Lead Magnets,
Conversion Events, List
Management, Marketing
Automation, etc.
• Uninformed, shoot-from-the-hip
spending on online marketing.
• No written plan for online
marketing or sales development.

9. More Costly Mistakes
• Hiring and trusting the
wrong marketing
professionals in-house or
outsourced.
• No analytics or worse, not
interpreting the online
marketing data weekly.
• Overspending to acquire
customers, missing proper
follow up and nurture
sequences.

10. The Single Biggest Mistake...
Not focusing on business, marketing
and sales systems to increase ROI.

11. Common CEO Questions ...
1. How can we squeeze more ROI from our
online and offline marketing?
2. How can our website play a more important
role in driving new sales and growth?
3. What is the most cost-effective way to
automate most of our marketing activities?

12. Questions CEOs Should Ask
1. Why do you not have a written online marketing,
sales action and marketing automation plan in place
today for your business?
2. What would it take to quickly develop and
execute a plan of action to supercharge our ROI in
online marketing and sales development?
3. Am I coachable and willing to learn and APPLY a
new, dynamic approach to automating and
integrating online marketing, sales, and financial
results.

13. What CEOs Must Do About It
You must foster and lead your organization as a
marketing and sales driven business
supported by a current, written plan of action to
integrate online and offline marketing, sales,
technology, finance and customer service.

14. Does Marketing Automation Really Work?
“Prove it.”

15. Search Online for What You Sell ...
... and see your
competitors
lined up on the
first search
engine results
page.

16. Build A Solid Foundation On Data
Conduct an
Online
Competition,
Keyword and
Strategy Analysis.

17. Now that you know your
competition is eating
your lunch online ...
... are you willing to do what it takes to get competitive?

18. How To Set Up An Integrated System

19. 1. Integrate your business, marketing,
and sales plan of ACTION.
You | Team | People
Strategic, Ongoing Planning Process (S.A.M)
Business
+ Marketing
+ Sales + Tech + Finance
AUTOMATION | DATA | RESULTS

20. 2. Leverage the S.A.M.
20,000+ hours of direct experience
in marketing, sales and technology.

21. The Sales Acceleration MAP | S.A.M.
Market/ Fulfill/
Engage Capture Convert Raving Fans
Attract Cust. Service
LEAD MAGNETS
= VALUE = FOLLOW UP = SALES
SERVICE
REPEAT

22. S.A.M. = Sales Acceleration
1. Mapped To Your Selling Process
POSITION DISCOVER EXPLORE SUPPORT ENROLL
(COST OF PAIN)
2. Mapped To Your Buyer’s Process
INTEREST LEARNING FACT FIND EVALUATE COMMIT

23. 3. Launch your marketing automation.
Market/ Fulfill/
Engage Capture Convert Raving Fans
Attract Cust. Service

24. 4. Monitor competitors closely.
07/09/12
Competitive Domain Analysis for
www.mentorsinternational.org
Root Domain Metrics
Mentors Intl Kiva Grameen Bank Care
Domain Authority:
(out of 100)
31 92 76 88
Domain MozRank 4.14 6.62 5.72 6.40
Domain MozTrust 4.50 6.94 6.26 6.88
External Followed Links 236 2,225,251 27,171 338,959
Total External Links 249 2,517,364 29,175 373,518
Total Links 40,471 4,339,503 239,819 700,500
Followed Linking Root Domains 43 24,816 3,685 9,069
Total Linking Root Domains 49 28,300 3,939 9,607
Linking C-Blocks 44 12,295 2,739 5,302
Follow
vs
NoFollow
Followed Linking Root Domains
vs
NoFollowed Linking Root Domains
Subdomain Metrics
Mentors Intl Kiva Grameen Bank Care
Subdomain MozRank 4.40 6.82 5.85 6.56
Subdomain MozTrust 4.92 7.04 6.45 7.16
External Followed Links 232 1,936,741 26,869 317,297
Total External Links 244 2,221,780 28,861 350,486
Total Links 40,466 3,402,381 152,575 602,107
Followed Linking Root Domains 43 24,452 3,641 8,900
Total Linking Root Domains 49 27,812 3,891 9,404
Follow
vs
NoFollow
Followed Linking Root Domains
vs
NoFollowed Linking Root Domains

25. 5. Keep setting goals.
... for you, your team and your business.

26. 6. Develop your plan and strategy.

27. 7. Measure marketing and sales results.
What IS working? What IS NOT working?

28. 8. Focus on the data that counts.
It’s all about conversions, retention and marketing automation.

29. 9. Benchmark your ROI.

30. Profit Equation Worksheet
“A man must be big PAST FUTURE
Leads Generated
enough to admit his X X X
Leads Generated
mistakes, smart enough Conversion Rate
= = =
to profit from them, and New Customers Conversion Rate
+ + +
strong enough to correct Retained Customers
them.” = = =
Customers
Revenue/Customer
X X X
Revenue/Customer
- John C. Maxwell = = =
Revenues
Gross Margin
X X X
Gross Margin
= = =
Gross Profit
Fixed Costs
- - -
Fixed Costs
= = =
Net Profit
Copyright*2005.2010,*Eric*Dombach,*The*Coaches'*Coach,*Business*Action,*Inc.

31. 10. Execute with proven experts.
Leverage 20,000+ hours.
Launch your S.A.M. and get your online marketing on AutoPilot.

32. Business, Online Marketing and Sales Alignment

33. Schedule Your Complimentary
Sales Acceleration Map (S.A.M.)
Coaching Session
Receive one-on-one coaching with Clifford Jones.*
Get a starter Sales Acceleration Map (S.A.M.) for your business.
Dial in and align all your marketing campaigns to be high ROI.
Get a free copy of my book with Deepak Chopra and Ken Blanchard,
“Roadmap to Success.”
$500 Value!
Call us today at (480) 451-6963
or send an email to ...
janice.miller@wealthnetpartners.com DR. DEEPAK CHOPRA CLIFF JONES DR. KEN BLANCHARD
* Up to 1-hour of coaching with this offer.