3. @CelineSchill #IABC16 June 2016 3
AFP – Historic Dengue Vaccine Program Launched in Philippines
https://www.youtube.com/watch?v=PITjn9EYkj8
April 4th, 2016
4. Launch a Product, the Classical Way
@CelineSchill #IABC16 June 2016 4
BroadcastSegment Target
8. @CelineSchill #IABC16 June 2016 8
aiming at
impacting
the disease
by
connecting
all Dengue
fighters
• Issue-centric
• Cross-social media
• Cross-stakeholder
• An alliance
• Independent
• Constructive
9. @CelineSchill #IABC16 June 2016 9
A Community Success Story
The largest
share of voice
globally on Dengue
Stakeholders’ enthusiasm @BreakDengue Alliance
LatAm & AsiaPac Chapters India Prize Travel Blogger
w w w. B rea kDeng ue .o rg
I n d e p e n d e n t E d i t o r i a l B o a r d
I n f o g r a p h i c s F l i p b o a r d P i n t e r e s t
Dengue barometer Real-time disease map
Epidemiological data crowdsourcing projects
C o l l a b o r a t i v e k n o w l e d g e s h a r i n g
Facebook: 250,000
Bayer LinkedIn Group Shaping a global network of the
k e y a c t o r s o n d e n g u e
Global Awards: Best Use of Social
M e d i a f o r H e a l t h c a r e
Most Impactful emerging Initiative
21. 0
Operator Error
Since August 2015
In a critical
area, thanks
to operator
ownership
of
manufacturing
key pillars
| 21@CelineSchill #IABC16 June 2016
29. Transformation
@CelineSchill #IABC16 June 2016 29
Source: http://prophesyagain.org/tag/bridge-to-nowhere/Source: http://www.reelgood.com.au/high-tech-and-low-life-the-best-of-cyberpunk/
30. @CelineSchill #IABC16 June 2016 30
Source http://c-est-pas-lui.over-blog.com/article-sur-l-eau-97263497.html
Social
Transformation
Business
Transformation
Org
Transformation
Leadership
Transformation
Shift in Value
Creation
Customers’
expectations
Stakeholders’
expectations
Technology
Pace of change
Knowledge Work
Employees’
expectations
Demographics
& Data
Values
Service Economy
Flexibility
Innovation
Imperative
31. The Inversion of Influence
@CelineSchill #IABC16 June 2016 31
Source: 2016 Edelman Trust Barometer
Influence
& Authority Influence
Authority
Old Model
• Elites have
access to more /
better
information
• Elite’s interests
interconnected
with those of
mass
• Becoming an
“elite” open
to all
New Reality
• Peer-to-Peer
influence more
powerful than Top-
Down
• Increasing distrust
among mass
population
• Mass movements
based on
dissatisfaction and
urgency
The Divide
• Democratization of
information and more
information
• High-profile revelations
of greed or misbehavior
• Income inequality
36. The End of (Traditional) Hierarchy
@CelineSchill #IABC16 June 2016 36
Source: Jon Husband www.wirearchy.com
Traditional
Hierarchy
• Discrete events
• Time to adjust & absorb
• Relatively predictable
outcomes
• Sense of the future as a
continuation of the present
(orderly)
Emergent
Wirearchy
• Continuous process
• Adjust “on the fly”
• Almost impossible to
predict outcomes
• The future as highly
complex and uncertain
(chaotic)
37. @CelineSchill #IABC16 June 2016 37
Source: Jon Husband www.wirearchy.com
Wirearchy:
“A dynamic two-way flow of
power and authority,
based on knowledge,
trust,
credibility
and a focus on results,
enabled by
interconnected people
and technology” Source: Jon Husband www.wirearchy.com
38. Talent Management: New Skills
• Trend Forecasting and Change Leadership
@CelineSchill #IABC16 June 2016 38
• Talent Sourcing and
Community Building
• Organizational
Performance Architecture
• Culture and Community
Activism
• Operational Excellence
40. 21st Century Leaders
“...have a way of building
community and bringing people
together to co-create solutions.”
“They don’t talk about
how their organization is structured,
they focus on bringing their shared purpose
to the world through their communities”
@CelineSchill #IABC16 June 2016 40
Source: Jon Husband www.wirearchy.comAyelet Baron - http://www.iris.xyz/ideas/are-you-21st-century-leader
41. 21st Century Leaders
• Get their hands dirty
• Know that trust and relationships are the new
currency in business today
• Don’t have all the answers. They go into situations
letting people know that they don’t know. They create
the space for the conversation and the
solutions to emerge
• Know that change management = antiquated
business practice that no longer serves their org
@CelineSchill #IABC16 June 2016 41
Source: Jon Husband www.wirearchy.comAyelet Baron - http://www.iris.xyz/ideas/are-you-21st-century-leader
53. Start Where The Energy Is
@CelineSchill #IABC16 June 2016 53
Source: http://www.espritsciencemetaphysiques.com/ces-25-choses-tres-etranges.html
54. @CelineSchill #IABC16 June 2016 54
Source: http://www.espritsciencemetaphysiques.com/ces-25-choses-tres-etranges.html
Master
social tools
Continuously
involve
users /
customers
Create
conditions
for diversity
of thoughts
Think
shared
purpose
Live the
new values
at work too
Enable all
constituents
to grow
(incl. you)
Push for
transparency
Challenge
leadership
to act
(differently)