1. COMMUNITY BASED
RECRUITMENT
Steve Ward – CloudNine Social Media & Digital Talent
For Reconverse Event 14th March 2013

2. SOCIAL MEDIA BASED
PRESENTATION CLICHÉ
WARNING…

3. …FISH
WHERE THE
FISH ARE.
Yep… that
means you
fella!!

4. …BUT NOT LIKE THIS. RIGHT?

5. HIRING IS COMPETITIVE

6. …SO WE HAVE TO COMPETE

7. …TO ATTRACT THE BEST

8. COMMUNITIES ARE…
PEOPLE CENTRIC
INCLUSIVE
SOCIAL COLLABORATIVE
INFORMATIVE
ACCESSIBLE
WARM VALUED
FEEDBACK
…AND COULD BE YOUR BEST
RECRUITMENT MARKETING!!

9. BUT HOW….?
WELL, Cloudni
ne says…

10. 1. FORGET THE SEMANTICS
BASED DEFINITIONS OF
COMMUNITY.
JUST MAKE IT AN OBJECTIVE
TO IMPROVE HIRING, AND DO
IT.

11. 2. IDENTIFY YOUR NEEDS FOR
COLLECTIVE TALENT.
THEN BEGIN TO FIND THEM,
JOB-SEEKING, OR NOT.

12. 3. USE SOCIAL CHANNELS AS
YOUR SIGN-POSTS.
WHAT DO THEY TALK ABOUT? -
LISTEN, INVOLVE YOURSELF,
TALK, MIMIC AND SHARE.

13. 4. AND THEN CURATE...
IF YOU WANT A CLUSTER OF
PEOPLE TO LISTEN TO YOU –
THEN GIVE THEM SOMETHING
INTERESTING & RELEVANT TO
LISTEN TO.

14. WAIT??!!
WE’RE NOT PUBLISHERS, ARE
WE…??
NO, BUT SHOULDN’T WE
BE MARKETERS…?

15. 5. AIM TO BE A HUB OF
CONVERSATION IN YOUR
MARKET...
…BUT KNOWING WHAT
TO CURATE IS THE
TRICK.

16. CURATE…
INDUSTRY RELEVANT
TALENT FOCUSED
CAREER FOCUSED
PEOPLE BASED
NECESSARY INFORMATION
…AND THEN TALK WITH THEM

17. …ONE BEST OBJECTIVE
OF ONLINE COMMUNITY,
IS TO MAKE IT AN
OFFLINE COMMUNITY.

18. …SO TAKE THEM OFFLINE.
EVENTS,
INDUSTRY DRINKS, EXPERIENCES,
COMPETITIONS.

19. …ANOTHER BEST
OBJECTIVE OF ONLINE
TALENT COMMUNITY, IS TO
DEMONSTRATE WHAT A
FANTASTIC PLACE YOU ARE
TO WORK FOR.

20. …THE THIRD BEST
OBJECTIVE OF ONLINE
TALENT COMMUNITY, IS TO
NEVER HAVE TO USE AN
AGENCY AGAIN.
(YES, YOU CAN QUOTE ME ON THAT…)

21. THE
CLOUDNINE
STORY:
INDUSTRY EVENTS OF 100-200 A TIME
INTEGRATOR WITHIN INDUSTRY EVENTS
INDUSTRY NETWORKER
RECOGNITION FOR SPECIALIST KNOWLEDGE
RARELY ADVERTISE JOBS
NEVER PROMOTE MY BUSINESS VIA SALES
100% REFERRAL & RECOMMENDATION
NETWORK OF ADVOCATES
IN TOUCH WITH LEADING INFLUENCERS

22. BUT…
…IT TAKES TIME,
AND EXPERTISE.

23. …AND IT WORKS.
WILL YOU BE THE
FIRST IN YOUR
MARKET TO DO IT?

24. THANK YOU.
STEVE WARD
CLOUDNINE SOCIAL MEDIA & DIGITAL TALENT
TWITTER: @CLOUDNINEREC
STEVE@CLOUDNINEREC.CO.UK