Masergy's presentation from the Cloud Unified Communications rEVOLUTION seminar series.

1. Strategies for Successful
Enterprise Cloud UC
Deployments

2. © 2013. All Rights Reserved.
We're In a Transformational Period…
TODAY

3. Typical Enterprise Options
• Upgrade PBX and acquire necessary license inventory while
maintaining necessary support contracts
Upgrade and Expand Premise PBX
• Evolve to IP convergence while maintaining the premise PBX
Implement SIP Trunks
• Remove the premise PBX and deploy hosted handsets to each user
Implement Hosted Unified Communications
© 2013. All Rights Reserved.

4. One Size Does Not Fit All
© 2013. All Rights Reserved.

5. Masergy’s Hybrid Migration Strategies
Intelligent
SIP Trunking
Hosted
UC
• HD Voice
• Mobility/ BYOD features
• Custom CRM Integration
• Web collaboration
• Detailed Analytics
• Instant Messaging
• Mobility
• Presence
• One Inbox
• Video Calling
…and get a la carte UC features
while paying only for the features you use!Connect both Hosted UC users
and SIP trunks on the same network…
Cloud Communications
• Deploy business communications on your terms
• Enables both hosted UC and SIP trunking options
Trunk Call Paths
and
Hosted Users
© 2013. All Rights Reserved.

6. Masergy’s Scalable UC ArchitectureExtensiblefunctionality
Scalable in size
SMB Multi-Location Enterprise
Telephony
Unified Messaging
Presence
Instant Messaging
Video
Conferencing
Web Collaboration
Mobility
Texting
Masergy Has A Full Stack
of Customized Cloud
Communications Services
 Enterprise Class UC
 Call Center
 Call Analytics
 Call Recording
 Communications Enabled Business
Process (APIs)
 Intelligent SIP Trunking
 Hybrid Solutions
© 2013. All Rights Reserved.

7. Critical Network Considerations
Seamless Connectivity
• UC-specific QoS
• Separate logical VLANs
• Minimum jitter/delay
Bandwidth Elasticity
• Ability to make
changes in real-time
• Ability to modify service
planes in real-time
Real Time Visibility
• Visibility into any
applications'
performance
© 2013. All Rights Reserved.

8. Case Study - RealD
• Top global licensor of stereoscopic 3D technologies
• Locations in US, UK, Japan and China
CHALLENGES:
• Wanted to replace aging on-premise PBX systems & move to cloud UC to:
• Reduce costs for calling between global offices
• Increase UC functionality (e.g. one inbox, single-number availability, BYOD)
• Enable disaster recovery
• Experienced quality of service issues on existing network
© 2013. All Rights Reserved.

9. Case Study - RealD
MASERGY SOLUTIONS:
• Pilot program rollout in UK enabling
4-digit intra-office dialing and more
• Staged migration to Hosted UC for all
global locations
• High-performance global network
platform
BUSINESS BENEFITS
• Seamless, fully-hosted cloud UC
solution
• User-friendly inter-office voice and
video communications
• Built-in disaster recovery with
auto fail-over capabilities
• Cost savings via elimination of in-
house equipment and associated
maintenance
© 2013. All Rights Reserved.

10. Cloud UC Deployments – Best Practices

11. Assess Infrastructure/Processes
• Assess current network
infrastructure
• Assess current telephony
equipment
• Assess business processes
that need to be integrated
© 2013. All Rights Reserved.

12. Maximize Invested Capital
• You don't have to
forklift!
• Negotiate contract
terms and phasing
out of PBXs
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13. Request a Demo
• See exactly how the
cloud UC solution works
prior to deployment
• Invite non-IT employees
to the demo
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14. Stage your Migration
• Stage your hosted UC
migration with a couple of
locations first and then
slowly migrate strategically
© 2013. All Rights Reserved.

15. Train End Users on Advanced Functions
• Make basic UC
functionality
transparent to users
• Train your end users on
advanced feature
capabilities and
business process
integration © 2013. All Rights Reserved.

16. Plan for Disaster Recovery
• Implement a solution with
automatic fail-over and
disaster recovery
© 2013. All Rights Reserved.

17. Masergy uses all of these best practices to
• Strategically evaluate your business needs
• Determine if you need a fully-hosted or hybrid UC solution
• Demonstrate exactly how cloud UC works in your business
• Offer phased migration of your system to the cloud
• Deliver every cloud-based UC solution with:
 Lifetime training and warranty
 Full-featured disaster recovery and auto failover
 A customer experience from humans that care 24/7
© 2013. All Rights Reserved.

18. 1-866-MASERGY (627-3749)
sales@masergy.com