1. Introducing Cluster 2020
David Furmage
david.furmage@sgs-lab.com
Serious Games Institute Vienna
Coventry University Enterprises
West Midlands, UK April 2012
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
**

2. Our Vision for Cluster 2020
gr o w sustainable
& efficient
creative cluster
excellence
Cluster 2020
blue-print
hands-on
practical trials
MORE INFORMED EFFICIENT EXPERT
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

3. More Informed
personalised
understanding effectiv eness
Cluster 2020
smart profiling tool
dashboard help cluster staff...
…identify a personalised mix of services tailored
to individual business needs and aspirations
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

4. More Informed
understanding blueprint for
using data
industrial competitive advantage
technology
Cluster 2020
enable clusters
& business support the
2-sides of project
research trends organisations
to adopt the
approach
In €40b
their
region
economic boost
foresight open data events creative businesses
insights into new markets
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

5. More Efficient and effective
organize spaces run services guide to productivity and
incubation business tools
start-up support creative industry friendly
co-working
Digital Creative Hub
Munich
testing
new ideas
real business metric tools often poor
situations identify effective tools for success
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [2 VISION] [3 INFORMED] [4 EFFICIENT] [5 EXPERT] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

6. More Expert
understanding reaching industries and sectors
key emerging issues that need creative services
library
video meta-data
clips experts day-to-day connections
key topics europe
emerging areas world
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [3 INFORMED] [4 EFFICIENT] [5 EXPERT] [6 BIG PICTURE] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

7. The Big Picture
connect seamlessly
business support services
in each partner region
ECIA projects ECCL
finance voucher schemes
local case for funding
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [4 EFFICIENT] [5 EXPERT] [6 BIG PICTURE] [7 IMPACT] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

8. Expected Impacts
reach
7000
direct benefit
2000
work in detail
250
across 11+
clusters
publish findings & guides
contribute
ECIA creative cluster blueprint
partners to adopt best ideas
and services after the project
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [5 EXPERT] [6 BIG PICTURE] [7 IMPACT] [8 PARTNERS] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

9. Consortium Partners
Serious Games Institute, Coventry University, West Midlands, UK
New Knowledge
Serious Games, Internationalisation, trade missions, Singapore Office
Creative Sector Support Cluster
European Business & Innovation Centre Network, EBN, Brussels
Leading non-governmental pan-European Network, BIC’s
Innovation Networks, Cross-Industry & Cross-sectorial
Gate Garching, Munich, Germany
Technology, Innovation & Co-working Centres.
Business Clusters & Support.
Creative England, England-wide (excluding London) UK
Government funded to support the creative industries.
Extensive Cluster membership and reach.
Practical Tests
Black Swan, Provence, France
Business innovation Centres & Co-working Centres.
connections into technology related clusters such as aerospace.
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [6 BIG PICTURE] [7 IMPACT] [8 PARTNERS] [9 SUMMARY] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

10. Cluster 2020 in Summary…
hands-on blueprint fine-grained personal CReATE data insight
spaces services guides expert video connections connect support ECIA
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [7 IMPACT] [8 PARTNERS] [9 SUMMARY] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.

11. Cluster 2020
linked-in group
supporting creative
businesses
howtogrow.eu/ecia/
David Furmage
david.furmage@sgs-lab.com
Acronym, name and logo of the action This initiative is financed under the
Cluster 2020 [7 IMPACT] [8 PARTNERS] [9 SUMMARY] Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.