Mann Marketing Inc moves into the 21st century with social media. They will establish a blog, Facebook, LinkedIn, Twitter, and Vertical Response pages. HootSuite will help manage their social media presence. Team Rejuvenate will provide training on using these tools to strategically promote Mann Marketing's brand and thought leadership in the field. Their new social media strategy aims to build their brand, support sales efforts, and engage customers and partners.

1. Mann Marketing Inc
Moves into the 21st C entury C ommunications
By Team Rejuvenate
C ollins Yearwood
Michael Mann
John Holm

2. Mann Marketing, Inc.

3. History
• Mann M ket ing is a 20 year s ol d
ar
Company
It cr eat es br anded m chandise for
er
businesses & event s and cor por at e gif t s
• The business cur r ent ly has no Social
Media pr esence

4. C urrent Use of SM
NONE!
• Cor por at e web sit e
• Per sonal LinkedIn account

5. Why Use Social Media
• St r at egy
Dr umup m e business
or
• Cr eat e a pr esence; buil d br and
Est abl ish or ganizat ion as a t hought
l eader in t he f iel d of br and
m ket ing
ar

6. C ompetition’s SM

7. Proposed Use of SM
• Bl og
Facebook
• LinkedIn
• Twit t er
Hoot Suit e
• Ver t ical Response

8. Blog
W wil l m r ecom endat ions on when
e ake m
t o post and t he appr opr iat e subj ect
m t er
at

9. Facebook
W have cr eat ed a page and r ecom end
e m
it s use t o suppor t sal es ef for t s and
buil d a com unit y ar ound M
m ann
M ket ing, Inc.
ar

10. LinkedIn
• M ann M ket ing shoul d use LinkedIn t o
ar
m obser vat ions about t he nat ur e of
ake
it s par t icul ar business
• This is al so a pl ace for backgr ound info
about t he com pany

11. Twitter
• Twit t er is a good pl ace t o st ar t
est abl ishing t hought l eader ship
• It shoul d al so be used for out r each t o
cust om s; encour age t hemt o fol l ow
er
M ann M ket ing
ar

12. HootSuite
• This f r ee social m edia dashboar d
enabl es sim t aneous m or ing of
ul onit
social m edia sit es
• Post s can be l oaded up and schedul ed--
a r eal t im saver !
e

13. Vertical Response
• This is a f r ee (at l east on a t r ial basis)
em m ket ing com
ail ar pany
• Em can be used t o suppor t ot her
ail
social media ef for t s

14. Website Before

15. Website After

16. And now for the tools
Mann M ket ing ent er s t he 21 Cent ur y
ar st
wit h t he fol l owing t ool s...

17. New Blog

18. Facebook

19. New LinkedIn Page

20. New Twitter Page

21. Vertical Response

22. And to Manage It All... Hootsuite

23. Training
TeamRej uvenat e wil l pr ovide
inst r uct ions on how t o use al l of t hese
t ool s

24. Making the most of...
• Your New Bl og
Her e’s wher e you can be st r at egic or
j ust whimsical
• Y our cust om s and par t ner s can
er
get t o know you and r ead your
insight s about t he business

25. Making the most of...
• Facebook:
It ’s new t im ine f eat ur e l et s you put
el
at t r act ively displ ay your m ket ing info
ar
• Her e’s a usef ul how-t o:
• cl ick her e

26. Making the most of...
• Twit t er
Her e’s a r esour ce guide for get t ing t he
m out of your Twit t er account :
ost
• cl ick her e

27. Making the most of...
LinkedIn: cl ick her e for a how-t o
• Use t his t ool t o:
• Get r ecom endat ions f r omcust om s and
m er
vendor s
• Connect wit h pot ent ial cust om s
er

28. Thank You
W at TeamRej uvenat e hope we’ve
e
got t en you of f t o a good st ar t in t he
wor l d of Social M edia