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Come rendere il proprio prodotto
una bomba! creandogli una community
attorno
Alessio Fattorini
MILAN 25-26 NOVEMBER 2016
John Vincent
Atanasoff
The Atanasoff-Berry Computer
Shockley - Bardeen - Brattain
Thompson e Ritchie
“
To go fast, go alone
To go far, go together
- African Proverb
Hello!
Alessio Fattorini
community.nethserver.org
Linux Sysadmin
Support Specialist and Project Manager at
Nethesis
Prosecco evangelist
NethServer Community Manager
ale_fat...
Go Far
Community is the key to go far
Why?
The best way to have a good
idea is to have a lot of ideas
Dr. Linus Pauling - American chemist
Innovation
Innovation
★ Diversity
Innovation
★ Diversity
★ No matter who you are, most of the
smartest people work for someone else
(Joy’s Law)
Innovation
★ Diversity
★ No matter who you are, most of the
smartest people work for someone else
(Joy’s Law)
★ 90 % of al...
Ivory Tower Development
Ivory Tower Development
★ It’s dangerous to create an evironment
where developers have no idea who
the users are
Ivory Tower Development
★ It’s dangerous to create an evironment
where developers have no idea who
the users are
★ Develop...
Ivory Tower Development
★ It’s dangerous to create an evironment
where developers have no idea who
the users are
★ Develop...
From the outside
NethServer is an operating
system for Linux
enthusiasts, designed for
small offices and medium
enterprise
NethServer is an operating
system for Linux
enthusiasts, designed for
small offices and medium
enterprise
NethServer is an operating
system for Linux
enthusiasts, designed for
small offices and medium
enterprise
What’s your
audience?
Comparisons
“
“Given enough eyeballs, all
bugs are swallow ”
- Eric S. Raymond ”
Testing and Bugs
Content
Spread the word
Support
Development
Translations
Loyalty
Loyalty
★ It’s much harder to leave a group
of people you’re connected to
than a faceless product
Loyalty
★ It’s much harder to leave a group
of people you’re connected to
than a faceless product
★ In community you’re bu...
How to make your
product a habit?
Habit
★ There are at least two ways to build a
habit around an infrequently used
product: content and community (Nir
Eyal)
How to build a
community?
In a nutshell
If you build it
they won’t come
But my project is a great
idea and my code is solid!
Why?
Code is not the challenge
of a product-based
community, people are.
Let’s put them first
Keep your
values always in
check
Linus Torvalds
You need to have the people-people, the
communicators, the warm and friendly
people who really want to hug ...
You need a CMGR
You don’t launch a
community
Start small and grow organically
Create a founders group
You’ll need to manufacture the
first interactions
Create actvity
Be Welcoming
Be Welcoming
★ First experience is critical
★ Feel acknowledged
★ Know what to do first
★ First post prompt response
Be inclusive
Be inclusive
It doesn’t matter how fun and
amazing your project is. If people
don’t feel safe they won’t
contribute
Be inclusive
★ Create a space of emotional safety
★ Be humble - don’t patronize
★ Your opinions counts
★ Don’t take yourse...
Thank you Toolset
Be supportive
Be supportive
★ They join community to get help not to
give it
★ Social Debt Culture between members
★ Offer opportunities...
An answer for everyone
★ Don’t let everyone is talking but no one
is listening and responding
★ Train your community to an...
Be ready to discuss
My opinion counts
The best way to make people feel you’re
listening to them is to actually listen to them
Listen to your
community
Listen to your
community
But don’t let them tell you
what to do
- J. Atwood
Half baked ideas
Half baked ideas
★ Open discussion
★ Don’t approach with a blank state
★ Be aware of bikeshedding
★ Make your questions sp...
Be Transparent
Be transparent
★ Work out loud!
★ Open roadmap and open discussions
★ No changelog! Release
Announcement
★ Show what kind ...
Be transparent
Some of these might seem obvious but
plese keep in mind:
THIS IS NOT ABOUT YOU!
Autonomy
Get the word out
★ Go where your future contributors are
★ Your project is much more than your
code
★ You know everything ...
Rituals
Events
Community is much more
than belonging to something
Community is much more
than belonging to something
It’s about doing something
together that makes
belonging matter
- B.Sol...
Thanks!
Any questions?
You can find me at @ale_fattorini
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan...
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Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan 2016

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Creare una community di sviluppatori ed utilizzatori intorno al proprio progetto è diventato ormai fondamentale. Persone appassionate che utilizzano il tuo prodotto, forniscono feedback, documentazione e casi d'uso, trovano bug, suggeriscono feature e contribuiscono allo sviluppo: tutto questo crea innovazione, attira contributors ed allarga la base di utenti a dismisura. In questo talk spiegherò cosa ho imparato nel creare una community online da zero a 1000 membri: come gestire discussioni aperte, come fare le scelte migliori. Consigli pronti per l'uso, cosa funziona e cosa no.

Publicado en: Tecnología
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Come rendere il proprio prodotto una bomba creandogli una intera community intorno! - Alessio Fattorini - Codemotion Milan 2016

  1. 1. Come rendere il proprio prodotto una bomba! creandogli una community attorno Alessio Fattorini MILAN 25-26 NOVEMBER 2016
  2. 2. John Vincent Atanasoff
  3. 3. The Atanasoff-Berry Computer
  4. 4. Shockley - Bardeen - Brattain
  5. 5. Thompson e Ritchie
  6. 6. “ To go fast, go alone To go far, go together - African Proverb
  7. 7. Hello! Alessio Fattorini community.nethserver.org
  8. 8. Linux Sysadmin Support Specialist and Project Manager at Nethesis Prosecco evangelist NethServer Community Manager ale_fattorini Who
  9. 9. Go Far Community is the key to go far
  10. 10. Why?
  11. 11. The best way to have a good idea is to have a lot of ideas Dr. Linus Pauling - American chemist
  12. 12. Innovation
  13. 13. Innovation ★ Diversity
  14. 14. Innovation ★ Diversity ★ No matter who you are, most of the smartest people work for someone else (Joy’s Law)
  15. 15. Innovation ★ Diversity ★ No matter who you are, most of the smartest people work for someone else (Joy’s Law) ★ 90 % of all community feedback is crap ○ this means 10% is gold! (J. Atwood)
  16. 16. Ivory Tower Development
  17. 17. Ivory Tower Development ★ It’s dangerous to create an evironment where developers have no idea who the users are
  18. 18. Ivory Tower Development ★ It’s dangerous to create an evironment where developers have no idea who the users are ★ Developers assume everyone else is a developer
  19. 19. Ivory Tower Development ★ It’s dangerous to create an evironment where developers have no idea who the users are ★ Developers assume everyone else is a developer ★ You’re not your users!
  20. 20. From the outside
  21. 21. NethServer is an operating system for Linux enthusiasts, designed for small offices and medium enterprise
  22. 22. NethServer is an operating system for Linux enthusiasts, designed for small offices and medium enterprise
  23. 23. NethServer is an operating system for Linux enthusiasts, designed for small offices and medium enterprise
  24. 24. What’s your audience?
  25. 25. Comparisons
  26. 26. “ “Given enough eyeballs, all bugs are swallow ” - Eric S. Raymond ”
  27. 27. Testing and Bugs
  28. 28. Content
  29. 29. Spread the word
  30. 30. Support
  31. 31. Development
  32. 32. Translations
  33. 33. Loyalty
  34. 34. Loyalty ★ It’s much harder to leave a group of people you’re connected to than a faceless product
  35. 35. Loyalty ★ It’s much harder to leave a group of people you’re connected to than a faceless product ★ In community you’re building connections with people which is way more powerful than features
  36. 36. How to make your product a habit?
  37. 37. Habit ★ There are at least two ways to build a habit around an infrequently used product: content and community (Nir Eyal)
  38. 38. How to build a community? In a nutshell
  39. 39. If you build it they won’t come
  40. 40. But my project is a great idea and my code is solid!
  41. 41. Why?
  42. 42. Code is not the challenge of a product-based community, people are. Let’s put them first
  43. 43. Keep your values always in check
  44. 44. Linus Torvalds You need to have the people-people, the communicators, the warm and friendly people who really want to hug you and get you into the community, but that’s not everybody and that’s not me. I care just about the technology.
  45. 45. You need a CMGR
  46. 46. You don’t launch a community Start small and grow organically
  47. 47. Create a founders group
  48. 48. You’ll need to manufacture the first interactions Create actvity
  49. 49. Be Welcoming
  50. 50. Be Welcoming ★ First experience is critical ★ Feel acknowledged ★ Know what to do first ★ First post prompt response
  51. 51. Be inclusive
  52. 52. Be inclusive It doesn’t matter how fun and amazing your project is. If people don’t feel safe they won’t contribute
  53. 53. Be inclusive ★ Create a space of emotional safety ★ Be humble - don’t patronize ★ Your opinions counts ★ Don’t take yourself too serious
  54. 54. Thank you Toolset
  55. 55. Be supportive
  56. 56. Be supportive ★ They join community to get help not to give it ★ Social Debt Culture between members ★ Offer opportunities to members to give help in return
  57. 57. An answer for everyone ★ Don’t let everyone is talking but no one is listening and responding ★ Train your community to answer Outcomes Inclined to participate Leading by example
  58. 58. Be ready to discuss
  59. 59. My opinion counts The best way to make people feel you’re listening to them is to actually listen to them
  60. 60. Listen to your community
  61. 61. Listen to your community But don’t let them tell you what to do - J. Atwood
  62. 62. Half baked ideas
  63. 63. Half baked ideas ★ Open discussion ★ Don’t approach with a blank state ★ Be aware of bikeshedding ★ Make your questions specific and provide half the answer yourself ★ Always a trade off
  64. 64. Be Transparent
  65. 65. Be transparent ★ Work out loud! ★ Open roadmap and open discussions ★ No changelog! Release Announcement ★ Show what kind of contributions your looking for and how much they matter
  66. 66. Be transparent Some of these might seem obvious but plese keep in mind: THIS IS NOT ABOUT YOU!
  67. 67. Autonomy
  68. 68. Get the word out ★ Go where your future contributors are ★ Your project is much more than your code ★ You know everything about what you have made. Nobody else does ★ Blogs, reviews, podcasts, press relations
  69. 69. Rituals
  70. 70. Events
  71. 71. Community is much more than belonging to something
  72. 72. Community is much more than belonging to something It’s about doing something together that makes belonging matter - B.Solis
  73. 73. Thanks! Any questions? You can find me at @ale_fattorini

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