From Kitchen Table to Publisher Advance in 3 Years - Koen Deetman - Codemotion Amsterdam 2017
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I will share a story about our road from actual kitchen table ideas to securing a publisher advance of half a million within 3 years as an indie. Topics in there will include "Funding mixes (Crowdfunding, Angel Investor), Strategic Choices, Growing company, Publisher negotiations.
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From Kitchen Table to Publisher Advance in 3 Years - Koen Deetman - Codemotion Amsterdam 2017
- 1. “FROM KITCHEN TABLE TO PUBLISHER ADVANCE IN 3 YEARS” BY KOEN DEETMAN – CEO, KEOKEN INTERACTIVE MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 2. MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 3. MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 4. KEOKEN INTERACTIVE 2013-2014 “3 YEARS AGO” MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 5. “3 YEARS LATER” MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN 5 9 20
- 6. “EXECUTION IS KEY” MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 7. PAUL DEETMAN HOLDING B.V JOHAN TERINK HOLDING B.V VIDOCQ GROUP HOLDING B.V KEOKEN INTERACTIVE B.V HUNCHBACK MUSIC B.V AMBIENZ B.V ORGANOGRAM COMPANY STRUCTURE KOEN DEETMAN HOLDING B.V PAUL DEETMAN HOLDING B.V JOHAN TERINK HOLDING B.V MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 8. FUNDING MIXES SUBSID Y ANGEL INVESTOR PUBLISHER ADVANCE SAVINGS SELF & FAMILY +/- 5-8K GAMEFONDS (GAMEFUND) 15K CREATED OUR OWN ANGEL INVESTORS (OTHER ENTITY) +/- 70K PUBLISHING DEAL WITH STARBREEZE STUDIOS 500K CROWDFUNDIN G KICKSTARTER CAMPAIGN 100K+ MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 9. TIMELINE JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER WORK FOR HIRE/OWN IP 50/50 2014 NEW ENGINE/PRINCIPLES OF DELIVER US THE MOON SUBSIDY MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 10. WORK FOR HIRE/OWN IP MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 11. DECEMBER 2014 MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 12. TIMELINE JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER DEVELOPMENT STARTED (DELIVER US THE MOON) 2015 GAMESCOM 2015 (COLLECTED 2000 EMAIL ADDRESSES) KICKSTARTER PREPARATIONS FIRST PUBLIC SHOWCASE MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 13. JULY 2015 MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 14. TIMELINE JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER KICKSTARTER 100.000 2016 MEETING STARBREEZE GAMESCOM STARBREEZE VISITS STUDIO MEETING STARBREEZE E3 INVITE TO STARBREEZE STOCKHOLM DEAL SEALED 500.000 INVESTMENT MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 15. JULY 2016 MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 16. MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 17. 2017 MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 18. 2017 MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 19. FUNDING MIXES SUBSID Y ANGEL INVESTOR PUBLISHER ADVANCE SAVINGS SELF & FAMILY +/- 5-8K CROWDFUNDIN G MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 20. FUNDING MIXES SUBSID Y ANGEL INVESTOR PUBLISHER ADVANCE SAVINGS GAMEFONDS (GAMEFUND) 15K CROWDFUNDIN G MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 21. SUBSIDY MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 22. FUNDING MIXES SUBSID Y ANGEL INVESTOR PUBLISHER ADVANCE SAVINGS WE CREATED OUR OWN ANGEL INVESTORS (OTHER ENTITIES) +/- 70K CROWDFUNDIN G MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 23. VIDOCQ GROUP HOLDING B.V KEOKEN INTERACTIVE B.V HUNCHBACK MUSIC B.V AMBIENZ B.V ANGEL INVESTOR WE CREATED OUR OWN $ $ SHAREHOLDERS SHAREHOLDERS MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 24. FUNDING MIXES SUBSID Y ANGEL INVESTOR PUBLISHER ADVANCE SAVINGS CROWDFUNDIN G KICKSTARTER CAMPAIGN 100K+ MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 25. CROWDFUNDING “We crowdfunded 100K+” “We took 5 months preparation time” MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 26. WE BUILD A COMMUNITY BEFORE DURING AFTER NEWSLETTER MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 27. COMMUNITY IS KEY MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 28. 10 TAKEAWAYS Take your time & do in- depth research Get your pricing tiers right Pitch every social media influencer Strife for clarity avoid uncertainty/vagueness A demo can help or break your Kickstarter Define your budgeting Define your digital & physical rewards Build your community before, during & after Understand the right anatomy for your Kickstarter Prepare everyone for a tough period MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 29. FUNDING MIXES SUBSID Y ANGEL INVESTOR PUBLISHER ADVANCE SAVINGS PUBLISHING DEAL WITH STARBREEZE STUDIOS 500K CROWDFUNDIN G MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 30. PUBLISHING Development Experience Marketing Power Project Guidance Extra Funding for Growth MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 31. “CONFIDENCE IS KEY” MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 32. PUBLISHERS WE TALKED TO MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 33. PUBLISHING MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 34. PUBLISHING FIT Company Cultural Fit They could provide our needs Fair Deal Disciplined Fun MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 35. CULTURAL FIT MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 36. FAIR DEAL “50/50” MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 37. 10 TAKEAWAYS Speak to different publishers Be honest Don’t be scared to disagree Tell them what you are looking for Make sure you are good at selling/pitching your game Don’t go for the obvious unless it fits Remember they are humans too You help them as well Have a lawyer check out the contract before you sign Make sure to have a roadmap MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 38. “NEVER GIVE UP” MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN
- 39. www.deliverusthemoon.com facebook.com/keokeninteractive youtube.com/keokeninteractive twitch.tv/keokeninteractive twitter.com/keoken FOLLOW OUR ADVENTURES MAY 17TH 2017 – KITCHEN TABLE TO PUBLISHER – CODEMOTION – AMSTERDAM – BY KOEN DEETMAN