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A ROCK’N’ROLL
COMPANY
We created a new media
channel powering
the word of mouth
Choose the campaign Upload the picture Get approved Get rewarded
1 2 3 4
Sempr
e
Sneake
rs
Se non ti
emozioni davanti a un
tramonto, non possiamo
essere amici.
#Contr
oluce
5
0
%
20%
UberEats
Pubblica su facebook
Solution
Friendz engages final users in the generation of creative advertising contents on
social networks and transforms people in the ambassador of their beloved brands,
influencing their friends and connections
CONTENTS
REACH
LIKES
COMMENTS
1.349
1.701.441
13.742
419
CONTENTS
REACH
LIKES
COMMENTS
1.758
2.054.405
81.661
891
CONTENTS
REACH
LIKES
COMMENTS
1.561
1.615.576
20.699
1.375
How to raise 28 million with an ICO: Friendz ICO Case Study | Alessandro Cadoni | Blockchain Conf
Users
Daily
Published pictures
Metrics
250K 18K 3.8M
Published pictures
Top Clients
200+
Revenue 2017
1.2M€ 90M
Interactions
Introducing
ICO
March 1st, 2018
How we raised
27,500,000 $
with an
ICO
Regulations
SECURITY
TOKEN
MEAN OF
PAYMENT
UTILITY
TOKEN
Friendz & the blockchain
From virtual coin
to real token
Track ad
spending
Decentralization Safety Trust
Token Use
USERS
Partners’ store
In-app features
CLIENTS
Purchase campaigns
Strategy
BANKS ADVISORS VISION PRICE
TOKEN SALE DETAILS TOKEN DISTRIBUTION
LEGAL DOCUMENTATION
Token Sale Details
TOKEN NAME
TOTAL SUPPLY
PRICE
BONUSES
Friendz Coin (FDZ) ERC-20
1,500,000 FDZ
1 FDZ = 0.067 USD
Power Hour: 40% Locked
20%Day 1:
10%Week 1:
Technology
BANKS ADVISORS VISION PRICE
60 DAYS
before the ICO
$ 1,000,000
for the marketing campaign
budget
How we invested them
INDUSTRY
WEBSITES
CRYPTO
INFLUENCERS
RATING
WEBSITES
WORLDWIDE
ROADSHOW
PR
Goal
74k members
5,000users
in the official
TELEGRAM
GROUP
Results
0
Industry Websites +
Influencers +
Rating Websites +
Roadshow +
PR =
users
20 DAYS
before the ICO
What we have
during these years
LEARNT
What actually worked
ENGAGEMENT GAMIFICATION
LEVERAGING
ON PEOPLE
MEMBER GET
MEMBER
Friendz Dashboard
POINTS
REWARDS
ACTIVITIES
RANKING
Skyrocket Growth
86k USERS
time
Telegram
users
15 days
ICO RESULTS
$ 27,500,000
15k
CONTRIBUTORS
150
COUNTRIES
How to raise 28 million with an ICO: Friendz ICO Case Study | Alessandro Cadoni | Blockchain Conf

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