The slide deck used for the ColaLife / UNICEF workshop on 21 Jan 2011 in Lusaka. An overview of the workshop can be found here: http://www.colalife.org/2011/01/21/zambia-diary-day-5-visit-2-the-workshop/

1. Lusaka, 21 January 2011 Pilot planning workshop

2. ” “ Strengthened distribution systems and new delivery strategies Diarrhoea treatment kits for all new mothers New communication strategies Market-based solutions are often the most effective way to deliver key diarrhoea control commodities UNICEF call to action - October 2009

3. Diarrhea-Related Dehydration Still a Top-Killer of Children in Developing World Over 1 million children still dying from diarrhea-related death each year More children die from diarrhea related illness than Malaria, HIV/AIDS and Measles combined

4. Why the Emphasis on ORS? MDG # 4 - Time is Running Out! Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5 innovation needed incremental improvement Mortality dropped 1.8% per year (1990-2008) Mortality must decrease 10.5% per year 2008-2015 to reach goal 1990 2008 2015 100 72 33

6. The heart of the idea: Coca-Cola gets everywhere - why not simple medicines?

7. Key challenges Low affordability levels ‘ Last mile’ distribution challenges Public supply challenges Education, Information and Communication Water!

8. Water! SODIS Key innovations Low affordability levels ‘ Last mile’ distribution challenges Public supply challenges Education, Information and Communication Water! Retail supply chain Piggybacking and empowerment of local entrepreneurs. Business Innovation for corporates - beyond CSR Affordable Mother’s Kit New technology for EIC and tracking

11. Who is interested in a pilot of the ColaLife concept? Funders and foundations we have spoken to, who are interested 2 years of stakeholder idea/development Global level expert support and advice Possible sustainability models Prof Prashant Yadav Prof Don Nutbeam Rohit Ramchan-dani Dr Ian Goldman

15. Any questions?

16. Co-designing the pilot

20. Implementation phase The Pilot SODIS research and development Social marketing Packing Distribution Monitoring and evaluation Dissemination Replication planning ColaLife Pilot | Pilot Structure | Zambia Initial research AidPod Mother’s Kit prototyping Set-up phase Design and test EIC materials Baseline study Governance & project management

21. Initial research Assess what mothers/carers would consider to be attractive in an AidPod Mother’s Kit Set-up phase Confirm the margins that would be expected in the distribution chain Confirm the transport premium to remote rural communities Assess the financing/credit requirements of wholesalers/retailers (if any) If required: Look at options for the management of a voucher system Assess the willingness and ability of mothers/carers to pay Assess the need for vouchers to pump-prime the ‘pull’ of AidPods into communities (if any) Determine the level of subsidy required ColaLife Pilot | Pilot Structure | Zambia

22. AidPod Mother’s Kit prototyping Draw up a specification for the AidPod to be used in the pilot Set-up phase Carry out field tests Modify as required Assess options for manufacture Manufacture Produce ‘fit for purpose’ AidPods in the quantities required for pilot ColaLife Pilot | Pilot Structure | Zambia

23. Design and test EIC materials Develop prototype EIC materials Set-up phase Test with sample communities within the pilot area(s) Refine as required Produce the EIC materials in the formats and quantities required for the pilot ColaLife Pilot | Pilot Structure | Zambia

24. Baseline study Collect baseline data in control and pilot districts Set-up phase Design data collection methods in control and pilot districts for implementation phase Baseline report plus methodology for the collection of baseline/control data during pilot ColaLife Pilot | Pilot Structure | Zambia

25. Parallel study If possible, draw up specification and research manufacturing options Assess other options for the promotion and uptake of SODIS in remote rural areas A report on the SODIS options for the post-pilot roll-out phases SODIS research and development Assess the feasibility of producing a SODIS enabled AidPod for post pilot roll-out phases If not possible, look at other options including refining the SODIS bag ColaLife Pilot | Pilot Structure | Zambia

28. ColaLife Pilot | Organisational Structure | Zambia Funders Governance Project management Accountable Body ‘ Last mile’ Distribution Packing Distribution To District Social Marketing M & E Dissemination Partner 3 Partner 2 Partner 1 Partner 4

32. Text