2. Date Task Completed
7th February 2011 Create a calendar for the planning task and preparation of interview questions. x
8th February 2011 Organization of models - send out e-mails. x
10:30am - Mock up and detailed plan of front page. Create a brief (identify
9th February 2011 audience, colour scheme etc.). x
4pm - Organization of props and costume. x
7pm - Create a variety of mastheads (test different fonts).
9pm - Start creating the storyboard of the camera shots and framing for the
photoshoot on Thurs and Fri. x
10th February 2011 8:45am - Amber Roberts' photoshoot in Rotherfield + Photos of location. x
x (Photos of
10:30am - Crystal Symonds' photoshoot in Deanfield + Photos of location. location to do)
1pm - Flat planning.
5pm - Organization of location (location recce, etc). x
7pm - Completion of storyboard. x
x (Photos of
location need
to be
11th February 11:55am - Emma Tomkins' photoshoot at D4, Deanfield + photos of location uploaded)
12:30am - Update of location recce. x
1:30pm - Mood board for colour, font type, use of language, layout, framing of
shots.
2pm - Reflection.
4pm - Submission.

3. Further scheduling
by phone.
Models: Crystal Symonds – 955516@henleycol.ac.uk
tel: 07805169133
Amber Roberts – 950558@henleycol.ac.uk
tel: 07403556668
Emma Tomkins – 954544@henleycol.ac.uk
Screenshots of the emails sent to the models
through the college system and their responses,
showing interaction and forward planning.
Model Date & Time Location
Confirmed
schedule:
Amber Thursday, 10th February – 8:45am Rotherfield Sports Hall, Henley College
Crystal Thursday, 10th February, 10:30am Deanfield Reception, Henley College
Emma Friday, 11th February – 11:55am D4, Deanfield, Henley College
Due to the bad weather, further photoshoots
will be scheduled for next week.

4. ACTIVITY IS THE LOCATION ADDITIONAL COMMENTS
Location 1: Back of the SUITABLE FOR
PRODUCTION?
Rotherfield Hall
Look around the location. √ Simple brick wall – artistic
Talk to people there, organise filming permissions. n/a Site is outside the college
building
Identify the equipment you need to use. √ Digital camera, long gold Good quality images.
earrings and a light, short Associating with the
dress for the model. country style.
Examine and identify any potential health and safety issues √ Grass nearby the shooting
(Both people and equipment related issues e.g. crowd numbers being location might be slippery
Image controlled; using safe cabling practices and video equipment being set as it‟s raining slightly. Extra
up in a sensible location that does not block access points or that are has to be taken when
damages the environment or frightens livestock) going up or down steeper
hills.
Check the position of the sun and lighting conditions. √ Occasional, weak sunlight.
The lighting is not as bright
as I had hoped, however
not having a lot of time for
the shoot I will take the
photos and lighten them in
editing.
Look for interesting shots and camera angles. √ Conforming to the
storyboard
Check the electricity supply. (For the majority of exterior locations you √ Outside location, using
will be using battery power) battery power.
Image
Do a test sound/video recording and check for potential noise problems √ Location is a remote setting
(traffic noise may be a problem; is a location on a main flight path to an on college site, behind the
airport?) building, I‟ll be taking the
photos during lesson time
to avoid crowds.
Confirm times and dates with technical crew/actors or anybody you are √ Times confirmed via e-mail
interviewing, etc. and telephone. Schedule
on previous page.
This image will
Arrange car parking, access, loading, security, where possible. n/a n/a
be intended for
the contents Make sure everybody concerned with your video production knows what √ I explained to my model
is happening and what is expected of them when on location. what frames and shots I will
page be taking, and what the
focus will be.

5. ACTIVITY IS THE LOCATION ADDITIONAL COMMENTS
SUITABLE FOR
Location 2: D4, Deanfield PRODUCTION?
site Look around the location. √ Bench by a pathway,
surrounded by trees – country
style, conforming to the genre
of my magazine.
Talk to people there, organise filming permissions. n/a On college site.
Identify the equipment you need to use. Digital camera, guitar, boots, Conventional to the country
checkered shirt and a white genre and digital camera for
flower hair pin. good quality images.
Examine and identify any potential health and safety issues √ The location is on a slight hill,
(Both people and equipment related issues e.g. crowd numbers and the model might fall on
being controlled; using safe cabling practices and video equipment high heel boots.
being set up in a sensible location that does not block access points
or that damages the environment or frightens livestock)
Check the position of the sun and lighting conditions. √ The sun is weak, and the
weather is inconveniently
dark, however the needed
brightness will be edited in
through photo editing
programs.
Look for interesting shots and camera angles. √ I tried a variety of shots, close
ups and frames and picked
the most suitable one
considering the bad weather.
Check the electricity supply. (For the majority of exterior locations √ No electricity supply
you will be using battery power) necessary. Power for the
digital camera obtained from
battery.
Do a test sound/video recording and check for potential noise √ Noise may come from the
problems (traffic noise may be a problem; is a location on a main music room however this will
flight path to an airport?) not affect the photoshoot.
Confirm times and dates with technical crew/actors or anybody you √ Confirmed verbally and
are interviewing, etc. through mobile messaging.
Arrange car parking, access, loading, security, where possible. n/a n/a
Make sure everybody concerned with your video production knows √ I gave details about the shoot
what is happening and what is expected of them when on location. (shots, frames, angles) and
explained the props that will
be used, and the effect I‟m
trying to achieve,

6. ACTIVITY IS THE LOCATION ADDITIONAL COMMENTS
Location 3: Outisde the SUITABLE FOR
PRODUCTION?
library Look around the location. √ Stairs outside the building.
Darker , melancholy setting
associated with reflection and
song writing,
Talk to people there, organise filming permissions. √ On college site.
Identify the equipment you need to use. √ Digital camera, flower The costume usually associated
hair pin, checkered shirt with the country style.
and boots.
Examine and identify any potential health and safety issues √ No major health and safety
(Both people and equipment related issues e.g. crowd numbers hazards identified, except the
being controlled; using safe cabling practices and video equipment stairs might be slippery due to
being set up in a sensible location that does not block access points the weather.
or that damages the environment or frightens livestock)
Check the position of the sun and lighting conditions. √ The location is fairly dark
however light will be coming
through the whole in the brick
wall complementing the model‟s
face and emphasizing on the
props.
Look for interesting shots and camera angles. √ I tested different angles in order
to frame the model as well as the
rays of light coming through the
window.
Check the electricity supply. (For the majority of exterior locations √ No electricity power needed for
you will be using battery power) his shoot.
Do a test sound/video recording and check for potential noise √ Noise may come from the nearby
problems (traffic noise may be a problem; is a location on a main classrooms and canteen, but
flight path to an airport?) there‟s no reason why it would
affect the shoot.
Confirm times and dates with technical crew/actors or anybody you √ Confirmed verbally and via
are interviewing, etc. mobile phone messaging.
Arrange car parking, access, loading, security, where possible. n/a n/a
Make sure everybody concerned with your video production knows √ I informed the model about the
what is happening and what is expected of them when on location. shots and frames I‟ll be testing
out and what meaning I tried to
convey with the particular props.

7. ACTIVITY IS THE ADDITIONAL COMMENTS
Location 4: D4, music LOCATION
SUITABLE FOR
room PRODUCTION?
Look around the location. √ It is suitable for the genre of the magazine
as it‟s the music room which has a lot of
instruments in the background.
Talk to people there, organise filming permissions. √ I asked one of the music teachers if I
could use the room during lunched time
and I got the permission.
Image Identify the equipment you need to use. √ Digital camera, guitar
Examine and identify any potential health and safety issues √ There are a lot of cables, wires and
(Both people and equipment related issues e.g. crowd numbers instruments around the room.
being controlled; using safe cabling practices and video equipment
being set up in a sensible location that does not block access points
or that damages the environment or frightens livestock)
Check the position of the sun and lighting conditions. √ The windows are slightly tinted so less
sunlight will come through, however the
artificial light will be switched on for a
better photo.
Look for interesting shots and camera angles. √ I wanted a simple shot for this so that the
focus is on the model and the props,
Image Check the electricity supply. (For the majority of exterior locations √
rather then the complexity.
No electric power is needed for this shoot.
you will be using battery power) Digital camera is battery powered.
Do a test sound/video recording and check for potential noise √ Noise may come from other music rooms
problems (traffic noise may be a problem; is a location on a main nearby however this will not affect the
flight path to an airport?) photoshoot.
Confirm times and dates with technical crew/actors or anybody you √ Schedule changed for this model.
This photo is intended are interviewing, etc. Confirmed via email.
for the contents page. Arrange car parking, access, loading, security, where possible. n/a n/a
Make sure everybody concerned with your video production knows √ I described the frames and shots I will be
what is happening and what is expected of them when on location. taking with emphasis on the effect they will
create. I explained the most suitable
position for the model and the facial
expression.

8. Long shot- setting the atmosphere
Long shot – establishing the setting
Long shot – simple and artistic.
and atmosphere.
Focus on mis-en-scene. No
surrounding distractions.
Long shot
(will be
cropped Long shot – it will
for the become a mid-shot
double after editing.
page
spread)

9. Long earrings for the
shot which White mid length
emphasises the Country style, checkered dress with blue
make-up and shirt. Loose, checkered flowers –
costume. tops are associated with emphasising on the
country music. nature of the style
and the singer‟s
youth.
White flower hair
pin – to convey the
artists‟ youth and
innocence.
Image
Boots – another piece of
fashion I found recurring in
Country Weekly magazine –
reflecting the country fashion
Guitar – the instrument
and style.
which is most frequently
heard in country music.

10. Brief
Genre: Country
Skyline
Target audience & market: Aged 16-28 (predominantly females), Puff
United States
Colour scheme: White, yellow/orange, brown, black (occasionally Masthead
green) – natural colours
Mode of address: Personal, frequent use of “you”, “your” and “us”
to create a connection and sense of community.
Date line and issue
number
Tagline
Cover Line
Main Image
Cover Line
Main cover line
Cover Line
(lead article)
Cover Line
Bar code
and price Buzz word
Buzz word

11. Contents Page
Front Cover Double
Page
Spread
back up
Double Page Spread photo
Contents Page
Contents Page
Poster

13. Sky Line Main
title imag
The Canon
e
Duffer Advert Double page spread image
Double page spread
Main of St text Body
Image George text
Devlin
1 Title 2
advert 3 4 5 6 7 8 9 10 11
Pull
Main imag
Main imag quot
image image e
image Body of intervi Main e e
Double page.......
article image image
text ew Body
image Body text text
title
12 13 14 15 16 17 18 19 20 21 imag 22 23
e
heading heading imag
heading
Bod advert e imag
Body Body of Main Advert for Body of e
y image Main Subscripti
text text image i Body of bob text
text image Body of on offer
Body of m text com.com
text advert a text
24 25 26 27 28 29 g 30 31 32 of
Body
33
image 34 35
text
e
Heading sky line double page Heading Heading Heading
Body title Heading title title
title spread image
of i Bod title
m Body i
text y of image Body Bod Bod
i Body of a of text Main m image
text Body of imag of text y of y of
m g image a
text text e text text
a Bod Body of 44 g 45
e Body
g 36 y of text e
37 38 of text 39 40 41
Body of 42 Body of text
43 Body of text 46 47
e text text
Head line double page i
spread imag
i Body Head i m image image image
Body e
m of textBod line m a
of text Body image Body Head line
a y of Bod Bod a g Advert
i of Head of Bod
g text y of image y of g e Body lacoste
m text line text y of
e Body Bod text text Body of e imag pi of text
a text pi
Body of text
48 text
of g 49 y of 50 51 52
text 53 e
Body of 54 of text 55
Body c
c56 57
e text text

14. Message
Walmart Article
Carrie from the „This month‟ Faith Hill Image
Advert Article
Underwood editor Section – album
“Play On” Contents review of the advert
album month
advert Credits Ipad advert
Advert
Double Main feature
page spread Double Double Double
article Double
page page Play.com page Continued
(image) page Article
spread spread spread advert spread
Double (image) Double
(image) (text) (image)
Taylor Swift
page spread page spread
Album
(text) Advert (text)
advert
Double page
Continued Double page spread (image) Lady
spread (text)
Double page
spread (images) Reba McEntire Antebelum Tim
article McGraw Brad Paisley Article
album Article advert
advert album
Crystal Symonds Double
offer
album advert – page
Double page Advert
spread
related to the artcile spread (text) Advert
(text)
Double
Image Article Article page spread Double Faith Hill
Image page Image interview Allison
(text) Krauss
spread
(image) article
Article Double
page spread
(image)
New Kellie
Correspondin albums Carrie Pikler Your
g image Downl Miranda Faith Hill
Underwo letters
Music reviews
image
Music review
oad Lambert album advert and tour
“Your pictures” section this od tour avert
tour dates dates in left
month promoti
New and album column
Music
albums on and
review advert dates
reviews Merchan
dise

15. Blumler and Katz‟s Uses and Gratifications theory states that the audience plays
an active role when choosing media texts and simply „what people do with media‟
(Katz, 1959). According to the theory, media texts fulfil four main needs:
Personal Identity: Text which allows us to Entertainment (Diversion): Allows us to
discover something about ourselves by escape from our daily lives, for example by
agreeing or disagreeing with what we see. watching TV dramas or action movies, or
reading about music artists’ lives.
Information (Surveillance): Text which Personal Relationships: Media texts appeal
enables us to find out something about to certain social groups and after
the world. It keeps us informed and up to consuming a media text a particular social
date with what’s going on around us, group can communicate and relate to each
whether it is news, music or appeals, etc. other by this text.
I will aim for my magazine, Country Avenue, to apply to Information,
Diversion and to some extent Personal Relationships out of the four
categories. I will create this through my content (interviews, artist profiles) and
mode of address.

16. Planning is a vital aspect of this project. Firstly, I created a calendar with brief details about what I was going to
do each day – precise to the hour. In the calendar I ticked off tasks which I had completed to help me keep track of
my progress. I made a list of five models who I thought would suit the country themed magazine and verbally
asked them if they‟d be available for a photoshoot. Three of them had agreed to be part of the shoot. The same
day I sent out an e-mail via the college system with a rough schedule of times and dates and requested for a
confirmation or adjustment for those dates. I kept in contact with each of the models in college, through mobile
phones and online to let them know that the shoot is still going ahead. On the first day of the photoshoot, due to
the bad weather I hadn‟t been able to go ahead with Crystal‟s photoshoot as it was raining, the benched were wet
and there was a misunderstanding with the student who was lending me the guitar. Therefore, this weekend I will
be sending out another e-mails asking Crystal for another shoot. Amber and Emma‟s photoshoot went ahead
successfully as they were under a roof or inside the building.
I organised the locations keeping in mind the suitability of the settings as well as trying to pick spots where the
crowds aren‟t big. I had chosen simple locations so that the background isn‟t distracting, but artistic, so that the
audience is able to focus on the model and the mise-en-scene, not the surroundings. Filling out the location recce
informed me in depth about the circumstances I would need to take into consideration. Furthermore, I made
sketches of the “storyboard” which illustrates the specific types of shots and camera angels for the images. I
decided that I will take them all using long shot, so that I can edit and alter them as I go on. I accurately organised
the mis-en-scene, having asked my friend for a guitar (the instrument mostly associated with the genre), flower
hair pins (emphasising on youth) and a checkered shirt which is quiet loose and follows the codes of country style
and music.
I created four different types of font for the masthead, and I will ask my audience to pick the one they prefer so I
can make my final decision. I also outlined the brief details of the magazine purpose and style to refer back to as I
go on. In addition, the flat planning research supported me in creating my own layout for the front page (following
conventions) and flat plan for the pages of my magazine, which helped me visualise my magazine. I picked natural
colours for the main colour combination, with the intention that it conveys the theme of country and the
environment. I will be using the personal mode of address to create a bond between the editor and the audience,
as well as a feeling of community.