Who is the audience Keep them “in the know” Spark conversation The 7 Stages and logical touch points along this customer referral life cycle look something like this. Know - Your ads, article, and referred leads Like - Your web site, reception, and email newsletter Trust - Your marketing kit, white papers, and sales presentations Trial - Webinars, evaluations, and nurturing activities Core - Fulfillment, new customer kit, delivery, and financial arrangements Repeat - Post customer survey, cross sell presentations, and quarterly events Refer - Results reviews, partner introductions, peer 2 peer webinars, and community building
