2011 Jeep Grand Cherokee brochure provided by Cole Jeep located near Kalamazoo, MI. Find the 2011 Jeep Grand Cherokee for sale in Michigan; call about our current sales and incentives at (888) 408-4581. http://www.colechrysler.com/
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2011 Jeep Grand Cherokee Cole Jeep Kalamazoo MI
1. Cole Jeep
15514 W Michigan Ave. All-New 2011
Marshall, MI 49068
(888) 408-4581
Jeep® GR and cheRokee
http://www.colechrysler.com/ Launch
pRoduct insiGht – quick Facts
With Respect to the classic,
Jeep intRoduces ®
a BlockBusteR sequel
As one of the most recognized brands in the world, Jeep has consistently
provided owners with a sense of freedom and adventure whether it’s
off-roading through the wild, or maneuvering through cities and suburbs.
Nearly two decades ago Jeep invented the premium SUV segment with the
Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the
formula with the fourth-generation, 2011 Jeep Grand Cherokee by balancing
legendary Jeep capability with sophistication to deliver a premium driving
experience for all adventures.
As a retail Sales Consultant, you will show current owners, as well as SUV
and crossover shoppers, that the all-new Grand Cherokee delivers on all
counts by providing legendary four-wheel-drive Jeep capability, the finest
on-road refinement and luxurious comfort with a world-class interior cabin.
BReakinG neWs:
2011 GRand cheRokee
scheduled Maintenance adVantaGe
(see paGe 5)
suV/cuV MaRket oppoRtunities
SUV Market Share: 21% Combined Market Share of 30% represented 2.3 million units sold (vs. industry sales of 7.8 million).
CUV Market Share: 9% Current owners: 824,000 bought new and still own a Grand Cherokee. Source: RL Polk Data (CYTD-Nov.09)
2. Cole Jeep
15514 W Michigan Ave. All-New 2011
Marshall, MI 49068 Jeep® GR and cheRokee
(888) 408-4581 Launch
http://www.colechrysler.com/
pRoduct insiGht – quick Facts
Why is GRand cheRokee a GReat choice?
the key Reasons to Buy
the Most capable Grand cherokee ever, combining legendary Jeep the Most luxurious Jeep ever With World-class, Refined interiors
capability With premium on-Road Refinement
• Use of premium materials including soft touch materials on all customer
• Choice of three 4WD systems contact points, real wood, real leather and chrome highlighting
• NEW Jeep Selec-Terrain™ System • More interior room including 4 additional inches of rear leg room
• NEW Jeep Quadra-Lift™ Air Suspension • Heated steering wheel, heated and ventilated front seats, reclining rear seats
• NEW independent front and rear suspension systems • NEW CommandView® dual-pane panoramic sunroof
• NEW body structure provides 146% increase in torsional stiffness for
improved NVH
over 45 safety and security Features
improved Fuel efficiency • NEW Adaptive Cruise Control with
Forward Collision Warning System* (late
• NEW Pentastar™ 3.6L flex-fuel V6 availability)
engine with a fuel economy improvement
of 11% – to 16/23 EPA City/Highway • NEW Ready Alert Braking
(4x2 models) and a 500-Mile Range • NEW Blind Spot Monitoring and Rear
• 5.7L V8 engine with fuel-saving MDS and Cross-Path Detection (late-availability)
Variable Valve Timing Technology • NEW standard Active Head Restraints
• Standard full-length side-curtain airbags and NEW standard seat-mounted
side thorax airbags
cargo-carrying Versatility and unsurpassed trailer tow capability
• Standard Electronic Stability Control* with Electronic-roll Mitigation, Hill-
start Assist, Trailer-sway Control and available Hill Descent Control
advanced technology Features
that inform, entertain and Make life easier
• NEW available power liftgate
• 19% improvement in cargo volume (35.1 cu.ft.)
• Fold-flat front passenger seat
• Towing capacity of up to 5,000 lbs for V6 models (when properly equipped) • NEW Keyless Enter-N-Go
• Towing capacity of up to 7,400 lbs on 4x2 V8 models and 7,200 lbs on 4x4 V8 • NEW Smart Phone “My Jeep” Application (industry first)
models (when properly equipped) • NEW Media Center 430N CD/DVD/HDD Garmin Navigation with Uconnect
Phone and SIRIUS Travel Link
• NEW Media Center 730N CD/DVD/HDD Premium Navigation with Voice
Recognition and SIRIUS Traffic
• Premium Alpine audio system with nine speakers, surround sound and a 506-
watt sub woofer
2
3. Cole Jeep
15514 W Michigan Ave. All-New 2011
Marshall, MI 49068 Jeep® GR and cheRokee
(888) 408-4581 Launch
http://www.colechrysler.com/
pRoduct insiGht – quick Facts
key FeatuRes
2011 Jeep GRand cheRokee suVps hiGhliGhts
saFety/secuRity
• Available SmartBeam™ intelligent headlamp system
• Front Active Head Restraints*
• Available Forward Collision Warning System* (late availability)
• Available Adaptive Cruise Control* (late availability)
Value
• Electronic Stability Control* with Electronic-roll Mitigation, Hill-start Assist,
• 3-Year/36,000-Mile Basic Limited Warranty* with Roadside Assistance and
Trailer-sway Control and available Hill Descent Control
5-Year/100,000-Mile Powertrain Limited Warranty*
• Four-wheel disc ABS with Traction Control and Brake Assist
• All-new V6 provides improved fuel economy and improved fuel range (can
• Ready Alert Braking* travel up to 500-miles on one tank of gas) and proven V8 offers significant
• Available Blind Spot Monitoring System* with Rear Cross Path Detection* fuel efficiency with MDS
(late availability) • Available heated steering wheel and available ventilated and heated front
• Available ParkView® Rear Back-Up Camera* and available ParkSense® Rear seats with heated rear seats
Park Assist System* • SIRIUS® Satellite Radio* with free one-year subscription service
• Front seat-mounted side Thorax air bags* • Uconnect™ Multimedia features provide the flexibility to play a variety of
• Side-curtain air bags* media, including MP3 and WMA formats from CDs, DVDs, USB drives and
SIRIUS® Satellite Radio*
• Available SIRIUS Travel Link* provides drivers with up to the minute
utility information on gas prices to movie listings and SIRIUS Traffic* which
• Available Jeep Memory System continuously monitors traffic in 78 markets
• Enhanced IP • Available Uconnect® Navigation* featuring all-new Garmin navigation
• Enhanced EVIC
• Keyless Enter-N-Go peRFoRMance
• Large flexible cargo capability with available rollaway tonneau cover and • All-new 3.6L DOHC Flex-Fuel V6 improved fuel economy by 11% (Based on
under-cargo-floor storage bins EPA est. 16 city/23 hwy – 4x2) while increasing horsepower by 38% to 290
• Available new power liftgate hp, and increasing torque by more than 10% to 260 lb-ft
• Towing capability of 5,000 lbs on V6 models and up to 7,400 lbs on V8 4x2 • Available 5.7L V8 engine with VVT featuring MDS produces 360 hp and 390
models (when properly equipped) lb-ft of torque
• 60/40 split-folding rear seat with improved legroom and 12° reclining rear seat • Trail-Rated® off-road performance with two available full-time four-wheel-
drive systems (Quadra-Trac II® and Quadra-Drive® II)
• Selec-Terrain™ System available with Quadra-Trac II® and Quadra-Drive® II
• Available Quadra-Lift® Air Suspension system
• All-new body structure’s torsional stiffness is 146% stiffer and Uniframe
construction is stiffer, stronger and more durable
• All new front and rear independent suspension
stylinG
• Aerodynamic sculpted body with athletic Jeep® exterior styling featuring
seven-slot front grille, and trapezoidal wheel openings
• 20-inch wheels (standard on Overland and available on Limited)
• Available CommandView® dual-pane panoramic sunroof
• World-class interior featuring premium soft touch materials and refinements
such as Nappa leather on Overland (late availability) and real wood on the
steering wheel
3
5. All-New 2011
Jeep® GR and cheRokee
Launch
BReakinG neWs – 2011 GRand cheRokee scheduled Maintenance adVantaGe!
2011
Grand Cherokee 2011 Equinox 2011 Pilot 2011 RX350
2011 GRand cheRokee scheduled Maintenance: BetteR than cheVy, honda & leXus
the coMpaRison
• Marketing Comparison Set [4x4/V6] 2011 GRand cheRokee
- 2011 Grand Cherokee - 2010 Honda Pilot has the loWest scheduled Maintenance cost
- 2010 Chevy Equinox - 2010 Lexus RX350 coMpaRed to 2010 cheVy equinoX, 2010 honda pilot
• Scheduled Maintenance Costs compared over a period of
and 2010 leXus RX350
5 yrs/75,000 miles:
- Using each OEMs published maintenance schedule $5,000
- Using each OEMs most stringent maintenance schedule $4,176 $4,064
• Repair Costs for current models were obtained using retail labor and $4,000
parts costs as reported in the Mitchell’s Repair Manual [accepted industry
source for retail parts and labor pricing] $2,935
$3,000
• 2011 WK Maintenance Costs were determined by: $2,322
- Identifying all “carryover” maintenance items
$2,000
- Identifying all new maintenance items
- Applying all adjusted labor times based on Serviceability studies conducted
during the Program $1,000
- Inserting the new 2011 severe maintenance interval [4,000 mile oil change
with extended 8,000 mile interval]
$0
2011 2010 Equinox 2010 Pilot 2010 RX350
Grand Cherokee
Maintenance cost adVantaGe coMpaRison
2010 chevy equinox 2010 honda pilot 2010 lexus RX350
• Requires almost twice as many tire rotations vs. • Requires 2 transmission fluid changes vs. 1 for • Requires almost twice as many tire rotations vs.
Grand Cherokee Grand Cherokee Grand Cherokee
• Requires a tire pressure monitor recalibration • Requires brake fluid replacement every 45,000 • Requires body frame tightening every 15,000
after each tire rotation; not required for Grand miles; not required for Grand Cherokee miles; not required for Grand Cherokee
Cherokee • Requires a timing belt change at 60,000 miles; • Requires brake fluid change every 60,000 miles;
• Requires more frequent oil changes than Grand not required for Grand Cherokee not required for Grand Cherokee
Cherokee • Requires 5 air filter replacements vs. 2 for Grand • Requires cabin air filter cleaning between
• Requires a mandatory coolant change; not Cherokee replacements; not required for Grand Cherokee
required for Grand Cherokee • Requires a mandatory coolant change; not • Requires re-torque for drive shaft; not required
Note: Equinox will soon transition from publishing schedules to a required for Grand Cherokee for Grand Cherokee
full dependence on a conditioned-based maintenance approach
Note: Honda is transitioning from publishing mandatory
schedules by introducing “Maintenance Minder,” which employs a
conditioned-based maintenance strategy.
5