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The Startup Of You    by Reid Hoffman and Ben Casnocha   •“Silicon Valley revolutionizes entireindustries through the way ...
Slideshow put together by:Colin Postpost.colin@gmail.comFreelance Vendor and MarketeerFreelance writingwww.expat-chronicle...
Invest in Yourself• Actionable steps from each chapter of The  Startup of You.• Steps are designated to do in the next day...
Round 1                 In the next day:1. Update LinkedIn summary to articulate competitive   advantages. “Because of my ...
Round 1                  In the next week:1. Identify 3 people striving toward similar   aspirations. How did they get the...
Round 1                 In the next month:1. Review how you spent your last six Saturdays.   How you spend your free time ...
Round 2                  In the next day:1. List your uncertainties, doubts, questions   about your career. List hypothese...
Round 2                    In the next week:1. Meet someone who used to work in your niche who   pivoted to a new career p...
Round 2                In the next month:1. Begin a side project for nights and weekends   oriented around a skill or expe...
Round 3                   In the next day:1. Identify 5 people you spent the most time with   in the last 6 months. Are yo...
Round 3                In the next week:1. Introduce two people who don’t know each   other. Then think of a challenge you...
Round 3                In the next month:1. Pick a weaker tie in your network who you’d   like to forge a stronger allianc...
Round 4                 In the next day:1. Budget time for randomness. Read a book   you wouldn’t otherwise read, take a  ...
Round 4                 In the next week:1. Find an industry event or ideas conference to   attend in the next six months....
Round 4               In the next month:1. Start your own group of association. Regular   luncheon, one-time meetup – what...
Round 5                 In the next day:1. Reflect on risk in your life. Rank your projects   from most to least risky. Th...
Round 5                In the next week:1. Identify and take on risks that are acceptable   to you but others avoid. Are y...
Round 5                In the next month:1. Plan to increase the short-term volatility in   your life. How can you take on...
Round 6                 In the next day:1. Adjust LinkedIn feed to show most helpful   info. Select which types of updates...
Round 6                   In the next week:1. Sort your connections into domain expertise   categories. Who do you know ve...
Round 6                In the next month:1. Schedule 3 lunches in the next few weeks: 1   with someone higher than you in ...
The End       Colin Post post.colin@gmail.comwww.expat-chronicles.com     Prepared by Colin Post – find me at         www....
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The Startup of You

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Actionable steps from each chapter of The Startup of You by Reid Hoffman and Ben Casnocha.

Publicado en: Empleo, Tecnología, Empresariales

The Startup of You

  1. 1. The Startup Of You by Reid Hoffman and Ben Casnocha •“Silicon Valley revolutionizes entireindustries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.” - Marc Andreessen Prepared by Colin Post – find me at www.expat-chronicles.com
  2. 2. Slideshow put together by:Colin Postpost.colin@gmail.comFreelance Vendor and MarketeerFreelance writingwww.expat-chronicles.com Prepared by Colin Post – find me at www.expat-chronicles.com
  3. 3. Invest in Yourself• Actionable steps from each chapter of The Startup of You.• Steps are designated to do in the next day, week, or month. Prepared by Colin Post – find me at www.expat-chronicles.com
  4. 4. Round 1 In the next day:1. Update LinkedIn summary to articulate competitive advantages. “Because of my [skill/experience/strength], I can do [type of professional work] better than [specific types of other professionals in my industry].2. How would other professionals you work with write the above sentence (describe competitive advantage)? If there’s a gap, you have self- judgement problem or marketing problem. Prepared by Colin Post – find me at www.expat-chronicles.com
  5. 5. Round 1 In the next week:1. Identify 3 people striving toward similar aspirations. How did they get there? Bookmark their LinkedIn profiles, subscribe to their blogs and tweets. Track their evolution, take insight and inspiration.2. On LinkedIn and Twitter, follow companies you’re interested in. Track emergence of new opportunities and risks.3. List your key assets in context of market reality. Examples: I excel at public speaking (BAD). I excel at public speaking on engineering topics, compared to other engineers (GOOD). Prepared by Colin Post – find me at www.expat-chronicles.com
  6. 6. Round 1 In the next month:1. Review how you spent your last six Saturdays. How you spend your free time may reveal true interests and aspirations.2. If you stopped going to the office, what would NOT get done? What’s a day in the life of your company without you there? That’s where you add value, your strengths.3. Create a soft-asset investment plan that emphasizes learning about growth markets and opportunities (trips, conferences, new classes). Email your plan to three trusted connections to hold you accountable. Prepared by Colin Post – find me at www.expat-chronicles.com
  7. 7. Round 2 In the next day:1. List your uncertainties, doubts, questions about your career. List hypotheses around these uncertainties – what do you need to figure out in order to know whether you stick with Plan A or pivot to Plan B?2. Write out your current Plan A and Plan Z, and note what possible Plan B moves are available to your current situation.* Plan Z is ultimate backup plan (moving in with parents, waitingtables, cashing out 401k) Prepared by Colin Post – find me at www.expat-chronicles.com
  8. 8. Round 2 In the next week:1. Meet someone who used to work in your niche who pivoted to a new career plan. How did they make the shift? Why? Was it a good move? What were the signs that the time was right?2. Plan to develop more transferable skills which are broadly useful to other jobs. Writing, management experience, tech/computer skills, people smarts, international experience or a second language. Once you’ve chosen, make a concrete action plan to stick to. Prepared by Colin Post – find me at www.expat-chronicles.com
  9. 9. Round 2 In the next month:1. Begin a side project for nights and weekends oriented around a skill or experience that is different but related. Ideally, collaborate on this project with someone in your network.2. Establish an identity independent of your employer, city, industry. Reserve a personal domain (yourname.com). Print business cards with just your name and personal email. Prepared by Colin Post – find me at www.expat-chronicles.com
  10. 10. Round 3 In the next day:1. Identify 5 people you spent the most time with in the last 6 months. Are you happy with the influence those 5 people are having on you? Prepared by Colin Post – find me at www.expat-chronicles.com
  11. 11. Round 3 In the next week:1. Introduce two people who don’t know each other. Then think of a challenge you’re dealing with and ask an existing connection for an introduction to someone who could help. Offer a small gift.2. Imagine you got laid off today. Which 10 people would you email for advice? Reach out now. Prepared by Colin Post – find me at www.expat-chronicles.com
  12. 12. Round 3 In the next month:1. Pick a weaker tie in your network who you’d like to forge a stronger alliance. Help him or her by sending interesting articles, helping with a presentation, or forwarding jobs.2. Create an “interesting people fund” for coffees, lunches, and travel costs to meet new people and shore up existing relationships. Prepared by Colin Post – find me at www.expat-chronicles.com
  13. 13. Round 4 In the next day:1. Budget time for randomness. Read a book you wouldn’t otherwise read, take a coworker from a different department to lunch, attend a speech or seminar in different field.2. Take the most curious person you know to lunch, and try to get infected by their sense of awe. Prepared by Colin Post – find me at www.expat-chronicles.com
  14. 14. Round 4 In the next week:1. Find an industry event or ideas conference to attend in the next six months.2. Set aside a “yes day” – say yes all day and note the serendipity that results.3. Identify those in your network who always find interesting opportunities. Try to understand why they’re hubs of opportunity and resolve to meet more people like them. Prepared by Colin Post – find me at www.expat-chronicles.com
  15. 15. Round 4 In the next month:1. Start your own group of association. Regular luncheon, one-time meetup – what’s important is you convene friends and exchange ideas. Create a simple wiki or LinkedIn group to organize and share details.2. Subscribe to pubs like Wired or MIT Tech Review. Identify friends who are early tech adopters. Understand tech, social, econ trends that might create new opportunities. Prepared by Colin Post – find me at www.expat-chronicles.com
  16. 16. Round 5 In the next day:1. Reflect on risk in your life. Rank your projects from most to least risky. Think hard about the real downside and upside possibilities and be sure you’re not exaggerating overall riskiness. Where there’s uncertainty, are you mistakenly ascribing risk? Prepared by Colin Post – find me at www.expat-chronicles.com
  17. 17. Round 5 In the next week:1. Identify and take on risks that are acceptable to you but others avoid. Are you okay having less money in savings with a low-paying but high-learning job? Or maybe a month-to- month contract as opposed to something long-term? Find a project with these kinds of risks. Prepared by Colin Post – find me at www.expat-chronicles.com
  18. 18. Round 5 In the next month:1. Plan to increase the short-term volatility in your life. How can you take on new projects (or jobs) that involve more ups and downs – more uncertainty?2. Revisit your Plan Z. Is it still viable? If your Plan A were to unravel, will you still be in the game? Consult your mentors to help think through contingencies. Prepared by Colin Post – find me at www.expat-chronicles.com
  19. 19. Round 6 In the next day:1. Adjust LinkedIn feed to show most helpful info. Select which types of updates you want. Save search queries on relevant topics at linkedin.com/signal.2. Are you following the right people on Twitter? Adjust if necessary. Prepared by Colin Post – find me at www.expat-chronicles.com
  20. 20. Round 6 In the next week:1. Sort your connections into domain expertise categories. Who do you know very well? Who is very smart in general? Who’s your go-to person on technology? Interpersonal issues?2. Make a list of 2-3 top issues you think about. Keep related questions in mind to raise in conversation.3. Post one article a week to an email list, blog, Twitter followers, FB friends, or LinkedIn connections. Pushing interesting info increases chances of receiving valuable info. Prepared by Colin Post – find me at www.expat-chronicles.com
  21. 21. Round 6 In the next month:1. Schedule 3 lunches in the next few weeks: 1 with someone higher than you in same industry, 1 with old friend, 1 from adjacent industry. Engaged conversation leads to serendipitous intelligence.2. Become a go-to person for other people in your network. Make your interests and skills known via blogging, email, discussion groups. Prepared by Colin Post – find me at www.expat-chronicles.com
  22. 22. The End Colin Post post.colin@gmail.comwww.expat-chronicles.com Prepared by Colin Post – find me at www.expat-chronicles.com

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