Learn how to get started with getting online reviews from your customers to help your business grow.

1. HOW SMALL
BUSINESSES
CAN HARNESS
THE POWER OF
REVIEWS TO
INCREASE
SALES
Webinar

2. ABOUT
THE SPEAKERS
VP of Marketing, BBB
• Oversees brand management, digital
marketing, advertising and communications.
• Decade of experience in broadcast
journalism
• www.BBB.org
David Quinlan
VP of Demand Gen, BirdEye
• Oversees lead gen, sales enablement, and
revenue.
• 20 years experience across enterprise and
SMB companies.
• www.BirdEye.com
Janelle Johnson
CEO, FastMarkIt
• Successful with helping startups and SMBs
utilize digital marketing to increase sales.
• 10 years proven track record of producing high
ROI and results.
• www.FastMarkIt.com
Suttida Yang

3. TODAY’S
AGENDA
1. Top stats and reasons why online
reviews are important
2. Success stories from BBB &
BirdEye
3. How to get started with getting
online reviews from your customers
4. Q&A

4. Before we dive
in…Are you struggling to get reviews for your
business?
Answer with a YES or NO

5. Why Do Reviews Work So Well?

6. of customers trust
online reviews as
much as personal
recommendations
(BrightLocal)
88%
Positive reviews
sell up to 200%
more products
(WebRepublic)
200%
of customers will
use a business
with at least a
4-star rating
(Cornell University)
92%

7. Reviews help with local SEO
choose a business on page 1 of search results,
and they favor the local results.
91%

8. • Increased nationwide rating from 3.5 to 4.1
• Generated 7x more Google reviews, 2x
more Facebook reviews
• 411 negative reviews routed directly to
management through BirdEye platform for
immediate issue resolution
Coastal Ridge
• Held a consistent 4.3 overall ranking with
2x more locations and 175% more reviews
Increased same-store sales with higher
ratings
• Received over 11,000 reviews from 19 sites
• Stayed in-tune with daily customer
feedback
Blaze Pizza

9. What about reviews

10. All reviews are vetted first…

11. Quick Stats to Know
• BBB provided more than 2.9 million
Business reviews in 2016 alone for the NW
region
• Every 4 seconds someone researches a
business with BBB Serving BBB NW
Sources: Nielsen 2016 & CBBB Research 2016
• More than 384,000 Accredited Businesses
• BBB leads as #1 choice – to report scams,
resolve company disputes and to research a
business.

12. Sources: Nielsen 2016 & CBBB Research 2016
Why BBB Accreditation?
• 8 out of 10 consumers familiar with
BBB agree that it is trustworthy and
helpful
• 73% increases credibility of my
business
• 72% builds trust with consumers

13. Actionable Tips for Getting More Reviews

14. CUSTOMER
A few items to know first…
• Who buys from you
• Why they buy from you
• Where do they hang out?
• Preferred communication tool?
PROCESS • Adopt the right tools to help
• What happens post purchase?
GOALS • Building a brand
• Building relationships

15. Ask for reviews
Authentically
Promptly
Seamlessly
Consistently

16. Monitor and
respond to all
reviews

17. Assign negative
reviews to
customer service

18. Understand
reviews, ratings,
and sentiment

19. Use positive
reviews for
powerful marketing

20. Next steps… Let’s wrap it up!

21. Opportunities for
small businesses
Increase Sales
Generate Leads
Customer Loyalty

22. Q & A

23. THANK YOU
FOR
WATCHING
Try out BirdEye: birdeye.com/free-trial
www.BirdEye.com
janelle.johnson@birdeye.com
www.BBB.org/northwest
david.quinlan@bbb.org