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'How do you know that your product works?': Henrik Kniberg @ Colombo Agile Conference 2014
- 1. Author Father Agile & Lean coach www.crisp.se Consultant Henrik Kniberg henrik.kniberg@crisp.se @HenrikKniberg How do you know that your product works? Colombo Agile Conf, June 2014
- 2. Henrik Kniberg Todo Doing Done ?
- 3. Todo Doing Code committed Henrik Kniberg Where’s my product? User I’m done! Developer
- 4. Henrik Kniberg Code committed Tested Where’s my product? User We’re Done! Developer
- 5. Henrik Kniberg In production We’re Done! Wait... is anyone actually using it? Code committed 100% completed requirements No reported defects Tested
- 6. Henrik Kniberg People actually use it NOW we’re surely done! Aren’t we? 100% completed requirements No reported defects In production Code committed Tested
- 8. Henrik Kniberg People actually use it 100% completed requirements No reported defects In production Code committed Tested
- 9. Henrik Kniberg People actually use it 100% completed requirements No reported defects In production Code committed Tested Solves the user’s problem
- 10. Henrik Kniberg Value of your solution
- 11. Henrik Kniberg Value of your solution Value of old solution
- 12. Value of old solution Relative gain Value of your solution Henrik Kniberg
- 14. Henrik Kniberg People actually use it In production Code committed Tested Solves the user’s problem ... in a way that is better than before Relative Gain Relative Pain/Cost
- 15. Henrik Kniberg Relative Gain Relative Pain/Cost People actually use it In production Code committed Tested Solves the user’s problem ... in a way that is better than before ... and recommend it to others People use it willingly
- 16. All products start with a Great Idea! Henrik Kniberg
- 17. Risk Henrik Kniberg Business risk Social risk Cost & schedule risk Technical risk
- 19. Assume you are building the WRONG thing! • List your hypotheses • Build an MVP to validate/invalidate it • ”Minimum Viable Product” – the fastest & cheapest thing you can build to field-test your hypothesis Henrik Kniberg Suppose we’re building the wrong thing.... How can we find out as quickly as possible?
- 20. Example: Henrik Kniberg 2. Our product will solve the problem 1. File sync is a problem for people Hypotheses Demo video 3. People will want to use our product
- 21. Henrik Kniberg
- 23. Henrik Kniberg Drew Dropbox MVP It totally blew us away. Our beta waiting list went from 5,000 people to 75,000 people literally overnight. It drove hundreds of thousands of people to the website.
- 24. Paper Prototyping = Lo-tech MVP Credit: Ariel Waldman, on Interaction Design/ Rachel Ilan http://chiefdisruptionofficer.com/helpful-rapid-prototyping-methods-and-tools-to-bring-digital-ideas-to-life-fast/
- 25. Pirate metrics Henrik Kniberg Aquisition Activation Retention Referral Revenue AARRR! Do people come? Do they use the product? Do they come back? Do they pay? Do they recommend it to others?
- 26. RISK Big Bang = Big Risk Henrik Kniberg Cumulative Value
- 27. Big Projects usually fail. Regardless of process. Henrik Kniberg < $1 million > $1 million ”The secret to project success is to strongly recommend and enforce limits on size and complexity.” ”These two factors trump all other factors.”
- 28. Agile = Iterative + Incremental Henrik Kniberg Don’t try to get it all right from the beginning Don’t build it all at once cost value cost value RISK
- 29. Release must be REALLY easy! Henrik Kniberg Req Code Test Release! Release = Drama! Release = Routine Release often Release is small Release seldom Release is big Release is hard Release is simple
- 30. Fastest learner wins! Delivery frequency = Speed of learning Henrik Kniberg Feedback, Requests, Data Demos, Releases Development team Stakeholders, Users
- 31. Improving the Value Curve Henrik Kniberg Big Bang Big increments Small increments Highest value first Value Effort RISK
- 32. Henrik Kniberg 1 1 2 3 2 3 4 5 4 Not like this.... Like this!
- 33. Henrik Kniberg Maximize Value, not Output High Output High Value
- 34. Henrik Kniberg MVP Don’t focus on maximizing speed Focus on Minimizing distance
- 35. Henrik Kniberg Analyze data Narrative & Prototypes & Metrics Build MVP Deploy Tweak “Radio you can save!” A/B stats Idea/Problem “Follow your favorite artist”
- 37. Deliver, measure, adjust continuously How do you know that your product works? Henrik Kniberg ensure 1. Understand the problem 2. Iterate until you’ve solved it Who are the stakeholders? What need do they have, that we want to solve? How will we know when we’ve solved it? How will we know if we’re moving in the right direction? Minimize the distance to MVP