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HOW TO MASTER SEO
AND GROW YOUR BUSINESS
Presented by Powered by
2
Jon Rognerud | SEO Consultant & Author Jason Parks | Owner
Author of Ultimate Guide
To Optimizin...
Presented by Powered by
3
TODAY’S AGENDA
Know Your Audience, Know Your SEO
Understanding Keyword Strategy
Elevating Your L...
Presented by Powered by
4
KNOW YOUR AUDIENCE,
KNOW YOUR SEO
Presented by Powered by
5
IT ALL COMES DOWN TO THIS
Know Your Audience!
Who Are They? What Do They
Search For?
What Are Th...
Presented by Powered by
6
SEO BUILDING
Social
Online PR
& Diversity
LevelofComplexity
Keyword Themes & Content
User Experi...
Presented by Powered by
7
THERE’S NO QUICK FIX
A strategy with an efficient
campaign can take 6-12
months before deliverin...
Presented by Powered by
8
WHAT TO FOCUS ON
9 SEO Components Help Search Engine Ranking Positions
Domain-Level,
Link Author...
Presented by Powered by
9
HOW DOES YOUR SITE RATE?
Domain Authority is an Important SEO Metric
Moz is a Great SEO Platform...
Presented by Powered by
10
UNDERSTANDING
KEYWORD STRATEGY
Presented by Powered by
11
HOW TO USE KEYWORDS ON YOUR PAGESHOW TO USE KEYWORDS ON YOUR PAGES
Location
Keywords placed in ...
Presented by Powered by
12
KEYWORD TYPES
Head keywords
“shoes” - one word keyword
that has a lot of traffic
associated wit...
Presented by Powered by
13
BENEFITS OF TARGETING LONG TAIL KEYWORDS
Vauge search terms using only one word are the most ex...
Presented by Powered by
14
KNOW USER INTENT
Voice search changes
keyword research
Marketers must optimize for voice
People...
Presented by Powered by
15
KEYWORD TESTING
It’s a Guessing Game
Until You Test
Google Adwords
Keyword Research Tool
PPC Ca...
Presented by Powered by
16
ELEVATING YOUR LOCAL
SEARCH PROFILE
Presented by Powered by
17
LIVING LA VIDA LOCAL
Google My Business
Page With Location
Get Client
Reviews
Way To Differenti...
Presented by Powered by
18
LOCAL SEARCH KEYWORDS AND REVIEWS
Presented by Powered by
19
LOCAL SEO TIPS
Use keywords to target local areas, include location and
phone numbers
Get liste...
Presented by Powered by
20
ONLINE + OFFLINE STRATEGIES FOR LOCAL
+
Presented by Powered by
21
MOBILE SEARCH
AND THE “NEW NORMAL”
Presented by Powered by
22
“MOBILEGEDDON”
AND SEO
In 2015, mobile generated more traffic
than desktop and laptop search
Mo...
Presented by Powered by
23
MOBILE FRIENDLY TEST
Make sure you are mobile friendly. Use this FREE test tool to check:
www.g...
Presented by Powered by
24
SOCIAL MEDIA AND
YOUR SEO PLAN
Presented by Powered by
25
SOCIAL MEDIA AND SEO
Importance of
Interior Page
Integrative
Planning
Use Social
to Promote
Int...
Presented by Powered by
26
DRIVE TRAFFIC WITH SOCIAL ADVERTISING
Facebook
“Sponsored” Posts
Facebook vs
LinkedIn vs Twitte...
Presented by Powered by
27
MAKE IT EASY TO SHARE
Make it easy for visitors to share your
web pages. Use Social Widgets tha...
Presented by Powered by
28
TAKEAWAYS TO APPLY
TO YOUR BUSINESS
Know Your Audience, Know Your SEO
Understanding Keyword Str...
Presented by Powered by
29
Q&A
Presented by Powered by
30
CLOSING THOUGHTS
Jon Rognerud
www.chaosmap.com
jon@chaosmap.com
@jonrognerud
Jason Parks
TheMed...
Presented by Powered by
31
MORE GREAT THINGS TO COME
Look out for the
recording in your
inbox coming soon
Today: Part 1 of...
Presented by Powered by
32
THANK YOU
Want More Information?
Find ideas, solutions and perspectives from experts
and real b...
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How to Master SEO and Grow Your Business

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Search engine optimization experts outline how to increase business visibility and consistently capture search volume.

Publicado en: Empresariales

How to Master SEO and Grow Your Business

  1. 1. Presented by Powered by HOW TO MASTER SEO AND GROW YOUR BUSINESS
  2. 2. Presented by Powered by 2 Jon Rognerud | SEO Consultant & Author Jason Parks | Owner Author of Ultimate Guide To Optimizing Your Website @jonrognerud The Media Captain, A Digital Marketing Agency @TheMediaCaptain PANEL SPEAKERS The Dynamic CommunicatorTM @dynamicjill Jill Schiefelbein | Owner MODERATOR PRESENTER PRESENTER
  3. 3. Presented by Powered by 3 TODAY’S AGENDA Know Your Audience, Know Your SEO Understanding Keyword Strategy Elevating Your Local Search Profile Mobile Search and the “New Normal” Social Media and Your SEO Plan
  4. 4. Presented by Powered by 4 KNOW YOUR AUDIENCE, KNOW YOUR SEO
  5. 5. Presented by Powered by 5 IT ALL COMES DOWN TO THIS Know Your Audience! Who Are They? What Do They Search For? What Are They Talking About NOW? Where Do They Hang Out?
  6. 6. Presented by Powered by 6 SEO BUILDING Social Online PR & Diversity LevelofComplexity Keyword Themes & Content User Experience & Technical Foundation Engagement & Conversions Relationship Building Keyword Themes Engaging Content Keyword Research Bot Accessibility Internal Link Structure URL Structure DNS Server OptimizationSitemaps Overall Experience On-Page Targeting Ethical Link BuildingContent Promotion
  7. 7. Presented by Powered by 7 THERE’S NO QUICK FIX A strategy with an efficient campaign can take 6-12 months before delivering any results. SEO doesn’t happen overnight.
  8. 8. Presented by Powered by 8 WHAT TO FOCUS ON 9 SEO Components Help Search Engine Ranking Positions Domain-Level, Link Authority Features Quantity of links to the domain, trust/quality of links to the domain, domain-level PageRank Social Metrics Quantity/quality of tweeted links, Facebook shares, Google +1s Page-Level Link Features PageRank, TrustRank, quantity of links, anchor text distribution, quality of link sources User, Usage & Traffic Query Data Traffic/usage signals from browsers/ toolbars/clickstream, quantity/diversity/ CTR of queries Page-Level KW & Content Features TF*IDF, topic-modeling scores on content, content quantity/relevance Page-Level, Keyword- Agnostic Features Content length, readability, uniqueness, load speed Domain-Level Brand Features Offline usage of brand/domain name, mentions of brand/domain name in news, media, press, entity association Domain Level Keyword Usage Exact-match keyword domains, partial- keyboard matches Domain-Level, Keyword-Agnostic Features Domain name length, TLD extension, domain HTTP response time
  9. 9. Presented by Powered by 9 HOW DOES YOUR SITE RATE? Domain Authority is an Important SEO Metric Moz is a Great SEO Platform for Beginners
  10. 10. Presented by Powered by 10 UNDERSTANDING KEYWORD STRATEGY
  11. 11. Presented by Powered by 11 HOW TO USE KEYWORDS ON YOUR PAGESHOW TO USE KEYWORDS ON YOUR PAGES Location Keywords placed in important areas like titles, headlines and primary content secions Frequency Important phrases and their variants may appear more frequently than average Distance Related phrases arranged close together or connected by HTML elements
  12. 12. Presented by Powered by 12 KEYWORD TYPES Head keywords “shoes” - one word keyword that has a lot of traffic associated with it Chunky middle “black shoes for women” Longtail 3-5+ phrases - “red leather shoes for women in Arizona” Modifiers demographic/location/etc.
  13. 13. Presented by Powered by 13 BENEFITS OF TARGETING LONG TAIL KEYWORDS Vauge search terms using only one word are the most expensive, most competitive and convert the least. COSTTOCOMPLETE Slightly descriptive search terms using two words are only slightly less competitive and still very expense. Hightly descriptive search terms using three or more words collectively make up the majority of all search queries. They are also FAR less competiive and convert the highest. Example: Bicycle Example: Beach Cruiser Example: Black 10 -Speed Beach Cruiser PROBABILITY OF CONVERSION Volume of Search Term Variations
  14. 14. Presented by Powered by 14 KNOW USER INTENT Voice search changes keyword research Marketers must optimize for voice People use different search terms when speaking and typing Voice searches lean toward long-tail keywords
  15. 15. Presented by Powered by 15 KEYWORD TESTING It’s a Guessing Game Until You Test Google Adwords Keyword Research Tool PPC Campaigns Before Launching SEO To Test Conversion
  16. 16. Presented by Powered by 16 ELEVATING YOUR LOCAL SEARCH PROFILE
  17. 17. Presented by Powered by 17 LIVING LA VIDA LOCAL Google My Business Page With Location Get Client Reviews Way To Differentiate From “Big Brands” Cross-Listings On Local Directories
  18. 18. Presented by Powered by 18 LOCAL SEARCH KEYWORDS AND REVIEWS
  19. 19. Presented by Powered by 19 LOCAL SEO TIPS Use keywords to target local areas, include location and phone numbers Get listed in directories (Yelp, Yellow Pages, Super Pages, etc.) Stay consistent with NAP (name, address, phone #) across all assets: Do an audit to make sure you are compliant Leverage reviews on your website as well as Google+, Facebook 1. Web pages 2. Directories 3. Citations/references across the web
  20. 20. Presented by Powered by 20 ONLINE + OFFLINE STRATEGIES FOR LOCAL +
  21. 21. Presented by Powered by 21 MOBILE SEARCH AND THE “NEW NORMAL”
  22. 22. Presented by Powered by 22 “MOBILEGEDDON” AND SEO In 2015, mobile generated more traffic than desktop and laptop search Mobile responsiveness is a must Focus on user experience
  23. 23. Presented by Powered by 23 MOBILE FRIENDLY TEST Make sure you are mobile friendly. Use this FREE test tool to check: www.google.com/webmasters/tools/mobile-friendly
  24. 24. Presented by Powered by 24 SOCIAL MEDIA AND YOUR SEO PLAN
  25. 25. Presented by Powered by 25 SOCIAL MEDIA AND SEO Importance of Interior Page Integrative Planning Use Social to Promote Interior Pages
  26. 26. Presented by Powered by 26 DRIVE TRAFFIC WITH SOCIAL ADVERTISING Facebook “Sponsored” Posts Facebook vs LinkedIn vs Twitter B2B vs B2C Considerations Use “Retargeting” Strategy
  27. 27. Presented by Powered by 27 MAKE IT EASY TO SHARE Make it easy for visitors to share your web pages. Use Social Widgets that “hover” as users scrolls down the page.
  28. 28. Presented by Powered by 28 TAKEAWAYS TO APPLY TO YOUR BUSINESS Know Your Audience, Know Your SEO Understanding Keyword Strategy Elevating Your Local Search Profile Mobile Search and the “New Normal” Social Media and Your SEO Plan
  29. 29. Presented by Powered by 29 Q&A
  30. 30. Presented by Powered by 30 CLOSING THOUGHTS Jon Rognerud www.chaosmap.com jon@chaosmap.com @jonrognerud Jason Parks TheMediaCaptain.com @TheMediaCaptain
  31. 31. Presented by Powered by 31 MORE GREAT THINGS TO COME Look out for the recording in your inbox coming soon Today: Part 1 of 4 in the Entrepreneur Biz Tech Webinar Series made possible by Comcast Business Find out what’s next and register at entrepreneur.com/ events
  32. 32. Presented by Powered by 32 THANK YOU Want More Information? Find ideas, solutions and perspectives from experts and real business owners at Comcast Business cbcommunity.comcast.com

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