As excitement over the 2014 FIFA World Cup in Brazil mounts in the month leading up to the event, broadcast television networks and channels throughout the world are gearing up for an avalanche of viewers from every corner of the globe.

1. Will Multi-Screen World Cup Viewing Bring Major
Revenue-Earning Opportunities to Operators?

2. • As excitement over the 2014 FIFA World Cup
in Brazil mounts in the month leading up to
the event, broadcast television networks and
channels throughout the world are gearing up
for an avalanche of viewers from every corner
of the globe.

3. • During the 2010 World Cup in South Africa,
U.S. viewers alone spent more than 26 million
hours viewing content on the Internet,
resulting in the largest online sporting event in
the United States to date.
• In a recent survey covering World Cup viewing
habits, conducted by a leading U.S.-based
multiscreen video advertising technology
company to gauge the level of viewer interest
in the upcoming games in Brazil - The survey
indicates that there will be significant growth
in multiscreen viewing

4. • This research supports the vast opportunities
available to operators and carriers for massive
revenue generation. Operators can monetize
premium content on different devices (e.g.,
TVs, smartphones, and tablets) while
maintaining a consistent and exceptional
viewing experience. In addition, users can
stream viewed content between devices,
multiplying the number of times an
advertisement will be seen and giving
operators huge leverage in their offerings.

5. • Such a multilayered solution provides brands
with a “first-to-market” opportunity,
leveraging inherent social networking
features.

6. • Over the next two months, there is expected
to be a 10% bump in UK advertising revenues
as brands seek to capitalize on the build-up to
the tournament.
• According to the Guardian.com, the UK will
see a number of campaigns for alcohol, car,
and sports-related brands in June, which will
help inflate a 10% year-on-year increase in TV
advertising revenues during a month when
advertising revenue typically decreases. This
will help create a "blockbuster" second
quarter of 2014 in terms of advertising
revenues.

7. • We already saw these great capabilities
implemented during the Sochi Winter Games,
where exciting interactive and groundbreaking
personal and social networking features
introduced new opportunities for operators.
Viewers had the ability to watch the events
that truly interested them as well as record
other events broadcast from a different venue
on a different screen, and exchange
comments and opinions with friends in real-
time via Facebook and Twitter apps. These
capabilities can have an enormous impact on
a pay-TV operator’s revenue.

8. Discover new revenue opportunities and learn
more about what Comigo can do for you!
Check out our demo today!